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- October 2001 -

The Indie Bible: Independent Music Promotion
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Table of Contents

8. HOW TO BE YOUR OWN PUBLICIST PART III by Ariel Hyatt, Ariel Publicity
10. CD REVIEW OF THE MONTH by Keith "MuzikMan" Hannaleck

RAINMAKER MUSIC PUBLICITY in 2001! Rainmaker Publicity, founded in 1996 by ex-ABC Radio exec, Rhonda Kelley , is looking to add a few new bands to their roster this year. Rainmaker works with unsigned artists and indie labels ONLY!!

For more info and rates, go to: www.rainmakerpublicity.com


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MAGGIEB.COM invites you to submit your independent CD recording to showcase your work and identity on a dedicated platform. Indie artists of ALL musical styles and genres are encouraged to submit projects for consideration. We feature enormously talented independent musicians and songwriters who are underexposed or on private record labels that are difficult to locate. Maggieb.com provides a unique opportunity for indie artists to be recognized and to be heard. All product sales go directly to you -- the artist -- in support of your endeavors.

For submission inquiries and additional information visit:


Hello everyone, and welcome to the October edition of The Indie Contact Newsletter.

Ariel Hyatt is the President of Ariel Publicity, Artist Relations, and Cyber Promotions in New York. This month we feature the final installment of her 3 part series on how to be your own publicist. In this month's article, Ariel focuses on how to go about getting your press materials "out there".

In these troubled and confusing times, I thought it was fitting to present an exceptionally inspiring article by author Janet Fisher. One of the questions I'm most often asked when I'm at music conferences is whether it is REALLY possible to "make it" as an artist/musician. The answer of course is "Yes". Janet helps us to understand the process of how to make your dreams become a reality.

And finally, in this month's review section, the MuzikMan is back with a review of the CD "Contagious Grooves" by Jaye Foucher.

As is the case every month, there are a sizable group of new contacts listed that can help you to gain some exposure for your music. So dig in, and enjoy the October edition of The Indie Contact Newsletter!

David Wimble


SOUNDWRAP is the world's first FREE complete solution for music producers, artists and distributors to securely distribute and sell their music over the web by converting unsecured MP3's into MPS files. MPS files may be swapped and copied but will need to be purchased to be enjoyed in full. SOUNDWRAP automates the registration, sale and billing of music over the net and at the same time offers total protection against PIRACY. Download your FREE wrapper now at www.soundwrap.com/IndieContact and start selling your music online TODAY.

Below are the contacts that were submitted to me in September. As is the case in The Indie Bible (www.indiebible.com), the contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Online services that will help to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Resources and promotional sites for Independent bands




The Michael Anthony Show (web site reviews)
Michael Anthony m@michaelanthonyshow.com
We review all genres of music; including rock, punk, rap, dance, hardcore...

PEACH almv@btinternet.com
News, reviews, interviews and MP3s.

Enrique Pena info@prospective.nu
We review new releases in both our site and paper magazine. Our mailing address is: Prospective, Box 5, 00271 Helsinki, Finland

HM Portal
Zoltan The Mage zoltanthemage@hotmail.com
The ultimate Heavy Metal webzine. Hundreds of pages on famous and underground bands, constant updates reviews and interviews, contests, mp3s, polls and links. Free space for all the underground metal bands.

If you're crazy about indie, punk and electronica then you'll want to check out soundsxp. Have you got a product that you'd like to push? An album or single you'd like reviewed? Get it to us and we'll give it a spin and there's a pretty good chance it'll appear on the site.

Hip Hop Ireland
Interviews, reviews, MP3s and videos.

Anicee L. Cochran spiralpdx@yahoo
A new digital magazine scheduled to launch November 1st. The primary focus of the magazine is northwest indie music, but we'll also be playing host to sections for indie music nation-wide, and national acts as well. We're currently seeking writers, and photographers (digital or capable of scanning their own prints) to participate in this new upstart. Please contact us for more details.

from those who are looking to have their songs placed in television, film, and commercials. We are also looking to hear from emerging indie bands, solo artists, and great songwriters who are targeting the major and indie record labels hoping to land a recording contract. All styles of music are welcome and eligible for licensing and record label submission. Broadcast quality recordings are a must!

Visit www.noma1.com for more information or phone (877) 980-7700.




NYC's #1 FM Indie Radio Show "Local Yokels"
DJ KD jetsetradiodj@aol.com
Hottest info on all upcoming bands throughout the independent scene with hosts: Bill Powell, DJ Mental and DJ KD, LIVE!! every Sunday from 1:00pm - 4:30pm "This is not your ORDINARY radio show" NYC Airwaves

Sarah Fisher kvdu@du.edu
Student radio for the University of Denver.

New Metal MP3.com Radio Station
Kim harv77@home.com
This station plays metal music from independent artists that have been released in the past 6 months.

St. Louis Alternative/Metal Music on MP3.com
Kim harv77@home.com
This station plays metal and alternative music from independent artists in St. Louis, MO area.

Across the Pond
Bob Vieira bobvieira@hotmail.com
I am looking for promotional material and information on new artists to feature on my show. The show focuses on Alternative, Britpop, Mod and Shoegazer indie artists from the UK.

Livio Sandel megaphone@omitech.it
A radio program that features a section where we broadcast independent tunes taken from the net.

unsignedFM radio
Geoff unsignedfm@hotmail.com
A central London radio station in the UK playing unsigned bands/artists only. Guaranteed air play. Free.

We at Galaris, are musicians and music is our life. Our goal is to help you succeed, and we will do everything we can to make sure it happens. Galaris is giving musicians free promotional tools, like Free Classifieds, Chat Rooms, Gig Calendar and Music Boards. Many valuable tips and information, Polls and much more. For a very small fee we will set you up on our site, give you a page with a name that you choose, present your music to the world, sample 2 of your songs, write about you sell your CD to the public, and even help you promote it. For more information: log on at http://www.galaris.com/indiemusic




Mr. jimi aka Jim Gasper jgasper1596@earthlink.net
We produce,record and release local music. Friends, other musicians,even your Grandma if she's got a project.....

Todd Williamson todd@jazzsteps.com
We provide online distribution services for jazz & blues artists and independent labels.

Beyer Sound Productions
Erik Beyer beyersoundprod@hotmail.com
We are here to create an umbrella over the city of Portland OR, and impose a new positive working atmosphere between musicians and venues, as well as providing high quality services in Artist Relations, assisting in representation, consulting, resourcing, booking locally and along the West Coast, and handling other important aspects of the industry.

CD-360 World Wide Promotion
Terence inbox@cd-360.com
CD-360 offers artists an opportunity to get their music on our compilations. We send out 500 copies free for promotion.

Keith Acquaye darksoul75recordingz@hotmail.com
"What'z done N tha Dark comez 2 Light!" Created by Keith and Leonard Acquaye, this independent underground hip-hop label brings forth a collection of artist from the Midwest area. Creations from Underground Hip-Hop to Trance, Drum-n-bass, and Alternative music are the main releases from this labels catalog. Peep the website for releases, and artist bio's.

Eclipse Entertainment Group Productions and Publishing L.L.C.
Tee Chapman eclipseentpubgrp@cs.com
http://www.eclipseent.net We are an independent label that caters to the needs of independent artists in the areas of: production, promotion and publishing.

Cooch Music
Joseph Cuccia info@coochmusic.com
Full services Music Publishers! Services include: Management, Production, Songwriter services and more!

Kari Estrin Management - Artist Career Consulting

KEM specializes in artist management consulting: career direction, goal setting and implementation. Plan a recording project and maximize touring, publicity and radio; get out of a rut and make a jump in your career by learning how. Management plan specifically tailored to your talent, needs and lifestyle. Kari has an extensive music business background: artist and tour management, concert/ festival production & promotion and is editor of "How To Be Your Own booking Agent...A Performing Artist's Guide to a Successful Touring Career." Career assessments and consultation-by-the-hour by phone, e-mail or in person. Management-related services also available.

PO Box 60232 - Nashville, TN 37206
615/262-0883 - 615/262-9885 (fax)



Matthew Sabatella matthew@slipstreampresents.com
An Internet-based music company that features CDs, MP3s, videos and more by a select group of independent recording artists.

Held at the Radisson Plaza Hotel in Lexington, KY and featuring a dozen venues exhibiting 110 acts over two days. Conference attendance and panelists include a broad spectrum of representatives, ranging from large recording labels and management companies to grassroots independent organizations. The Midwest MusiCon is a groundbreaking conference, addressing the Midwestern states as no other event has. Attendees can forge an entirely new regional network with states such as Ohio, Indiana, Illinois, Michigan, and others. Online registration is only $100. Group Discounts available.
Visit: http://www.MidwestMusiCon.com




Tom Fear tom@radiotakeover.com
Promotional services including audio streaming, distro, advertisement, screen printing. We also construct web radios.

Indie-Links.com - Resources For Musicians
Terence inbox@cd-360.com
You can view, or add links to music related web sites. Check out the cool band photo contest! Much more....

Get a FREE "Musician's Guide to the Web" from Disc Makers, the nation's leading independent CD manufacturer and proud sponsor of The Indie Bible.
Click here to register to get your guide

Disc Makers offers complete CD, cassette, and 12" vinyl packages and provides helpful guides, newsletters, and DIY resources to the independent musician. We offer most every CD packaging option available, from jewel boxes and Digipaks to jackets and CardDiscs-- all with the fastest turn times in the industry. Our packages include a free UPC barcode, unparalleled customer service, and a money-back guarantee. Get 300 full-color, 11"x 17" posters for only $99 when you make CDs with Disc Makers. Learn more at http://www.discmakers.com/hl


8. HOW TO BE YOUR OWN PUBLICIST - PART THREE by Ariel Hyatt, Ariel Publicity
? 2001 All Rights Reserved. Used By Permission


Getting Your Press Materials Out There

So, you have a press kit together, now what?
Try to start planning PR for any tour 6-8 weeks before you hit the road. As soon as a gig is booked, ask the promoter for the club's press list (most clubs have one). This is a list of all of the publications in the area that write about music. Promoters are dependent on this local press to help sell tickets. Have the list faxed or e-mailed to you. Don't be shy -- you are working with the promoter to make the show happen and promoters love it when the show is well publicized. Also be sure to ask the promoter who his or her favorite writers are and which ones will like your style of music. Then, when you call those writers, don't be afraid to say which promoter recommended them and invite them to the show.

I was the the PR director for The Fox Theatre in Boulder, Colorado for five years and the bands who get the biggest push from me were the ones who cared about their PR and who kept in touch with me before they were coming to town.

If the local promoter has a publicist, let that publicist do his job. This person lives where you only visit a few times a year. He will pay for the postage and send the press kits.

Pack everything up and mail it to the promoters. Make sure you ask the promoters how many posters they would like and send them along with the press kits. After a few days, call to verify that the materials were received.

If you can't afford to send kits to everyone, ask the promoters in each area which three or four writers would most likely cover a band that plays your style of music. Also, ask the promoters where the clubs run strip ads -- these ads will be in the papers that cover music and inform people in the area about club happenings.

If you are servicing press yourself, and the club does not have a press list, pick up these invaluable guides: The Musician's Atlas, $19.95, (Tel: 973.509.9898) or The Musician's Guide To Touring, $10.95, (Tel: 800.407.6874). Both of these guides are packed with a wealth of information on publicity outlets across the country as well as venues, record stores, labels, etc. I have spotted both guides in music stores, Barnes & Noble, and at record shops.

I recommend sending materials 4-6 weeks prior to the gig. Beware of monthly publications -- if you are not at least six weeks out, don't bother sending to them.

Most of the time you will be leaving messages on voice mail. Be polite, get right to the point, and be brief!! 9 times out of 10 writers will not call you back.

If you are a totally new band and you are worried because a paper did not cover you the first time around, keep sending that paper information every time you play in the area. I have never met a writer that ignores several press kits from the same band sent over and over again. It may take a few passes through in each market, but the more a writer sees over time, the more likely he will be to write about you.

I have placed hundreds of articles, mentions, and photos without ever speaking to the writer. Writers usually respond much better to e-mail -- it's free for them and does not take too long to respond to. If you are sending e-mail follow-ups, put a link to your site, or the club's site if you don't have one. You can also send a sound clip if you have the capability.

Important Note: Don't bother sending out materials a few days before the gig. Writers are usually way past their deadlines by then and they won't be able to place your band.

Posters are a great form of PR and they don't have to cost you a fortune. The most cost-effective way to make posters is to buy 11x17 colored paper from your local paper store (approx. $7 per ream of 500) and run off copies at the copy shop (approx. 7 cents each). Make several white copies and include these with your colored posters -- this way the promoter can make extras, if needed. For higher quality posters, I recommend a copy process called docutech. These cost a penny or so more apiece, but they are computer-generated and look better than regular copies. Have whomever designed your poster also design small lay-ups to send out as fliers and ad-mats. Make sure your logo is included on them so the promoter can use them for strip or display advertising.

The first few times you play a market, you may not get any press. PR is a slow moving vehicle that can take time to get results. I have worked with some bands that have needed to go through a market 3-4 times before any results started showing up in the press.

When sending materials on repeated occasions, include a refresher blurb to remind the writer of your style. ALWAYS include the following information: date, show time, ages, ticket price, club name and address, time, and who is on the bill. Don't make writers hunt around for the event info. Make their job as easy as possible by providing as much information as possible.

Also keep in mind that some writers will probably not write about you over and over again. If you hit the same markets continually, try to lay off the press who have already written about you -- a great tactic is to change your photo every few months and write "New Band Photo" on the outside of the envelope so writers know they have something new to work with.

Try to enroll a fan to be on your field staff in each market you visit. In exchange for a few tickets to your show, have this person put up posters, hand out fliers, and talk to the college newspaper about writing a feature or the local radio station about spinning your CD.

To get a field staff started, include a sign up column on your mailing list and on your web site. If they sign up, they are the people for you! With a bit of planning and focus, you can spin your own publicity wheel. All it takes is foresight and organization. A band who plans well is a band that receives the most PR.

If you don't already have one -- get on it!! Websites can be easy and inexpensive to design -- you can buy software that can take you through it step by step. Better yet, have a friend or a fan help you design a site. Your site should include your upcoming tour dates, as most people will visit it to find out when you are coming through town. Another great place to post all of your dates is tourdates.com -- it is FREE and you can also put your bio and photo up as well. More advanced sites include merch as well as CD sales. This is a great idea if you are at the point where you're selling a lot of merch. If you are not there yet, at least link your site to a place where fans can order your CD.

Happy Publicizing and Good Luck!!

(if you are playing in New York City, please let us know).

Ariel Hyatt is the President of Ariel Publicity, Artist Relations, and Cyber Promotions, in NYC. For the past five years she has worked closely publicizing a diverse family of touring and developing indie bands including Sally Taylor, Leftover Salmon, K-Floor, The Stone Coyotes, Soulhat, Fathead, and devon. http://www.arielpublicity.com ============================================

The first The Nashville New Music Conference, which will be held October 10-14, 2001 in Nashville, Tennessee. The conference will feature more than 200 showcasing artists at over 20 venues in downtown Nashville. Over thirty music business panels during the event have been designed to educate and empower conference attendees. Visit http://www.2nmc.com for details.


by Janet Fisher, Goodnight Kiss Music ? 2001, All Rights Reserved. Used By Permission

What is it you are actually trying to do? Be the world's best writer? Become a megastar performer? Lead the church choir? Own a record label that records other acts?

You would not believe how many writer/artists come to me, saying they just want to do "something" in the Music Industry. Sorry, you have to specialize a bit more than that!

Sit down with paper and pen. Define EXACTLY what it is in your heart that you dream of. (Hint, the bigger the dream, the harder to achieve... but as long as you are prepared to give what it takes, you'll find a place in the scheme of things.)

By the way, I have to do this, because I get sidetracked by wanting to do too many things. I constantly have to reassess projects and schedules... just part of business in a busy, busy world.

Let's say you decided that you want to be a great writer, who is successfully cut on the charts, and makes a lot of money. Do you know what the real charts are? Who's on them currently? What labels are consistently charted? The styles of the top ten successes in the last two years?

Do you know what the actual elements of a great standard song are? Can you name the top sellers of all time in your genre? The top sellers of the current year? And do you know why they attained success? Do you hone your skills and knowledge whenever you have a chance?

Can you make the presentation of your art a commercial reality? Not just WILL you, CAN you?

Go do 150 sit ups without practice. Go write a great song without practice. You have to practice (i.e., actually write) everyday, just like you would with any improvement program.

If the newest song you are showing is old, you are not competing as a writer.

If something doesn't go the exact direction you thought it should have, rewrite the situation. If it's the song that has flaws, rewrite it until they are gone. If it's the voice, get some training.

If it's the gig, create one that works for you. (When I was playing gigs in KCMO, I went to the Plaza, to nice places that DIDN'T have entertainment. I'd offer the owner a free evening of music, if he liked it, I'd work X amount of weekends for X amount per night. I almost always got the gig, partly because I was prepared, partly because few can resist something for nothing and not sense some obligatory return. (Most wanted entertainment, but had no idea they could afford it. For me, it was a way to go.)

If you find that you thought you wanted the big dream, but then you realize that your dream didn't include all the nonsense that goes along with one of those in exchange for your "other dream(s)", (perhaps your family or job?), it is TOTALLY alright to adapt your dreams to accommodate each other. Unfortunately, some dreams require 24 hour dedication to maintain. (Ask any professional who is a megastar in their field.)

Don't give up. That's the first thing ANYONE successful who is giving advice says, so it MUST be true.

(Ok, it's pretty logical that if you DO give up, your odds will go way down...) What I'm really saying is leave no stone unturned. Take advantage of all opportunities, work, work, work at it.

Remember that each time you sing, play, write, perform, discuss, pitch, etc., you are creating a reality that supports your dream. Don't forget to applaud the little steps, as well as the big. You write a birthday song for your sister-in-law, and it makes her cry with your kindness. Your song is used in a campaign for adoption, and though it didn't earn a dime, it was perfect, and said so much to so many. A peer complimented your writing at a recent song pitch. You were the hit of the community musical. GOOD FOR YOU! It all matters.

All these things make us more professional, and give us the reasons for doing the work. They are as important as the royalties, and enrich our life of music. Don't overlook them.

Did you know that most of your little steps are someone else's big dream? Some people would give a great deal to have the opportunity to perform ONE kareaoke song in front of an audience... or have anyone use a song for any reason .... or play a great guitar lick... or own a computer... or you name it. Appreciate the skills and opportunities God has blessed you with that you might even have a dream.

Just my opinion.

Janet Fisher is Managing Director of Goodnight Kiss Music (BMI) http://www.goodnightkiss.com along with its sister company, Scene Stealer Music (ASCAP). Both are Music Publishers dedicated to supplying the Entertainment Industries with perfect material for any musical need. Janet is also an author in, and the editor of, ""MUSIC HORROR STORIES", a collection of gruesome, true tales as told by innocent victims seeking a career in the music business". janet@goodnightkiss.com

The InterMixx IndieGate is an awesome place to sell your indie music. Includes a FREE InterMixx Merchant Membership which features a high-level industry email discussion group, online database features and the ability to sell any type of indie merchandise through our powerful database driven storefront. You'll have your very own control panel through which you can add merchandise, create special sale items, offer member discounts, and promote your shows. Only $25 to get started!

Visit: http://www.IndieGate.com


10. WMMW CD REVIEW OF THE MONTH by Keith "MuzikMan" Hannaleck
? 2001 Keith "MuzikMan" Hannaleck


Artist: Jaye Foucher
Title: Contagious Grooves
Genre: Instrumental Rock
Label: FUISM Records
Website: www.jayefoucher.com

Just look at those chiseled good looks of Jaye Foucher on the cover of her CD "Contagious Grooves." Her striking good looks are a perfect match for her fire branded six-string technical proficiency. She looks like a woman on a mission doesn't she? Picture Ma Barker with a guitar instead of a machine gun, now that's attitude. Do you think that the term guitar God was reserved for men named Clapton, Page and Hendrix? Wrong answer. There are plenty of women out there that are kicking up some dust and turning heads in the world of rock. You are not going to believe this CD when you hear it, it's utterly jaw dropping from beginning to end.

Foucher has been playing some rockin' mean ass guitar for quite some time now. She has worked with many rock bands (since 1986) to include on her resume of musical experiences. Striking out on her own seemed to be the logical thing to do after getting some good experience under her belt with some of the best in the business.

How can you miss with a song titled "Up Up & Insane"? Which is just a bit of schizophrenia, and some great music to boot. It's my favorite track on the CD. Actually every song was instrumental ecstasy for me. This isn't just rock mind you, it's a cornucopia of music styles. The fixation with the new breed of instrumental guitarists is their instinctive ability to stay alert and cover every kind of musical genre, thereby shaping and molding it into something all of their own making. Foucher is successful on her voyage to investigate and construct original music, and she does it with relative ease and meticulousness. There is never a break, mistake, or a missed note in this music, oh no. Musical perfection is the word of the day for Ms. Foucher. Music of this nature grows inside itself, and it will grow on you with each listen, I personally guarantee it.

Keep an eye on this one folks; critical acclaim is fast approaching this rising star.

1. What Comes Around
2. Angst
3. Zombieland
4. Surreality
5. Beginnings
6. Up Up & Insane
7. My Own Abyss
8. Transition
9. The Untamed
10. Hippo Groove

Keith "MuzikMan" Hannaleck muzikman@bcn.net is an independent music reviewer. Keith writes reviews for "Women Of Music-Music Of Women" as well as several other sites on the Internet.

Reviews, interviews, and articles can be viewed at these sites:

Send Submissions and snail mail to:
PO Box 476
Adams, MA 01220

Indie-Music.com - Where Serious Musicians Surf

One of the original musician resource websites, Indie-Music.com offers thousands of contacts - venues, studios, media, radio, labels, and more. Plus, an extensive archive of how-to's for the music business, and up-to-date commentary on the industry. The Indie News newsletter provides a free tip sheet with listings for radio airplay, record label submissions, gig opportunities, and more. https://www.bookingagentsdirectory.com

Bob Masse's Rock Posters
30 years of rock art by one of North America's premier poster artists Check out our website: http://www.bmasse.com
E-mail: bob@bmasse.com
Telephone: (604) 736-8353

NEW OPPORTUNITY From GuitarGirls.com
In an effort to expand the resources available on the site as well as give as many female guitarists exposure as possible, GuitarGirls.com is looking for female guitarists to write reviews on a favorite guitar instructional book, video or software. With each accepted review, the bio of the guitarist who wrote it as well as a link to her Web site or mp3.com page will be posted.

Please see the URL http://guitargirls.com/guitarbookreview.htm for an example of the review format. If interested, please email Lynn@guitargirls.com with the title of the book, video or software that you'd like to review.

THE INDIE LINK EXCHANGE is a list of people that wish to exchange links with other music related sites. With over 450 current listings, it's a great way to get some immediate and free exposure There are no rules to follow. It's a simple one-to-one exchange of text links or banners. http://www.indielinkexchange.com/ile


The Musicians Tip Sheet is a free newsletter for musicians which includes many industry contacts and informative information about the music industry. To subscribe please send an email to:

Zebra Music Web Site http://www.zebramusic.com An information depot for musicians featuring hundreds of Industry Contacts, The Gig Sharing Network, The Musicians Tip Sheet, Industry Interviews, Music FAQ's, Music Chat, The Musician Discussion List and many Cool Links to help your musical act.

If you are interested in advertising in the next issue of this newsletter please contact me at bigmeteor@home.com or (613) 596-4996. Ads are $25 for 10 lines. If you advertise for five consecutive issues, your ads will only cost $20 each ($100 total).

The newsletter goes out to 9000 people and is growing rapidly!

Just a reminder that past issues of this newsletter
can be viewed at: https://www.indiebible.com/newsletter

Also, many of you have requested that I put up a message board at my site. There are now a number of boards set up at: www.indiebible.com Feel free to promote anything you like!

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