Every Month I Send Out a Newsletter With 43 New Listings of Places Where You Can Get Music Reviews, Interviews, Radio Airplay etc.

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- October 2000 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$24.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!





HOME
TABLE OF CONTENTS


1. PRE-RAMBLE
2. INTRODUCTION
3. SITES WHERE YOU CAN GET YOUR MUSIC REVIEWED
4. STATIONS AND SHOWS THAT WILL PLAY YOUR MUSIC
5. ONLINE VENDORS THAT WILL SELL YOUR MUSIC
6. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3 FILES
7. SITES WHERE YOU CAN PROMOTE YOUR BAND FOR FREE
8. THE WESTERN AUSTRALIA MUSIC SCENE by Connie Kis Andersen
9. BAD TARGETING EXAMPLE: PROGRESSIVE ROCKER TARGETTING TEENYBOPPERS by Derek Sivers
10. BE A NOVICE MARKETER, NOT AN EXPERT by Derek Sivers
11. EVERYTHING I KNOW ABOUT THE MUSIC BUSINESS I LEARNED FROM WATCHING "SURVIVOR" by Bob Baker





1. PRE-RAMBLE

I have sent you this newsletter because
a. you have bought a copy of The Indie Contact Bible
b. your site is listed in The Indie Contact Bible
c. you signed up to receive it
d. your site is listed at Big Meteor Publishing somewhere
e. you are selling The Indie Contact Bible from your site
f. I made a mistake

-----------------------------------------------------------------

2. INTRODUCTION

As many of you know, I've been tunneling around the Internet for the last year and a half looking for places where Independent artists get their music exposed. I'm popping my head out of the cave long enough to bring to you ISSUE #1 of the "Indie Contact Newsletter".

What these newsletters will bring you is a list of sites that are willing to promote Independent music in some shape or form (new sites that are not currently listed in The Indie Contact Bible). The newsletters will also include two or three articles written by music people that I have talked to in my travels, and whose opinions and experience I respect.

I'm going to try and make it a bit different from your average music newsletter by having at least one of the articles written by someone from outside North America. I think doing this will keep the newsletters fresh. In this issue, Connie Kis Andersen talks about the music scene in Western Australia.

Most of you receiving this newsletter have purchased a copy of The Indie Contact Bible. For those of you that have also purchased one of the "update plans", don't worry!! The number of sites listed in this newsletter is MICROSCOPIC compared to the new sites that will be listed in your updates.

I am also very happy to announce that The Indie Contact Bible has been "picked up" by Omnibus Press of New York. I will still be selling the book via that Internet the same as before (as will all the online resellers that I'm associated with). However, for sales through book and music stores, Omnibus (and its sub-companies) will handle the distribution. If you know of a local book or music store that might like to sell the book, please ask them to contact one of the following distributors:

**In the USA**
Omnibus Press Distribution Center
PO Box 579, 455 Bellvale Road
Chester, NY 10918
Phone: 1-800-431-7187

**In Canada**
Quarry Music Books
c/o General Distribution Services
325 Humber College Road
Etobicoke, ON M9W 7C3
Phone: 1-800-387-0141

**All other places**
Book Sales Limited
London, W1V 5TZ
England
Phone: 0171-434-0066

I hope you find this newsletter helpful. All comments and suggestions are welcome!!

David

-----------------------------------------------------------------------------
Join the Indie revolution! "Booking, Promoting and Marketing
Your Music" by Nyree Belleville, provides the step-by-step tools
that you need to make a good living as a musician and performer.

Purchase it now at BEST MUSIC BOOKS!
http://www.bestmusicbooks.com
-----------------------------------------------------------------------------

Below are the contacts that are listed in this issue of the newsletter. As is the case in The Indie Contact Bible, the contacts listed are sorted into five sections.

1. Sites that will review Independent Music
2. Radio stations/shows that will play Independent music
3. Online vendors of Independent music (some promoters too!)
4. Sites where you can upload your band's MP3 files
5. Sites where you can promote your band online for FREE!

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3. SITES WHERE YOU CAN GET YOUR MUSIC REVIEWED

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

Electronic Diseases
Marco van Belle belle@hetnet.nl
http://welcome.to/electronicdiseases
We review Electro, Industrial, Gothic and Noise demos, promos from artists and also play their music in clubs.

CATCHY HOOKS
Urban (Wally) Wallstrom catchy-hooks@telia.com
http://welcome.to/catchyhooks
AOR & All kinds of "80?s" Hardrock Webzine,that reviews both independent&label bands.

DM-MO: Des Moines Music OnLine
Tom Brazelton contact_dmmo@hotmail.com
http://www.desmoinesmusiconline.com
E-zine that promotes the Des Moines music scene offering reviews, concert and venue information.

Bandwith
Ryan Manser incubid@hotmail.com
http://www.geocities.com/bandwith00/
The only Webzine dedicated to the Underground Music Scene.

Infest Magazine
Eduardo Moran infest@latinmail.com
http://www.geocities.com/infestzine
Enter to the realm of sombre art... Infest 'zine and Distribution. Interview, music, reviews, news, pictures... Only darkness! Black, Doom, Dark, Gothic and extreme metal... Issue #4 is out!

Bunt Magazine
http://www.buntmag.com
Jason jasonpc@optushome.com.au
An online punk/metal/rock/alternative magazine. We are competly independent and have no sponsors.

Celtic Ways
John Willmott john@celticways.com
http://celticways.com
We review, present and distribute MP3s of Celtic, Folk, World Fusion and World Tradition music. Free Services.

Lefkin Encoded magazine
Floyyd Isaacs lefkin@hotmail.com
http://www.lefkin.n3.net
Online nusic magazine for indie artists and mainstream too. Always on the lookout of good bands to review.

BLACKSMITH magazine
metalmaze metalmaze@hotmail.com
http://clik.to/blacksmith
BLACK, SMITH, INWARD, PATH, PROGRESSIVE, METAL, BAND, GROUP, ROCK, SPEED, POWER, DEATH, DOOM, HEAVY, ART, MUSIC, MAGAZINE, REVIEWS, INTERVIEWS, PICTURES.

The Gauntlet
jason fisher moshpit@thegauntlet.com
http://www.thegauntlet.com
Huge archive of metal indie musicians, bi-weekly mailinglist, reviews, videos and more.

Intrepid Music Magazine
Jen musician_jen@mailcity.com
http://www.intrepidmag.8m.com
The e-zine by musicians, for musicians. Links (updated almost daily!), reviews, website of the month, artist contact info, more.

OB(ZINE)
Mark obzine@hotmail.com
http://fly.to/obzine
A music zine based in Western Sydney, Aus. We try to promote local unsigned bands by publishing a zine every month with CD reviews, interviews etc.

Punk Sucks
jason punkass@punksucks.com
http://www.punksucks.com
Huge punksite with reviews, news, and more. Takes submissions from indie artists.

the underground
eric alexy red@lambgoat.com
http://www.lambgoat.com/underground
a source covering the best in underground bands of rock, emo, hardcore and crossover music.

Extreme Online magazine
Roxanne Blanford roxanneb@usa.net
http://www.extreme-online.com/
Extreme Online magazine features today's new music, from indie rock to classic rock, urban and modern sounds, interviews and photos.

Sphere of Hip Hop
Plastic webmaster@sphereofhiphop.com
http://www.sphereofhiphop.com
Review positive hip hop, like it used to be before all the crap today.

Skandalized Human Zine
SH shzine@hotmail.com
http://www.jononation.com/sh
A vehicle of ideas from the creativity of the underground.

TROTTERS ROCK
Nigel Roberts trotter@freenet.co.uk
http://www.trottersrock.co.uk
We are an online e zine, based in England, trying to promote rock & metal bands from all over the world. we also have an on line net radio show featuring bands new and old. New submissions from bands wanting to get out there are always welcome.

Dagoon.com
Clarence Prior III AKA DAGOON webmaster@dagoon.com
http://www.dagoon.com
we will review all music and give you the artist more exposure.

On the Other Side (German)
Phobos webmaster@sgzone.de
http://www.on-the-other-side.net
Eine etwas andere Gothicpage. F?r alle verlohrenen Seelen da drau?en. Wer Musik, Kontakte, Informationen, Gedichte und mehr sucht oder welche hat ist hier bestens aufgehoben.

Underground Zine Scene
John Ridge zinescene@hotmail.com
http://www.geocities.com/zinescene.geo
Underground fanzine/website dedicated to reviewing underground publications and music. Many demo reviews, interviews with indie and unsigned artists.(604 North Court, Mason, MI 48854 USA)

Metal Zone
Rapez Vincent vincent.rapez@skynet.be
http://www.chez.com/metalzon
All the news about metal with interviews, critics, concert dates, links...

Sydney Fucking Ska
King Ruffy ruffysux@hotmail.com
http://www.geocities.com/ruffycore
I have an up to date site that reviews new and local ska & punk bands. It is regularly visited by many people in the Australian ska scene!

---------------------------------------------------------------------------
"How To Promote Your Music Successfully on the Internet" by
David Neuve, shows you powerful Internet marketing techniques
to help sell your music merchandise online!

Check it out at BEST MUSIC BOOKS
http://www.bestmusicbooks.com
---------------------------------------------------------------------------

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4. STATIONS AND SHOWS THAT WILL PLAY YOUR MUSIC

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

Concentrated Crates
Kimani Anku, DJ Ty Black & No Stress
concentratedcrates@yahoo.com
http://www.concentratedcrates.com
Real Jazz & Underground Hip-Hop broadcasting from the Nation's Capital. It's Your New Source of Underground Hip-Hop in DC.

Radiowolf's Local Yokels NYC
Bill Powell Radiowolf@aol.com
http://www.localyokelsnyc.com
Local Yokels bringing you the best local and independent music around... live on 88.9 FM - WSIA; Staten Island, NY and online at http://wsia.fm to hear real audio!

DJ IndieZ
Shaun McQuaker wilma.mcquaker@sympatico.ca
http://www.mp3.com/DJIndieZ/
Providing kickin' phat techno/trance tunes.

------------------------------------------------------------------------
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@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

5. ONLINE VENDORS THAT WILL SELL YOUR MUSIC

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@


***note: The online vendors listed below are those that offer artists a NON-exclusive contract, meaning, you can join up with as many of these vendors as you like.***

Basement Life Online Magazine
Mike Conklin Mike@basement-life.com
http://www.basement-life.com
Read about, listen to, and buy the best new records.
1def-ear-ent-inc
Ron C. forehand, Jr 1def-ear-ent@home.com
http://www.1def-ear-ent.com
Newest Indie Label that give 80% or better of the profits back to the artists. Promotions, song writing, distribution and more!

Digital Underdog Productions - Mainfeature Records
Craft digitalunderdog@hotmail.com
http://go.to/digitalunderdog
A production zoo that feeds artists to record labels. We offer non-exclusive retainable copyright contracts thru Mainfeature Records.

Affinity music
Don Reed donreed@affinitymusic.com
http://www.affinitymusic.com
Promotion of unsigned singers & somgwriters

Kranzke Entertaunment, Inc
Eli Swenson eli@kranzke.com
http://www.kranzke.com
Mission Statement We are committed to the incubation of emerging artists across all musical frontiers. Success will be achieved by way of positive supportive relationships encompassing: Recording, Representation, Promotion & Distribution. By employing conventional & innovative channels while preserving creative freedom & providing a platform for the realization of full artistic & personal potential... Dreams to Reality...

48media
Music Videos info@48media.com
http://www.48media.com
Showcase your Music Video on 48media.com. Submit in any format, released in quicktime.

Halogen Records
Justin Hoy info@halogenrecords.com
http://www.halogenrecords.com
Manufacture, distribution,promotion, radio servicing, representation and advertising.

Swill Product
Dave Easton info@swillproduct.com
http://swillproduct.com
Label,distributor and online store.Home to Aleister 639, The Ted Bundys and Dayglo Abortions.Let us distribute your CD!

Tom Pyles Music Resource
Tom Pyles info@tompyles.com
http://www.tompyles.com
Tom Pyles Music Resource Features Music From All Genres, as well as great music resources, radio directory, concert listings, music store, and much more

Red Ear Productions
Albert postmaster@redear.nl
http://www.redear.nl
Independent punk label, tour support, supplier of merchandise (stickers,shirts,pins e.t.c.)

Wayward Rekordz
Roland de Leeuw r.de.leeuw@chello.nl
http://www.wayward.nl
MP3, Music, free, Download, Datastream, Independent, Computer, House, Trance.

Indiespace
Robert Lambert rwl@indiespace.com
Http://www.indiespace.com
The Indiespace web site provides a unique way for independent musicians and performers to get their work out directly to their audience.

ST.CYR RECORDS & FILMS
MISTA ST.CYR stcyrrecords@hotmail.com
http://www.stcyrrecords.com
ST.CYR RECORDS & FILMS
601 s. lasalle Su. 876
Chicago, Il. 60635
Dirty South, R&B, Chicago Ghetto House Music, Rap Record & Movie Production Co. Check us out and add your link.

Carnage Inc.
jason totalcarnage@carnageinc.com
http://www.carnageinc.com
Carnage Inc. is a great resource for death metal, black metal and gothic artists to get there material heard and seen.

NEW VIBE MUSIC
J. Slastukin upandcoming@musician.org
http://www.webspawner.com/users/newvibemusic/index.html
We are a full-service site for up and coming and musicians and all their needs to get their band promoted, noticed, and heard!!!

Indierex
Tony Vinski vinski@indirex.com
http://www.indierex.com
Online record store for independent musicians to sell their products using credit cards. Artists set the prices for their cd's and everything is on consignment. Founded and run by an independent musician.

CandleView Records
Carl Wesolowski wesolowski@thezone.net
http://www.candleview.com
We offer radio tracking for qualifying (unsigned and signed) product, non exclusive record contracts (13 titles), and have 3 exclusive artists as well (3 titles) and review product. We have multiple distribution contracts in various countries, and do marketing and promotions.

------------------------------------------------------------------------
"MP3 Power!" by Justin Frankel, shows you how to create,
distribute, and promote MP3 files easily!

Buy it today at BEST MUSIC BOOKS!
http://www.bestmusicbooks.com
-----------------------------------------------------------------------

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

6. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3 FILES

@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

MP3Wacky.com - Indie Comic Musician Showcase
Somerset Mau Mau smaumau@pacbell.net
http://mp3wacky.com
Somerset Mau Mau presents the funniest songs on the Web.

----------------------------------------------------------------------
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and proven approach to developing your own style of guitar
playing and understanding how to achieve your guitar goals.

Purchase it now at BEST MUSIC BOOKS!
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----------------------------------------------------------------------

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7. SITES WHERE YOU CAN PROMOTE YOUR BAND FOR FREE

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Club Contact
Thomas Park autocadthomas@netscape.net
http://thomaspark.homepage.com/club.html
Publicize your music for free, using your own words, at Club Contact.

Virtual Country.com
Gregory Phillips Gregory@VCountry.com
http://vcountry.com
I provide a website for unsigned artists to have their music and a short bio on the internet.

Audiopia
John Avignone john@audiopia.com
http://www.audiopia.com
A next generation music site offering a growing number of free support services to empower the artist.

Music Network USA
Vic Pettenuzzi vicp@mnusa.com
http://www.mnusa.com
Your Gateway to Music Industry Resources! The Worlds Largest Free Music Classifieds. www.freemusicclassifieds.com

The Metal Index
jason webmaster@metalindex.com
http://www.metalindex.com
Link archive and huge metal search engine for unsigned metal bands.

Solid Sounds
Jason Skinner webmaster@solid-sounds.com
http://www.solid-sounds.com
DOWNLOAD FREE MP3's HERE! Do you know of a band that wants to get heard? If so, Solid Sounds will pump up the volume! Check us out today!

HitQuarters - Where the music business starts
Siri Khalsa Siri@hitquarters.com
http://www.hitquarters.com
HitQuarters - Unique search for Record Companies, A&Rs, Publishers, Managers, Producers + contact-info & track-records. Free!

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8. THE WESTERN AUSTRALIA MUSIC SCENE
by Connie Kis Andersen

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From my personal and perhaps biased opinion, Western Australia (referred to as W.A.) is teeming with talent! To put you in the picture, perhaps a little geography lesson might be helpful.

Our State is the largest in Australia...taking up approximately one third of the total land mass. (Keep in mind that Australia is the 6th largest country in the world.)

The total population for this large state is only 1,861,000 people of which 73% live in Perth, the capital. Perth in and of itself is considered the most isolated city in the world! This isolation has been both our friend and foe. It has helped artists and bands to develop and express a unique style, individuality and stage persona irrespective of the commercial market.

On the other hand, exposure to A&R personnel, Record Labels, Publishing and the wider Music Industry is somewhat limited, thus forcing these artists to seek their fame and fortune and a larger appreciative audience outside the State.

If major labels do have offices in W.A., then they are usually established for distribution purposes only, not for A&R or publishing. These activities are usually confined to the head offices located in the Eastern States of Victoria (capital: Melbourne) or New South Wales (capital: Sydney) and these capital cities are situated a good 4,000 kilometers away!

I am currently the vice president of WAM (West Australian Music Industry Association) and to tackle this problem of limited exposure and lack of opportunity to showcase original bands to the rest of Australia and regional areas of WA, WAM has developed the 'Kiss My WAMI' festival.

This event has grown to be one of the largest music festivals in Australia promoting original music. Our mission seems successful in that we have also succeeded in attracting the attention of Eastern States Music Industry Personnel, and received massive support from National radio and print media.

The 2000 'Kiss My WAMI ' festival has only just happened. Going for quality and not quantity, this year we downsized to just over 70 events staged over 10 days. The event being even more successful in that the organizational difficulties experienced last year had been addressed and tightened up considerably.

This event also receives the support & funding from local Government bodies such as: Arts Councils, Breweries (the concerts had a 'Don't Drink and Drive' message) as well as sponsorship from Local councils and private industry.

Awards are given in recognition for various skills & talent (e.g. 'Best Original Vocalist' etc.) and promotional packages consisting of a double compilation CD, and program, poster and info on participating bands are also developed and distributed to sponsors, members and industry personnel.

Every year WAM also offers a Western Australian Songwriting competition. This year's competition attracted 1,070 entrants from WA in 14 categories. The total prize pool is $14,000.00 making it one of the richest in Australia. The Winners also receive free recording time in studios that have sponsored the event by donating their time and expertise.

Judges for this particular event are invited from the broader music community and sponsors such as radio, media & music retail/ recording industry.

Generally, it is very difficult for a band or artist to attract the attention of record companies and get 'signed' and WAM hopes that their activities and events will help and support the artist to get a little closer to their goals.

The bottom line, of course, is that the talent, professionalism, drive, determination and 'product' must be exceptional before a band can attract any attention. Not unlike anywhere else in the world!

In Australia, most bands and artists write their own material and so for the individual songwriter such as myself it can be even more difficult. Even though I perform regularly as a singer, I have not actively pursued promoting myself as the artist, only the songs I write.

So, without a 'vehicle' (i.e. band) with which to promote my songs, I have found it necessary to step outside Australia and not only shop my material to publishers and artists situated overseas, but to learn about the international commercial music market.

As is often the case, any individual songwriters who do have contracts with Australian Publishers initially negotiated their contracts when they were in a band that the affiliated record company had signed and was actively promoting.

This band may have since become defunct, but the songwriter from that particular band has been fortunate enough to continue his/her writing relationship with the Publisher.

So, even though I don't have first hand experience of the Music Industry in other countries, I suspect that the tale I have just told is very similar globally. So you all think... 'What's new?

I think the bottom line is summarized by what I refer to as the universal 'P' principal that follows...

PROJECT - conceive the design
PLAN - intention, way of proceeding
PASSION - have strong emotion, strong enthusiasm
PERFECTION - practise the highest pitch or manifestation
PROFESSIONALISM - practise one's belief, intention or motive
PATIENCE - practise calm endurance under pain, weariness or provocation
PERSEVERE - be steadfast, maintain an endeavor
PERSIST - continue to exist and do something in spite of obstacles
PRIDE - be proud, have self-respect, avoid unworthy actions
POWER - the ability to do or act.


The POWER to succeed lies within us all - we just need to harness it!


(Please note: Originally 5 of these 'P' principals came from a lecturer/ consultant in marketing. I cannot recollect his name or which 5 they were. If anyone can shed any light, please let me know so I can credit the person. I just added the extra 'P's because I thought they were pertinent!)

Well that about summarizes the scene here in WA - I hope it gave you a little insight as to how active we are!

Kind regards

Connie Kis Andersen kis@dmn.com.au

=========================================
Connie Kis Andersen is the curator of Kismana Music. which "contributes to the universal communication of people by people of all cultures through providing quality music and personal development material to the global community. In order to do this, Kismana Music is committed to the growth, development and support of singers, songwriters, composers, musicians and presenters. Supporting Songwriters and Independent Artists".

A seasoned performer, Connie has been the lead singer of various bands and duos in Perth, has recorded in Asia and featured on Asian TV singing her own material. She is currently performing with Kis'n Tel.

Web Site: http://www.kismana.com.au
=========================================

------------------------------------------------------------------------
How To Be Your Own Booking Agent and Save Thousands of
Dollars by Jeri Goldstein teaches you how to book tours creatively,
make efficient cold calls, develop an effective press kit, sharpen your
negotiation skills, find funding resources, access the media, maximize
record company relationships, expand your audience.

Buy it today at BEST MUSIC BOOKS!
http://www.bestmusicbooks.com
------------------------------------------------------------------------

@@@@@@@@@@@@@@@@@@@@@@@@@@

9. BAD TARGETING EXAMPLE: PROGRESSIVE ROCKER TARGETTING TEENYBOPPERS.
by Derek Sivers (CD Baby)

@@@@@@@@@@@@@@@@@@@@@@@@@@

On CD Baby, there is a great musician who made an amazing heavy-progressive-metal record.

When we had a "search keywords" section, asking for three artists he sounds like, he wrote, "britney spears, ricky martin, jennifer lopez, backstreet boys, mp3, sex, free"

What the hell was he thinking? He just wanted to turn up in people's search engines, at any cost. But for what? And who?

Did he really want a Britney Spears fan to get "tricked" into finding his dark-progressive -metal record? Would that 13-year-old girl actually spend the 25 minutes to download his 10 minute epic, "Confusing Mysteries of Hell"? If she did, would she buy his CD?

I suggested he instead have the confidence to target the REAL fans of his music.

He put three semi-obscure progressive artists into the search engine, and guess what?

He's selling more CDs than ever! He found his true fans.

Derek Sivers derek@cdbaby.com

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10. BE A NOVICE MARKETER, NOT AN EXPERT.
by Derek Sivers (CD Baby)

@@@@@@@@@@@@@@@@@@@@@@@@@@


Get to the point of being a novice marketer/ promoter/agent. Then hand it to an expert.

Moby, the famous techno artist, says the main reason for his success was that he found experts to do what they're best at, instead of trying to do it himself.

(Paraphrased:) "Instead of trying to be a booking agent, publicist, label, and manager, I put my inital energy into finding and impressing the best agent, publicist, label, and manager. And I just kept making lots of the best music I could."

If you sense you are becoming an expert, figure out what your real passions in life are and act accordingly.

Maybe you're a better publicist than bassist.
Maybe you're a better bassist than publicist.
Maybe it's time to admit your weakness as a booking agent, and hand it off to someone else.
Maybe it's time to admit your genius as a booking agent, and commit to it full-time.

Derek Sivers
derek@cdbaby.com

================================
Derek Sivers is the president of the highly successful online record store, CD Baby. CD Baby's success is a direct result of Derek's determination to help Indie artists. One way in which he helps is by making sure that most of the money made from each CD sold goes directly to the artist.

Derek has also created CD Baby.net, which is a site full of free resources, tips, articles, advice, links, and "anything else we can possibly do to put the power in the hands of the independent musicans".

Web Site: http://www.cdbaby.com
================================

---------------------------------------------------------------------------
In the book "In Vocal Science - Flight to the Universe"
Diana Yampolsky defines the principles that will allow
you to reach your full potential as a singer and performer
and illustrates them with numerous examples culled from
her years as a Vocal Coach/ Consultant-Producer/Health
Practitioner.

Purchase Diana's book at BEST MUSIC BOOKS
http://www.bestmusicbooks.com
---------------------------------------------------------------------------

@@@@@@@@@@@@@@@@@@@@@@@@@@

11. EVERYTHING I KNOW ABOUT THE MUSIC BUSINESS I LEARNED FROM WATCHING "SURVIVOR"
by Bob Baker

@@@@@@@@@@@@@@@@@@@@@@@@@@


I admit it. I was hooked. By about the fifth week, my Wednesday nights were always planned around "Survivor." Even if you didn't watch it yourself, you've most likely heard of this TV blockbuster in which 16 people try to survive 39 days on a remote island in the South China Sea. Every three days, the castaways had to participate in various challenges and then vote each other off the island one at a time.

So what does all this have to do with the music biz? Plenty. Here are some lessons about human beings I gleaned from watching the show. Use these observations to increase your chances of surviving the wilds of the music business.

- Nice People Don't Always Win

Most people will admit that the final four survivors were not necessarily the friendliest or most deserving of the bunch. How often have you known bands that had nice people and killer songs ... but they never made it anywhere? There are many factors that contribute to a winner's success. Don't count on your sparkling personality alone to get you through.

- The Vast Majority of People Don't End Up on Top

Only one out of the original 16 castaways could win the million dollar first prize. The odds in the music biz are much worse: only about one in a thousand acts ever reach even a modest level of success. What are you doing to increase your odds?

- Going Along for the Ride Might Be Fun, But It Doesn't Always Get You Where You Want

Many people where drawn to Gervase. He was personable and fun and repeatedly said he was on the island to have a good time. He wasn't interested in scheming or planning too far ahead. He made it pretty far, but when he got ejected, there were still about six people between him and the million dollars. Which brings me to the next point ...

- Keeping the End in Mind from the Beginning Increases Your Chances of Success

Winner Richard Hatch revealed his strategy all along. He took the game seriously and tried to figure out from Day One how to "outwit and outlast" the other castaways. Many people were turned off by his approach so early on. But look who ended up winning?

- Getting Naked Draws Attention

Even if you never watched an episode, you've probably heard of the "naked guy" who won. (Rich spent his birthday on the island in the nude -- much to the chagrin of his tribe members.) Sad as it is to admit, exposing flesh gets attention. From Jane Mansfield and Marilyn Monroe to Burt Reynolds and Madonna. And what about the Red Hot Chili Peppers wearing only socks, or Dennis Franz showing his rear on "NYPD Blue," or Darva Conger appearing in "Playboy"? I'm not suggesting you should take it off just to get publicity; I'm just commenting on the effect that skin has on the general public. Do with it what you will.

- Random Events Can Derail You

It was Sean's silly alphabetical voting method that most likely got Jenna kicked off the island so early. She had no control over that circumstance. I made no plans to break my leg three years ago, but when I did, my life took an ugly turn that continued to affect me long after I was back on my feet. $#%! happens! So figure out how you'll deal with unforseen obstacles.

- Offering Something of Value to Others Strengthens Your Worth

Rich was the only one on the island who seemed to be able to catch fish. He provided a benefit to the others, which made him a valuable member of the tribe. How are you contributing to your tribe? Also, how expendable are you?

- Forming an Alliance with the Right People Creates Power in Numbers

You can't operate in vacuum and expect to win. The alliance formed by Rich, Rudy, Sue and sometimes Kelly ensured they'd rise to the top. Observe the people in the musical circles you travel in. Form partnerships with like-minded musicians, bands, labels, web sites, zines, etc. Working together, you all move up the ladder.

Bob Baker
BobMSRG@aol.com


============================================
Bob Baker is an indie musician, former music magazine publisher and author of "The Guerrilla Music Marketing Handbook" and "Ignite Your Creative Passion." Get a FREE subscription to Bob's music marketing tip sheet, The Buzz Factor. Just visit http://www.thebuzzfactor.com/ or send an e-mail to 00-BuzzFactor-subscribe@egroups.com

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