Every Month I Send Out a Newsletter With 43 New Listings of Places Where You Can Get Music Reviews, Interviews, Radio Airplay etc.

You Can Also Win a Sennheiser Microphone or a Pair of Sennheiser Headphones in Our Monthly Draw!

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- June 2003 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$24.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!



HOME
Table of Contents


1. Introduction
2. Sites Where You Can Get Your Music Reviewed
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources
7. You Don't Need No Stinkin' Labels (PART II) by Bernard Baur, Music Connection Magazine
8. Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians by Peter Spellman














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2,000 Artists/Bands so far! Promoters, Labels,
Agents, Managers, Everyone Get Listed!

Over 2,000 artists have joined the BoomBox Community…and we just started. We’re going after venues, gig promoters, publishers, and everyone else next! The rapid deployment of a New Music Generation is coming for everyone….don’t miss out. It’s FREE to sign up and be included. We’ll let you know about the stuff we charge for to keep the costs covered and get your music played. We have a few Aces up our sleeve. Artists/Bands/Individuals must go to
http://www.boomboxradio.com/sign-up.html

Email suggestions@boomboxradio.com for the things you’d like to see on our site, and in our business model.
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TABLE OF CONTENTS

1. Introduction
2. Publications that will Review Your Music
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources For Your Band
7. You Don't Need No Stinkin' Labels (PART II) by Bernard Baur, Music Connection Magazine
8. Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians by Peter Spellman

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THIS MONTH'S PRIZE WINNERS

This month's winner of the Sennheiser E835 microphone (visit http://www.sennheiserusa.com )
- Rocky, Oakland, CA.

This month's winner of a pair of Sennheiser HD280Pro headphones (visit http://www.sennheiserusa.com )
- David Bicknell, New York, NY

This month's winners of 1 year subscriptions to OnStage Magazine (visit http://www.onstagemag.com )
- Maria L. Watkins, Cerritos, CA
- Dione M. Surdez, Costa Mesa, CA
- Jerome Cunningham, South Elgin, IL

The winner of "The Guerrilla Music Marketing Handbook" e-book by Bob Baker (for more information on this book, visit http://www.thebuzzfactor.com )
- Mark Berry, Toronto, ON

The winners of the Musician's ToolKit CD (for more information visit https://www.bookingagentsdirectory.com )are:
- Jerry Stereo, Ridgewood, NY
- Michael Smith, Mahomet IL

The winner of the CD Trophy Clock (for more information visit http://www.cdstands.com/index.shtml?icn ) is:
- Jessika Brune`, Gainesville, FL

The winner of the Galaris Musician's Directory (for more information visit http://www.galaris.com/GMD.html?icb ) is:
- Elliott Ranney, Richmond Heights, MO

The winner of the Sumadek (for more information visit http://www.sumadek.com/indiebible.html ) is:
- Judy Gascoyne, San Francisco, CA

The winner of the Enjoymusic Enjoylife shirt (for more information visit http://www.enjoymusic.com ) is:
- Kristen Schuble, Tampa, FL

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2. INTRODUCTION

Welcome to the June Edition of The Indie Contact Newsletter.

This month, Bernard Baur, the Review Editor & Feature Writer for Music Connection Magazine presents Part II of his article that explores the "myth" that getting signed to a major label should be the initial goal of the recording artist.

Peter Spellman is a teacher at the world famous Berkeley School of Music. Peter is also an author, and has written an inspiring book for Independent Artists entitled "Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians". You can tell from the title that Peter believes that the time is right for the Independent Artist to truly make their mark in the music industry. Peter has been kind enough to present us with an excerpt from his book in this month's newsletter.

Just a reminder...please only submit your music to the listings below that are looking for your style of music. Many of the listings will gladly accept any style, but there are several that are looking for a particular style. It's very frustrating for reviewers, radio show hosts etc. to continually be swamped with styles of music that they do not enjoy, nor cater to.

As is the case every month, there is a large group of new contacts listed that can help you to gain more exposure for your music. So dig in, and enjoy the June issue of The Indie Contact Newsletter!

David Wimble
Editor
The Indie Contact Newsletter
newsletter@indiebible.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Below are the contacts that were submitted to me in May.
The contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Services that will help you to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Helpful resources and promotional sites for recording artists

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2. SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

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Artists Studio Magazine
Editor submissions@artists-studio.org
http://www.artists-studio.org
Arts & Music magazine; includes features, reviews, new releases and interviews.

Rikks Revues
Rikk Matheson rikksrevues@yahoo.com
http://rikksrevues.4t.com
A free music revue site. Mainly focusing on independent artists. All genres are accepted.

Country Interviews Online
Laura countryinterviews@yahoo.com
http://www.CountryInterviewsOnline.net
Country music website that reviews & does interviews with major & indie label artists. Please do NOT send MP3s.

Rock Under
Andres Medina agencia@ru.com.ar
http://www.ru.com.ar
The best site in South America for reviews and interviews about indie bands!

Whispering Wind Magazine
Gene M. Bates, Music Editor gbates@dps.state.la.us
http://www.whisperingwind.com
We offer Indie Musicians a place to get their music reviewed. Musicians can showcase their works. We also do artist profiles of 'up and coming' artists and groups as well as established indie performers.

Energy Castle Reviews
Josh Davis chasingcassady@hotmail.com
http://www.energycastle.com
Experienced reviewer Josh Davis writes the reviews for the EC website. Indie bands are encouraged to send their material to: Josh Davis, 4059 Grand Sark Drive, Salisbury, MD 21804 USA.

Digital Attak
Corey Evans corey@digitalattak.com
http://www.digitalattak.com
A fast growing online music e-zine covering mainstream and underground acts in the genres of rock, metal, industrial, punk, electronic, and hardcore.

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3. RADIO SHOWS THAT WILL PLAY YOUR MUSIC

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Well-Rounded Radio
Charlie McEnerney charlie@wellroundedradio.net
http://www.wellroundedradio.net
We connect listeners to great music happening outside the mainstream, gives them a behind-the-scenes look at its creation, and lets them sample it within each interview. Interviewing today's most innovative performers from across genre lines, Well-Rounded Radio is a interview program that digs deep into the creation of music-and allows songwriters and musicians to reveal what inspires and influences their work.

Popbang.com
Jay Anderson jay@popbang.com
http://www.popbang.com
We have been online since 1999, and are the home of Popbang Radio, one of the internet's most listened to Power Pop and Indie Rock stations. Supporting indie artists as well as deserving major lable artists, Popbang Radio is also involved with many indie lables to help get the great music of the artists into the ears of the people that want it. "Popbang Radio - Lot's of newer power pop and other rock that just doesn't suck!"

Hamilton College Radio, WHCL-FM 88.7
Blake M. Erb, General Manager berb@hamilton.edu
http://www.whcl.org
Hamilton College's very own radio station in Clinton, NY. We play a wide variety of music including indie rock, punk, hardcore, jazz, world and whatever else our student DJs wish to play. The goal of our station is to expose Hamilton College students and people in the surrounding area to music that they wouldn't be able to hear on corporate radio. We have played lots of music on our station that a year or two later has been seen on MTV, MTV2 and VH1. We like to think of ourselves as ahead of the music game, bringing the freshest and newest music every semester.

Rock Solid Pressure
Patty Yagtu pyagtu@yahoo.com
http://rocksolidlinks.tripod.com
The hit indie music game show is once again taking submissions! Get heard by millions! Get in the game!

NeverEndingWonder Radio
Lee Widener new@neverendingwonder.com
http://www.NeverEndingWonder.com/radio.htm
Eclectic internet radio station playing a wide variety of styles including: blues, jazz, alternative, folk, country, world, comedy, good-time, rock, experimental, and electronic. NOT interested in rap, metal, techno, or hip-hop. We love featuring indies!

Soaring Spirit Radio
Lee Widener spirit@neverendingwonder.com
http://www.NeverEndingWonder.com/spirit.htm
Internet radio station featuring folk, acoustic, new age, singer/ songwriter, traditional, bluegrass, country, and world/international music. We support independent artists.

Welcome to Weirdsville
Lee Widener weirdsville@neverendingwonder.com
http://www.NeverEndingWonder.com/weirdsville.htm
Internet radio station that plays comedy comedy music ONLY. We play all kinds of comedy- sketch, stand-up, and comedy music. We prefer to hear only from artists that are focused on making people laugh - or at least smile. So long and thanks for the fish.

radiowayne
Wayne Greene radiowayne@att.net
http://www.radiowayne.com
Internet radio station radiowayne plays a folk and more format on Live365.com. Currently in its 4th year of broadcasting radiowayne plays an eclectic mix of folk, singer/songwriter, acoustic, swing, blues, bluegrass, cajun, country, and whatever else seems appropriate.

Burlington County Bluegrass
Joe Wills Mrjobro@aol.com
http://www.wbzc.org
I do a bluegrass music program Saturdays 10:00am - 2:00pm and welcome projects by independent artists! My station covers Southern New Jersey and the Philadelphia, PA metro area. Send material to: Joe Wills, 136 Taylor Blvd., Bricktown, NJ 08724 USA.

Hootenanny Saturday Night
J. Roger crimsonbeard@hotmail.com
http://atomicmouserecordings.com/hsn
A show on RedLine Radio 99.1FM in Chicago. We're always looking for new and interesting stuff to play on-air.

The Pipeline Radio Show
Bullwinkle ThePipeline@comcast.net
The show is based in Philadelphia, PA: and broadcast on a major 50,000 watt Radio Station. The show is hosted by "Mike Vagnoni" & "Bullwinkle". The Pipeline is also broadcast, and achieved on the internet for a worldwide audience. All styles of original music are featured on the show. Unsigned original bands, and musicians are urged to send their music to us for airplay consideration. Please send your original "radio edited" music, in CD format to: The P ipeline, P O Box 1242, Voorhees, NJ 08043 USA

ALTERNATIVES Radio Show
Predrag Strazmester sipa1@InfoSky.Net
http://www.INradio.co.yu
For almost 10 years, through my shows, I am one of the very few people who promotes independent music here, and believe me - it's a tough road! I give my the best to promote the labels (promo as well) and their bands the best I can. My "quest" of bringing the best independent music here! Please send submissions to: Predrag Strazmester, Rodoljuba Colakovica, 6, 21000 Novi Sad, Serbia & Monte Negro

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Please visit http://www.IndieGate.com and become a Merchant Member right now!
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NYRock.com...
Featuring services for indie musicians such as gig listings, cd reviews, concert reviews, more. While you're there, check out the latest music news on artists such as Eminem, Missy Elliott, Courtney Love, and David Bowie. Plus interviews with Andrew WK, Red Hot Chili Peppers, more. http://nyrock.com
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4. ONLINE SERVICES/LABELS THAT WILL HELP SELL YOUR MUSIC

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Lou Nelson Promotions
Lou LNPM@aol.com
http://www.LouNelsonPromotions.com
We promote past, present and future artist and their music..via various avenues to meet the world of Country Music, Gospel, BlueGrass and then some... We work to get industry executives to listen, to see and to talk with individuals to further their careers. We help individuals search and locate sponsors to help the artists, songwriters and bands continue their efforts to progress in their field of music- related projects.

The Media Room
Virginia Hunt Davis Virginia@MediaRoomPR.com
http://www.MediaRoomPR.com
A full-service Public Relations and Marketing Solutions firm that specializes in gaining awareness for up-and-coming and touring artists/bands, indie labels, venues and music-oriented businesses. We work with our clients to attain maximum exposure for their music via print, radio, and television media. We also assist in organizing concert events centered around exposing new and independent music to the public.

MEDIASTORM Independent Multimedia
Mark Mushkin Mark@MediaStormTV.com
http://www.MediaStormTV.com
We promote new artists by offering samples of their CD and music video with the option to buy the CD. We also will be offering offering single mp3's for 80¢ soon. Media Storm also publishes new artists music videos on a compilation DVD offered FREE on the website

Buzz Communications
Andrea Hubbert andrea@buzzcommunicationsonline.com
http://www.buzzcommunicationsmusic.com
Beyond the noise and confusion, there is Buzz Communications. We are a full-service public relations, marketing and business development firm dedicated to providing creative and practical campaigns targeted specifically to our client's needs.

Pop!Explosion Music
Mark Langgin popexplosionpublicity@hotmail.com
http://www.popexplosionmusic.com
Music publicity and promotional services for the discerning independent. Tour booking, promotion, and publicity for punk, indie, emo, and whatever else could trip your trigger.

Katcall Creative Studio
Kat press@katcall.com
http://www.katcall.com
Provides music publicity for indie musicians and labels. Includes web/print promos, press kits, press releases, media relations.

LC*PR/Publicity House
Laura nashvillepr@yahoo.com
http://www.angelfire.com/indie/lcpr
Publicity firm that works with country music artists, bands, & labels. We also do tour press. We currently work with 2 major names, several indie artists, & are promoting a major tour.

Outstanding Records
Leander edgarbt_48820@yahoo.com
http//www.outstandingmusic.com
We offer a chance for musican songwriters and singers to sell their CD's off of our website

Energy Castle
Caleb skyinarug@juno.com
http://www.energycastle.com
A young indie pop record label with an international Comp Club. We are looking for indie / pop artists to become a part of the EC Comp Club (non exclusive contract). It is a great opportunity to get your music heard, and also join a growing indie music community.

Maeman.Com
Martin A.Egan perfectpassion_2001@yahoo.com
http://www.maeman.com
An Independent Promotions Company and Agency for Independent Folk and Rock Artists. We are based in Dublin Ireland. We are agents for numerous Irish Rock, Folk and Rock Bands.

Vision Music USA
Nick Stamoulis info@visionmusicusa.com
http://www.visionmusicusa.com
We provide cost effective booking, management and promotions consulting services for independent musicians.

City Lights Entertainment
Michael Wood mike@citylightsent.com
http://www.citylightsentertainment.com
We offer musicians a unique opportunity to consult with some of the biggest names in the music industry. CLE also offers travel discounts, catering, web hosting and design and so much more!

ChewinPine Records/ HormonMelon Prod.
Lorange Blix chewinpine@chewinpine.no
http://www.chewinpine.no
Issues on Indie-Labels, booking, promotion and so forth.

Good-New Entertainment
Joey Howell joeyh@good-new.com
http://www.good-new.com
We are attempting to bring good, new entertainment to everyone who's tired of the boring, old crap out there right now.

The Zenra Entertainment Group
Corey A, Mason cmason@zenraentertainment.biz
http://www.ZenraEntertainment.biz
We offer music productions services. Our specialty is hip hop, but we also handle r&B and some alternative and rock. Our flagship artist Wisedumb is creating quite a stir in the Atlanta music scene. Production is handled by Mr BEN CHASE. Any artist or label looking for tight production without the Industry attitude give us a shot!

One World Music
Leigh Wood info@oneworldmusic.com.au
http://www.oneworldmusic.com.au
We are an independent record label that focuses on bringing together music from Australia and around the globe blending modern and traditional styles into a hybrid of sounds that lean towards the Chill-out/World Beat genres.

Next Level Promotions
Nicole Oxford nicole@nextlevelpromo.net
http://www.nextlevelpromo.net
A promotions and booking company based in Atlanta, GA. that works with independent and unsigned artists throughout the Southeast. We look for those artists that have the heart and motivation to get their music heard around the United States and beyond. We strive to promote artists and book shows throughout the southeast by constant contact to clubs and other venues or colleges, street team organization, grassroots marketing, gig swap setups and monthly shows.

Soul Surfer Records
Scott Rickett info@soulsurferrecords.com
http://www.soulsurferrecords.com
An independent record label by musicians for musicians about the true art of music. We have developed a network of multi- media outlets to expose and market new talent. We are looking to expand our network by working with new artist and traditional and non traditional marketing and sales outlets.

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Only 83 days until the IMC2003!

Philadelphia is a symbol of independence...AND just like this great country of ours was founded by a bunch of rebels seeking freedom. So too are we seeking the freedom of independence from a music industry that is no longer run by musicians for the love of music. Instead it's now run by multi-national corporations that are more concerned with profits, than with artists and the music which they lovingly create to share with the world.

Join Us...
August 28th - 31st, 2003
Sheraton Society Hill, One Dock Street, Philadelphia, PA
http://IMC2003.com
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HOW DO YOU GET REVIEWS, RADIO AIRPLAY AND SALES??

The Indie Bible is a resource directory created specifically for "Recording Artists". It lists over 8000 places to gain valuable exposure for your music. http://www.indiebible2003.com

Please take a look at http://www.jammindave.com/currentissue to see the results of a consumer's report on the top selling musician's resources that are available on the market. I'm happy to say that The Indie Bible passes with flying colors!

The Indie Bible is available online, and is also found in most popular book and music stores including Borders, Barnes & Noble, Sam Ash, The Guitar Center and Virgin Records stores (in Canada at Long & McQuade).
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5. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

GetPlayed.com
Aaron Thomas admin@getplayed.com
http://www.GetPlayed.com
An online music community dedicated to providing amateur musicians with the thing they need most (aside from gear), a listening audience. Visitors submit their songs into the category of their choice where they receive ratings and comments from visitors, as well as an individual Play Counter. Winners receive long-term spots on the site, and the grand prize winners win a GetPlayed.com homepage for their band.

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Get 'Air Play' with the Live365 On-Line Music Library and Artist & Label Services!

Live365 is the world's largest Internet Radio network with over 3.5 million visitors per month and 15,000 radio stations, programmed by people who love music.

How the MUSIC LIBRARY WORKS: Submit your track or album to the Live365 Music Library and reach thousands of DJs who can easily add your track to their playlists. Setup fee is $50 per track with a $25/ month maintenance fee. It's way cheaper than shipping promo copies or demos to get your music out. Not to mention the worldwide reach!

Artists all over the world are already having success with Music Library and Artist & Label Services Promotions.



Contact musiclibrary@live365.com for info. and 'Order Forms'. Mention "Indie Bible" to receive a 10% discount.

Go to: http://www.live365.com/community/labelservices.live
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-------------------------ATTENTION BANDS-------------------------

MidPoint Music Festival Announces Opening of Registration for 2003

Last year close to 10,000 music fans watched over 150 bands and solo artists perform at this three-day independent music showcase and industry conference. 2003 looks to be even bigger and better. Go to http://www.mpmf.com and register online NOW. Online registration ends Friday, April 25. See what all the noise is about!

------------------ MPMF 2003 - September 24-27 --------------------

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6. HELPFUL RESOURCES FOR YOUR BAND

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KickInTheHead.com
http://www.kickinthehead.com
Canadian Musician's Classifieds, Tour Dates, News & Events.

Underground Music Television
Rich umtv2002@yahoo.com
http://umtv.info
A TV show which features local, unsigned and underground artist's music videos. Bands can either submit their own produced videos or work with us to create one. We can do live performance videos or scripted/acted synched music vidoes to your CD audio. Check our website for more info about where the show airs and see some of the videos we've produced. Email us for more info about video production services we can provide, rates, or any other questions you might have.

Festival Network Online FNO
info@festivalnet.com
http://www.festivalnet.com
There's nothing like a live performance! FNO lists more than 6,000 events throughout the U.S. (& some in Canada) seeking performers from national & international to local. Event dates, locations & basic info (including music genre & # of performance stages) are available free to all visitors. Contact details & more are available to FNO members ($49-$89 for twelve months online access). Members search by music genre (22 different genres), event attendance, zip code radius, and more.

Underground Music Television - UMTV
Rich umtv2002@yahoo.com
http://umtv.info
Music Videos, Live Performance Videos, Interviews & More from local, unsigned & underground artists from all over Central New York, surrounding areas, and Beyond! We are always looking for bands to either do video production with us or submit material for us to use on the show.

2x4Productions.net
Charlie Dubovici vaz879@aol.com
http://www.2x4Productions.net
We are here to help bands who help themselves. We supply resources, information, and marketing tools designed to help bands reach larger audiences.

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BOOST TRAFFIC TO YOUR WEBSITE WITH THE INDIE LINK EXCHANGE!

The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 600 current listings, it's a great way to get some FREE exposure

It's a simple one-to-one exchange of text links or banners. ALL styles of music sites are welcome! http://www.indielinkexchange.com/ile
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7. You Don't Need No Stinkin' Labels (Part II) by Bernard Baur, Music Connection Magazine
© 2003 All Rights Reserved. Used By Permission

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THE INDEPENDENT MINDSET

It seems simple. You don't have to be signed to release a record. In fact, if you wait to be signed it could be a very long time according to Tim Sweeney, a consultant who specializes in independent artists. He not only presents workshops on DIY, but has also written books about it. Sweeney maintains, "Less acts are being signed nowadays, and of those that do get a deal only 1-3% will make it beyond a record or two before they get dumped."

DIY avoids that scenario, but artists need to be a special breed to do it right. According to Pat McKeon, former owner of Dr. Dream Records and general manager at Ranell Records, states, "An independent artist will have to wear more than one hat. When they first start out, they'll probably be doing everything themselves, and not every artist can handle that."

An additional prerequisite is a strong belief system. Gilli Moon, who left an indie label to start her own (Warrior Girl Music), wrote a book based on the lessons she learned titled, "I Am a Professional Artist. " She explains, "You need to be optimistic. You have to believe in yourself and your art. Belief and dedication are the keys to making it work."

Last but not least, you need to understand how much work DIY truly is. "Everything about it is hard," relates K.K. Martin, an independent artist who survived several label deals. "If you do it right, it's a real job and some musicians are horrified by that idea. You have to learn about the business and pay attention to it. If you can't do that, find someone you trust, or you'll never progress."

KEEP IT REAL

If you want DIY success, you have to have realistic expectations. Nearly every artist dreams of playing The Forum or appearing on MTV. Unfortunately, that doesn't even happen to major label acts unless they have a hit and are extremely successful. Most independent artists have to set their sights a little lower. That's not to say it could never happen, because it does. But, the fact is you'd have to have fantastic connections or enjoy phenomenal success to reach that level.

"Keeping your goals realistic is essential for all independents," Moon points out. "If you don't do that, you're going to be disappointed." Moon suggests keeping it real and at a level you can achieve. "Set up small goals on a monthly, quarterly and yearly basis. Then, evaluate the results. If you reached your goals, move on - if not, figure out why."

Perhaps the greatest state of mind independent artists need is patience. Angus Richardson, of the band BROTHER, has known phenomenal success, selling over 150,000 records and playing almost 250 dates a year. Nevertheless, even BROTHER had to suck it up. " When we didn't get a quick record deal, it would have been easy to get discouraged," Richardson reveals. "But, we believed in our music, our fans and ourselves. And, the fact is," he stresses, "if you get hurt every time you're rejected in this business, you're going to have a lot of scars. Just look around at all the bands that have disappeared. You have to realize that you can't please everybody, and if you want to make it, you have to have patience and determination."

TOURING IS KEY

Now that you're in the right frame of mind, it's time to form "The Master Plan" for world domination. Everyone agrees that the most important part of the plan is playing live. Everything, including radio, promotions, distribution and marketing, should revolve around that because it's the way you sell records. Of course, you're going to need a recording, but according to Moon, it need not be up to industry standards. "Even a live recording will do," she says. "Your fans want to hear your songs, not the production."

Most artists have booked themselves before, so this area should be familiar. The difference, however, is that you have to book gigs beyond your backyard. Sweeney suggests that artists should start by looking 2-3 hours in each direction. "That will only cost $30-40 in gas, and you should be able to make that in sales," he says. "If an act is based in Los Angeles, they can look as far as San Diego and Santa Barbara. Eventually, they can increase the drive time and even look at neighboring states. But," he warns, "don't try to do it all at once."

Naturally, when it comes to touring solo artists have it the easiest. Moon, Malone and Martin only occasionally bring a full band along. "It's a matter of economics as well as personal dynamics," Martin maintains. "Traveling in a van with five other guys can challenge your patience." To cut costs, Malone, who toured eight times across the country in three years, established a network of musicians he hires in each city. "That way," he says, "I only have to pay them for the gig."

But, if you're a real band, expenses become a concern. Tina Broad, BROTHER'S manager, relates that their merchandise table is a critical part of their financial success. "If we didn't have product to sell we couldn't do it. Our merchandise sales (CDs and goods) have a dramatic impact on our ability to tour. Traditionally, we make 2 to 3 times more from our merchandise than we do from tour guarantees or ticket sales." Broad also advises bands to take a serious look at their hospitality riders. "Include things that you need (towels, water, food, backline, etc) so that you have fewer things to deal with. And, when you can," she recommends, "insist on a 50% deposit so that you're not shouldering all the cash flow until the performance check clears."

----continued next month----

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Bernard Baur is the Review Editor & Feature Writer for Music Connection Magazine http://www.musicconnection.com Bernard also works in the A&R Department for Tonos, as well as in the A&R Department for a variety of record labels. Tel: 818-755-0101 Ext.519 EqxManLtd@aol.com
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Okay, it's not going fast...it's going slow. But it could go be going fast if more companies recognized the opportunity to reach over 20,000 Recording Artists with their message.

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8. Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians by Peter Spellman
© 2003 All Rights Reserved. Used By Permission

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The Power's In Your Corner

"The real social revolution of the last 30 years, one we are still living through, is the switch from a life that is largely organized for us to a world in which we are all forced to be in charge of our own destiny." - Charles Handy

What is happening today in the world of business affects us all. A global revolution is changing business, and business is changing the world. With unsettling speed, two forces are converging: a new generation of business leaders is rewriting the rules of business, and a new breed of fast companies is challenging the corporate status quo.

What are some of the manifestations of these forces?

. The rapid growth of networked business - Internet and intranets are allowing for a greater flow of information and quicker decision-making. The Internet alone is responsible for enabling thousands of companies to affordably transact commerce on a global scale, no matter what their size.

. A rapidly segmenting marketplace - Mass markets are giving way to micro markets as customers demand to have it their way. Companies that can meet this market's demands most effectively will be the winners.

. The use of technology in the workplace - Affordable desktop computers, fax machines, copiers, scanners, and wireless technology have brought the look and efficiencies of larger companies to the fingertips of micro business owners worldwide. Digital recording technology has literally revolutionized the music business and sparked the emergence of whole new genres of music, most notably hip-hop, dance/electronica and new age.

. The marked rise of entrepreneurship - A new U.S. business starts every 14 seconds. The SOHO (small office, home office) movement has spawned an entire industry that serves this market. It includes retail chains like Staples and Office Depot, magazines like Entrepreneur and Home Office Computing, and book publishers specializing in "do-it-yourself" literature like Allworth Press and the "Dummies" series - all in the service of the micro business owner.

These enormous developments overturn 50 years of received wisdom on the fundamentals of work, markets and competition. No part of business is immune. The structure of the company is changing; relationships between companies are changing; the nature of work is changing; the definition of success is changing. The result is a revolution as far-reaching as the Industrial Revolution was in its day.

We are just beginning to comprehend this new world even as we create it. This much we know: we live and work in a time of unparalleled opportunity and unprecedented uncertainty. An economy driven by technology and innovation makes old borders obsolete.

Because of corporate downsizing, decentralizing authority structures, relaxing regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.

We are at a turning point in the history of business practice and its accelerant is the Internet. Because the internet is so new and dynamic, there are few set rules about how to use it to market. Non-conventional, small business tactics are capturing market share from large established corporations. And this trend will continue in most industries, especially those that trade in "information" (read, "music").

The industry needs independent record companies and music production houses to both find and nurture artists, and to do it right! This book is written for those who want to start and run these kinds of independent music companies.

The Times Are Bright For Indie Efforts

Indies show us how a combination of intuition and good management can allow a small business to boldly go where the big multinationals have failed: discovering, promoting and distributing authentic styles of music.

I'm sure you have your own story of why you would like to start your own label or production company. No matter what it is, you can be certain that the times are currently favorable for indie start-ups. Here are some reasons why:

. A rapidly segmenting marketplace means more opportunity for independents whose releases detail the richness of particular or "niche" musical forms: the blues of Black Top and Alligator, the hip-hop of Roc-a-Fella, the industrial dance meshes of Nettwerk and Radikal, the world folk of Green Linnet, the rock'n'roll of Tone Cool; the list goes on and on. All began out of a love for a certain style of music - a style the majors didn't want anything to do with initially.

. Accessible telecommunication and desktop technologies like cable, the personal computer, digital radio, full-featured phone services, e-mail and others are giving small companies the look, efficiencies and reach of larger companies.

. The ongoing failure of larger companies to provide what people want are making people look elsewhere to quench their musical thirst. Major record labels are too large and ponderous to be in a position to discover and nurture great music and talent. Independents world- wide have been, and will continue to be, the life blood of the music industry. As a result, most significant musical trends have their origins in independent companies.

. Consolidation of retail and distribution is allowing indies to penetrate traditional record retail like never before. By linking up with key national distributors independents can now potentially reach about 90% of the U.S. record-buying public! Online placements in stores like Amazon, extend that reach to the entire planet!

. Indie music is charting like never before. Beginning around 1992, people began noticing a substantial increase in the presence of indie albums on the Billboard Top 200 chart (the music industry's key barometer of music sales). By 1996 indie product began dominating the chart. While this trends ebbs and flows, it does indicate a large and growing appetite for independently-produced music. All in all, indie market share has grown from 9% in 1990 to about 25% today.

. New transmission technologies are leveling the playing field. Probably the greatest threat to the traditional music industry has arrived through computers. Digital transmission of music via power line and satellite is transforming the recording industry as we know it. On-line opportunities for independent labels are multiplying rapidly and leveling a playing field that was decidedly tilted in favor of larger companies.

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The above is an excerpt from "Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians" by Peter Spellman, http://www.mbsolutions.com Available in both print and .pdf formats.

"Are you serious about success or just daydreaming? This awesome book is the test. If you actually use all the practical advice in INDIE POWER, you'll have a long successful career in music. Otherwise, stick with your lottery fantasies." -- Derek Sivers, president, CD Baby
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Subscribe to the award-winning free ezine/webzine MUSIC MORSELS - the music industry's monthly publication featuring self-help for musicians and songwriters including interviews with national and unsigned recording artists, industry profiles, CD reviews and much more. Just send an email to MusMorsels@aol.com with the word "Subscribe" in the subject field.

MUSICIANS & LABELS: Send your presskits (must send complete presskit (photo, bio, clippings), not just a CD) to us for possible upcoming reviews or interviews in Music Morsels. We cover all genres. Mail to: Sandy Serge, Editor, Music Morsels, PO Box 672216, Marietta, GA 30006-0037 USA URL - http://www.serge.org/musicmorsels.htm Published since 1995 targeting musicians, songwriters and music industry professionals serving over 35,000 readers.
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FYI: I don't want to become some sort of crime watcher, and continually warn readers of this newsletter about questionable services in the music industry, but I was contacted this month by several people, and was asked to point out that there is a large amount of evidence stacked against a company called "Big Z Records"...a hard rock/metal label. Please be careful if approached by this company! You can read about the Big Z issues at: http://www.b2g3.com/boards/board.cgi?action=read&id=1044546672&user=Hansaor
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Premium placements (the first 2 ad spots) cost $300 per month (with no discount).

This newsletter goes out to over 110,000 music people each month (most are musicians and songwriters) and is growing rapidly!

Contact me at bigmeteor@rogers.com or (613) 596-4996.
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