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- June 2001 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$24.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!



HOME
Table of Contents


1. PRE-RAMBLE
2. INTRODUCTION
3. SITES WHERE YOU CAN GET YOUR MUSIC REVIEWED
4. RADIO SHOWS THAT WILL PLAY YOUR MUSIC
5. ONLINE SERVICES THAT WILL HELP SELL YOUR MUSIC
6. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS
7. SITES WHERE YOU CAN PROMOTE YOUR BAND FOR FREE
8. USING INTERNET RADIO TO MARKET YOUR MUSIC By Mark W. Curran
9. UNDERSTANDING "DRAW" by Diane Rapaport, Jerome Headlands Press
10. INTERVIEW OF THE MONTH by Keith "MuzikMan" Hannaleck






1. PRE-RAMBLE

I have sent you this newsletter because
a. you have BOUGHT a copy of The Indie Contact Bible
b. YOUR SITE IS LISTED in The Indie Contact Bible
c. you SIGNED UP to receive the newsletter
d. you are a member of The Indie Link Exchange
e. you are selling The Indie Contact Bible from your site

If you would like to read previous issues of the newsletter,
you can view them at http://www.indiecontactbible.com/newsletter

To unsubscribe, simply reply to this e-mail and write "remove"
in the SUBJECT field.

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2. INTRODUCTION

Here's what's in this month's newsletter.
Mark W. Curran is a recognized expert in online music marketing, and author of the book "Sell Your Music: How To Profitably Sell Your Music Online". Mark's article takes a look at how to use Internet Radio to your advantage.

Well known author Diane Rapaport also has a new book coming out, and she has kindly submitted a sneak preview of one of her chapters. In this month's article Diane helps us to understand the the importance of "Draw".

Instead of a CD review this month, The Muzikman has an exclusive interview with Cilene Bosch President/Founder of Women Of Music- Music Of Women.

As is the case every month, there are a sizable group of new contacts listed that can help you to gain exposure for your music. So dig in, and enjoy the June edition of The Indie Contact Newsletter!

David Wimble
Editor

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WE WOULD LIKE TO extended a special invitation to you to attend an exciting new music conference entitled, Tim Sweeney's Music Strategies Conference & Expo. The conference and expo will be held at the Riviera Hotel & Casino in Las Vegas, Nevada (located on the strip!)

As you know, Tim Sweeney is the music industry's leading expert and consultant in the fields of radio promotion, retail marketing, publicity, distribution, internet marketing, label and artist development. Over the last 19 years, he has personally developed the careers of more than 1,500 major label and independent artists, (including some of the most successful of all time) in virtually every genre of music. His International Best Selling books, including Tim Sweeney's Guide To Releasing Independent Records, are not only sold in 27 countries around the world, they are Best Sellers for stores like, Borders Books & Music, Tower Records and even Amazon.com. His overwhelming success in developing artists and the international appeal of his books, lead to a series of more than 100 free music business workshops around the country, that were attended by more than 20,000 artists, musicians, songwriters, managers, independent labels, entertainment attorneys, agents and even major label residents.

Starting July 15 through the 18th, Tim Sweeney will be presenting a very unique music conference. This conference will feature workshops on the first day that will specifically teach you, how to succeed first in your home market, home state and then regionally. Through our initial workshops, our goal is to actually show you how you can sell at least 10,000 CDs per market, with or without, the traditional media's attention and support. On the second day, our attention will focus on workshops that deal with effective internet marketing, web design, and which specific companies you need to interact with, to generate a whole new level of exposure and sales.

Check out the web site for a complete schedule and list of topics.
http://www.musicstrategies.com

A convention price every artist can afford, early sign up price is only $99, for the 4 day conference. Hotel rooms for attendees at $73 per night, including Saturday and Sunday nights!

There is a group rate available. Four or more people from the group get the $99 each rate. The deadline for the lowest price signup is Sunday, June 10. We are offering a Live Showcase Critique. They can bring their acoustic instruments and play for everyone at the conference.

Conference workshops and activities will end by 8 PM so everyday, your evenings will be free to enjoy the Las Vegas night life!

We would like you to review our conference web site at http://www.musicstrategies.com. You can register and reserve your room under the special price at the web site right now! Need help or have any questions? Call us at 765-651-9872.

The early registration price of $99 is only available for a limited time. Register now!
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Below are the contacts that were submitted to me in May. As is the case in The Indie Contact Bible, the contacts listed are sorted into five sections.

1. Publications that will review Independent Music
2. Radio stations/shows that will play Independent music
3. Online services that will help to sell your music
4. Sites where you can upload your band's MP3s or Videos
5. Free resources to help promote your band

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3. SITES WHERE YOU CAN GET YOUR MUSIC REVIEWED

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GothicVixen.Net
Jessica Ocasio jessica@gothicvixen.net
http://www.gothicvixen.net
An e-magazine aimed at gothic females that reviews gothic, industrial and metal releases.

DeadOnTheWeb.com
Scott info@deadontheweb.com
http://www.deadontheweb.com The only online zine that offers detailed show reviews featuring many full color professional photos
. Full audio interviews with local, indy and jaut plain ass kick'n bands
. The largest indy band photo archive found ont he net!
. Detailed cd reviews of bands from all over the world!
. Only the best contests!
All this and it's FREE!!!!!

ArmNStaci.com
Armand armnstaci@home.com
http://www.armnstaci.com
A weekly website that interviews independent bands/comic book artists/pro wrestlers and zine editors. 100% Underground!

Dance-Magazine.com
info@dance-magazine.com
http://www.dance-magazine.com
An online dance-magazine dedicated to electronic dance music all over the world. We provide information about parties, clubbing, dj's and all other party/dance music related facts. Plus we're a dj bookings agency.

Witch Baby
Michelle Baker witchbaby0@graffiti.net
http://www.geocities.com/witchbaby0
I like to review electronic, goth, industrial, metal, rock, alternative, and other kinds of music, especially (but not exclusively!) by female musicians.

blah3.com
comments@blah3.com
http://www.blah3.com
If your band has released a CD or cassette and you need press, we can help you out! Blah3.com is always looking for new music to review, and we'll take every submission into consideration for a feature review. Major and independent labels are encouraged to submit releases for review as well. We'll consider all materials sent, and we'll notify you by e-mail when your review is going to be published.

Signum
Tiffany Lee Brown magdalen@magdalen.com
http://www.signumpress.com
Signum produces a monthly webzine and a printed anthology covering culture, media, music, arts, communication, and the mind. We're especially into independently-produced stuff and the idea that you don't have to stay in lock-step with the megaconglomerate panglobal corporate mentality to participate in yr cultural world. Indie, post-rock, odd/experimental, vocal, and various grrrl/women-created music especially encouraged for review. CDs only; no demos please, but quality full-length self-releases are accepted. Include all relevant packaging when possible (art, jewel box, etc.), along with bio & press. Hang on to your pennies & don't send spendy photographs or slick presentation folders.

Gutted
http://gutted.hypermart.net
Featuring album/single reviews, live reviews, and interviews with upcoming and established. Unlike other sites, Gutted doesn't just focus on one genre. Reviews range from alt-dance to alt-pop to alt-rock to hip hop. There is one guarantee - buy something Gutted recommends, and you won't be disappointed.

Expository Magazine
Tina Coggins Expository@herspace.com
http://www.tcdesign.net/Expository
Expository Magazine is a collection of writings, art, Media Reviews and humor centered on the feminist experience. EM is interested in connecting with female, feminist musicians with the goal of highlighting one artist per issue. Please email me with your details, but be willing to provide a CD (and upon acceptance, one MP3 of your work for download by our readers, and a bio), for evaluation and be willing to have it reviewed, if you are chosen.

Throat Culture
info@throatculture.net
http://www.throatculture.net
A quarterly print magazine with national and international distribution. The web zine contains all the content of the print issue in an easy to navigate internet context. In addition, all previous issues, interviews, reviews, and articles are available through the online archive.

Genuine Magazine
Melissa Morera genuinemag@genuinemag.com
http://www.genuinemag.com
We are a magazine that targets teen to 30 something women with independent minds and strong wills -- 21st century women. We publish music reviews that interest these types of women. We will do music reviews of virtually any type of female musician except the Britney Spears, prefab type. Females our staff consider real musicians, ie, play their own instruments, write their own songs, etc.

Punk Magazine
Editor@punkmagazine.com
http://www.punkmagazine.com
Send all snail mail, promo material, CDs, advertising art, "Letters to PUNK," mash notes and other hard copy to: PUNK Magazine, PMB #675, 200 East 10th Street, New York, NY 10003

Southwest Blues
swblues@aol.com
http://www.southwestblues.com
A monthly magazine focusing on Blues artists of the southwest. We feature and spot light many recording artists signed with major labels and also some artists that deserve the recognition after years of paying their dues.

Sparechange Magazine
Lady K kattigirl@hotmail.com
http://www.sparechangemagazine.com
All of the reviews on our website are reviewed by our own staff. We review anything and everything we receive from artists, labels, distribution companies, etc. We are always excited to receive new material.

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ARE YOU AN UNSIGNED ACT, SONGWRITER OR PRODUCER?? Looking for a Record, Publishing, Management and Licensing deal worldwide, especially in the UK and USA? Each month the BANDIT A&R NEWSLETTER publishes features on Labels, Publishers, Management etc looking to sign acts, songs or masters.
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4. RADIO SHOWS THAT WILL PLAY YOUR MUSIC


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Voyage Beyond Radio
Michael Anthony m@michaelanthonyshow.com
http://www.voyagebeyond.net

The Mother
theemother@aol.com
http://gladstone.uoregon.edu/~kwva/themother.html
http://gladstone.uoregon.edu/~kwva
I play acid rock and glitter rock once in awhile, but mostly punk. I'm not very fond of the fast technical really melodic kind of punk that got really popular in the 90's. So I let other DJ's cover that end mostly. I'm very fond of the '77 style and the basic birth of punk. I like low fidelity but I love wild guitar like you can hear in heavy metal or crossover bands from the 80's like Dr. Know. I mostly play vinyl. SUBMISSION POLICY: email me and we'll discuss it. If I can't help you, I'll pass the info to someone who can. You can send stuff to THE MOTHER c/o KWVA 88.1fm, P.O. BOX 2157 Eugene, OR 97403

Independent's Day
KCFV, Florissant Valley College
Todd mufflerman25@hotmail.com
http://www.stlcc.cc.mo.us/fv/kcfv
We feature, as you may guess, all indie-label and underground rock-n-roll. This includes, but is not limited to punk and hardcore. Our station is KCFV 89.5 in St. Louis. The address is 3400 Pershall Rd. St. Louis, MO 63135.

Rollin & Tumblin
KFAI, Minneapolis
Jacquie Maddix diamondblue@uswest.net
http://www.kfai.org
Jacquie's program focuses on the female perspective in blues and jazz. Jacquie says "For me, music is a personal thing...a "feeling" thing. If it doesn't move me, it doesn't make it to the show." For your room with a view of the blues, tune in to KFAI Radio Tuesdays at 3pm CST and listen to the only African-American woman on the Minnesota airwaves during afternoon drive time.

Radio Indie Pop
Rob Sacher lunalounge@earthlink.net
http://www.LunaSeaRecords.com
We specialize in playing indie melodic alternative pop music.

ThirdRoad Radio
williamb@thirdroad.com
http://www.thirdroad.com/ThirdRoadRadio
Welcome to ThirdRoad Radio! Playing Indie music, only Indie Music, 24 hours a day, 7 days a week. Support The Indie Revolution!!!

Planet Light Force
jmichael@ksbj.org
http://www.planetlightforce.com
We play several indie bands and plan on having an "indie corner" on planetlightforce.com this year showcasing local unsigned artists.

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Voting in the GuitarGirls.com Songwriting Contest finals is currently underway and all are invited to cast a vote for their favorite artist to win a $3,000 prize package of recording time and an electric guitar. Five randomly chosen voters will receive a GuitarGirls compilation CD which includes some of the contestants plus an exclusive bonus track written & performed by GuitarGirls.com founder Lynn Carey Saylor that features superstar guitarist Brian May of Queen on guitar and backing vocals. Hear the finalists and get a link to the voting page at http://www.mp3.com/guitargirls. GuitarGirls.com continues to promote female artists beyond the contest through their "Featured Artist of the Week" page and corresponding mp3.com Featured Artists Radio Station. See the site for details if you are a female singer/songwriter/guitarist who is interested in being showcased.
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5. ONLINE SERVICES THAT WILL HELP SELL YOUR MUSIC

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GEMM
seller@gemm.com
http://www.gemm.com
Selling music online since 1994. We're proud of the fact that we get calls and letters every day from people who say they looked for months and even years for a hard-to-find record or CD before they found it at GEMM.

Geekcore Records
Phill and Aasha geekcorerecords@hotmail.com
http://www.geekcorerecords.cjb.net
We are a 100% D.I.Y. record label. we are all so a mailorder and every thing we sell or make is cheap! email us or go to our web page.

Guitar Army Promotions
Brent Campbell brentcampbell2135@yahoo.com
http://www.guitar-army-promotions.com
I use this web site as a promotion tool for unsigned artist that I represent and promote thru this NMA at mp3.com.

Plan Z Media
Andres Tapia-Urzua info@planznow.com
http://www.planznow.com
An independent label dedicated to the production and distribution of music and cinema. Our goal is to bring exposure and sensitive professional expertise to the realization of projects made by producers, artists, and individuals working with video, sound and multimedia.

Northrup-Myers Literary & Entertainment Agency, Inc.
Marcy Northrup or Sissy Myers AntiquarianMHN@aol.com
http://NorthrupMyers.homestead.com
We offer representation & promotion to celebrities, entertainers, high-profile individuals & nonfiction authors worldwide. We are a full service agency. It is our job to advise & counsel our clients on the development & advancement of their professional careers & interests.

Krush Entertainment
Tony Thompson athompson4@earthlink.net
http://krush.musicdot.com
We are providing artist with a oppertunity to perform in asia. we speciallize in dance venue, all contracts will enclude accomodation food roundtrip air fare

Music Invest
Rick Nelson musicinvest@esmartmusic.com
http://musicinvest.esmartmusic.com
A site where artists can Promote themselves to Investors, Publishers, Record Companies.

Realia Music Inc.
Helen Siwak admin@realiamusic.com
http://www.realiamusic.com
Non-exclusive indie music licensing agency for visual projects. Accepting all genres of music on mastered cd.

Player's Server.Com
usa@players-server.com
http://www.players-server.com
Providing music distribution service of independent artists, unsigned bands, and any other artists online, using anti-copy protection(WMA/ASF) and secure payment mechanisms.

Know Substitutes
Scott knowsubs@aol.com
http://www.knowsubstitutes.com
Not for profit musician referral service and bookings, management and promotions for bands.

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Duckmusic.com and OnStage Magazine launch Onstagetrivia.com where musicians can win over $13,000 in prizes.

Musicians can test their knowledge of the music business and win prizes at Onstagetrivia.com. Each month new questions will be created from the current issue of Onstage magazine. From Green Day to Smash Mouth, Counting Crows to Clint Black.

Onstage magazine is where artists grab the mic and sound off about making music and livin' the life. Over $13,000 in prizes will be given away. The grand prize winner will have their next CD or CD single enhanced by DuckMusic.com.

http://www.onstagetrivia.com

Onstage magazine is availableat news stands for $3.95, or for subscription online at http://www.onstagemag.com. The Onstagetrivia.com sweepstakes will run from May 1st to September 30th. The grand prizewinner will be announced October 1st. Potential sponsors can contact Onstage sales associate Keith Murray at kmurray@intertec.com.

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6. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS


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stationMP3.com
Eric Fribush eric@stationMP3.com
http://www.stationMP3.com
Resource for artists to upload their music and choose over 15 sites they would like to have their music on. Also offered is centralized reporting so you can check your statistics on various spots through one central location. Save time and get your music promoted with stationMP3.com.

From the Eldest to the Newest Reggae music
Thyb thibault.hyafil@voila.fr
http://perso.club-internet.fr/hyafil
This site will help you to discover reggae artists.

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THE INDIE LINK EXCHANGE
http://www.indielinkexchange.com/ile
The ILE is a list of music sites that wish to exchange links with other music related sites. With over 400 current listings, it's a great way to get some immediate and free exposure Everyone involved with the music business is welcome to place a listing. It's a simple one-to-one exchange of text links or banners. Visit today!
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7. SITES WHERE YOU CAN PROMOTE YOUR BAND FOR FREE

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Pump Audio
Ari artistrelations@pumpaudio.com
http://www.pumpaudio.com
We license your music to paying customers in TV, Film and Advertising. There is no fee. You maintain ownership. Clients include MTV, Paramount, Sony, Tom Green, Sports Illustrated and more...

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"HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET" by David Neuve, shows you powerful Internet marketing techniques to help sell your music merchandise online!

Buy it today at BEST MUSIC BOOKS
http://www.bestmusicbooks.com
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8. USING INTERNET RADIO TO MARKET YOUR MUSIC By Mark W. Curran ? 2001

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One of the biggest growth areas for online music, internet radio stations are proliferating by the hundreds. These are basically online areas where people can go to listen to independent music programming that is not controlled by advertisers and commercial interests.

IR can take on many formats and forms, but essentially any station that plays indie music is a good target for your marketing efforts. Some stations play only certain types of music, so make sure your music is the right fit before e-mailing them or submitting material.

Many online radio stations have an online method set up for you to submit your material, but some do not. You should make an attempt to always make your initial contact through e-mail, if possible.

By contacting the radio station via e-mail, you are looking to establish a contact there for your contact list. Your first contact method should be a brief letter of introduction, with links to your website for the radio contact to view your online press kit, as well as the listen to a few of your songs.

You should send a follow up 1-2 weeks later, thanking them for taking the time to review your materials, and if they would be open to having you add them to your contact database and mailing list.

By keeping careful notes in your database, you will be able to build a very effective marketing list of online radio stations to market your material to.

Online Radio Station Marketing Methods

Let the station owner know you want to take an active part in promoting your music online, and that you would be willing to offer him content, (your music) in exchange for promotional consideration. Direct him to your online EPK to make a further positive impression.

Offer to do live or taped interviews, live audio/video performances, call-in periods, contests, giveaways, even host a segement of the show in the genre of your own music. You might even be able to get he station owner to trade you some banner advertising space for your efforts.

Even if you don't get the banner space, by going on a program that has high visibility, you will be getting free exposure, and that is the key to using online media for promotion.

Make sure you make it clear to the listeners that your music is for sale, and where they can get it.

Online radio is an excellent way to build a following. It is also a great place to send your ad specialties, like T-shirts, mouse pads, screen savers, and a promo copy of your CD. Getting your name in front of the site owner and keeping it there - that is your primary objective.

Rating the online stations in order of their importance means getting statistics on how many hits they are getting from listeners.

This is not always simple to do, and in some cases, unless they have hit counters and published statistics, you may have to rely on popularity lists.

My favorite internet popularity charts are found at:

http://www.100hot.com

Here you can check to find out what the most popular websites are on any given subject.

You can find the top rated music sites, many of them portals:

http://www.100hot.com/directory/arts/music.html

They do not, as of this date, have a top list for online radio stations rated in order of their popularity.

One of the best sources for online radio stations can be found at:

http://wmbr.mit.edu/stations/list.html

This list includes brick and mortar radio stations that have websites, as well as streaming radio stations, so it takes a bit of research to find only the stations that feature online radio, however, it is not a bad idea to contact brick and mortar radio stations.

Many of these stations are open to receiving indie music, particularly college radio, so do not discount them in your promotions. The fact you can reach them online qualifies them for your contact list, as long as they feature your genre of music, and are open to receiving materials about new artists online.

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Mark W. Curran is a recognized expert in online music marketing, and author of the book "Sell Your Music: How To Profitably Sell Your Music Online" He has authored many articles on the subject, and currently runs a music marketing consulting company in Los Angeles. http://www.nmdbooks.com/author.html
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Indie-Music.com - Where Serious Musicians Surf

One of the original musician resource websites, Indie-Music.com offers thousands of contacts - venues, studios, media, radio, labels, and more. Plus, an extensive archive of how-to's for the music business, and up-to-date commentary on the industry. The Indie News newsletter provides a free tip sheet with listings for radio airplay, record label submissions, gig opportunities, and more. https://www.bookingagentsdirectory.com
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9. UNDERSTANDING "DRAW" by Diane Rapaport, Jerome Headlands Press ? 2001

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Understanding Draw

In old Western movies, "draw" meant pull out your six shooter. But in the music business, the word "draw" has a different meaning. For presenters of music-club owners, concert promoters, etc.-a band's "draw" defines how many people will come to an event on a particular day at a particular time and for a particular price. There have been many occasions when a band that is popular in New York will draw 2500 people to a concert. But in San Francisco, it cannot bring 100 people to a small club. It has no "draw." Some concert halls will fill up for a particular band when ticket prices are $15, but not $25. How do presenters figure out a band's draw? They will do market research. First they will look at a band's performing history (available from a band's bio, current tour dates, etc. and try to ascertain how many people may have attended their shows). They may talk with other club owners and concert promoters. They will try and correlate the number of people that have come to their performances and the variables that may have affected those numbers. Variables that provide information about draw are the size of the band's mailing list; the effort the presenter put into drawing people to the gigs; the recognition of the band's name (branding); popularity of the band's CD (if they have one); word-of-mouth notice; airplay and reviews; competing bands; competing leisure activities (movies, sports, festivals, day events), etc. The results of that research will tell them what to pay a band, what to charge customers, what date to book, how large an auditorium to hire, and so on. Bands that understand the needs of these businesses will work hard to tell them what they think their draw is, pulling on history, reviews, airplay, etc.

Building Draw

Bands who don't have a draw need to build it by playing as much as possible in the community in which they live, thereby building a local following. Here are some solutions-some standard, some creative-that help bands build draw. They can be packaged on a night with bands that do draw and who attract audiences that would be sympathetic to their music. Either they ask the club owner to help them find a band to share the stage with. Or they approach the managers of other bands and persuade them to let them open their shows. Club owners usually prefer having a strong package presented to then than trying to figure out compatible shows. Opening acts usually earn less than the expenses it takes to do the gig, as little as 10% to 20% of what is charged at the door or paid to the headline band. Doing break-even or low paying gigs is better than spending the same time in the rehearsal room. Opening for other bands is cheap education in working audiences, developing showmanship and professionalism and building draw. Once bands have played three of four times to enthusiastic audiences as a result of being packaged with draw bands, they persuade the club to let them play on your own on an off night (such as a Monday night), and, should the owner agree, the band will work extra hard at getting people into the club. If nothing else, they load the club with friends and family to ensure a full enthusiastic audience. The club owner will be impressed with the bar business he/she does that night, the band's efforts to make a good audience, and the general feeling of excitement in the room. Bands most always supplement the club's promotional efforts and use the gig to spread their name around. At the very least they provide club owners with additional promotional materials to send out or put up a week before the gig (Promotional materials will be discussed in Chapter 8: Promotion.) They put up flyers in key places in their community. They are diligent in collecting names for their mailing list and using it to let friends, fans, followers and hangers on know where and when they are playing. They invite reviewers to help familiarize them with their name. Club owners are always impressed with this kind of cooperation, but most importantly, spreading the band's name around helps build draw.

Here are some imaginative ways bands have helped get people into a club so they and the club owner can make money. * Band A persuaded the club owner to underwrite a two-for-one beer tickets for the night they were scheduled to perform. It was a good advertising gimmick: tickets were handed out generously two nights prior to the gig to help attract people to the club.

* Band B attracted a lot of publicity by playing for the late lines at the Department of Motor Vehicles.

* Band C is popular in one town, but has few fans in a nearby city. They contact a band in that city that performs on a regular basis and asks if they can do the first warm-up (opening) set. They offer to do the same for them in their town. As an added incentive, they offer to share their mailing lists. The mutual interests of both bands are served; and so are the needs of the club owner who may book the new band sometime in the future. Building draw is more than just promoting the gig and showing up. The band has to put on a good professional show for its audience. They start on time; they don't take a long time tuning, adjusting, talking among themselves and forgetting they are being watched by an audience that comes ready to be entertained. They pace their sets well. They handle transitions between songs easily, without too much lost time. They speak clearly into the mike, say what they have to say briefly, and then get going. They relate in a friendly way to the audience. They make themselves interesting to watch as well as to listen to. If they have a "beef" with a band member, they wait until they are off-stage.

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Diane Rapaport is the author of How to Make and Sell Your Own Recording. Her company, Jerome Headlands Press, designs and produces The Musician's Business and Legal Guide (new edition Fall 2001); and The Acoustic Musician's Guide to Sound Reinforcement and Live Recording by Mike Sokol. The books are published by Prentice Hall (Pearson Education). jhpress@sedona.net
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"If you?re looking for a book that gives specifics on craft, reality checks on the music business and profuse, real-life-examples of what a song is and how to write one that flows from your mind and speaks from your heart, BECOMING REMARKABLE is your ticket to ride. " American Songwriter Magazine

Harriet Schock is a multi-platinum songwriter/recording artist whose songs have been recorded my numerous artists, nominated for a Grammy and used in films. Her fourth and fifth cds, American Romance and Rosebud, have recently been nationally released, as well as her book, BECOMING REMARKABLE. As well as performing worldwide, she speaks, teaches and consults in person and via the internet. For further information about her book, cds, concerts or consultation, go to http://harrietschock.com or call (323) 934-5691.
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10. INTERVIEW OF THE MONTH by Keith "MuzikMan" Hannaleck

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This month Keith interviews Cilene Bosch, President/Founder of Women Of Music-Music Of Women www.womenofmusicmusicofwomen.com

MuzikMan: What was your inspiration to start WMMW? What is your main objective?

Cilene: Women need to support each other if they/we are to succeed in a male dominated industry? Support each other during the creative journey. WMMW wants to promote awareness of the important contribution that women have made to music history regardless of the format. We hope to become a support group to advocate for women's recognition and continue to create opportunities to promote the presence of women in the community.

MuzikMan: What can you see happening for artists that sign up for membership at your site?

Cilene: They gain the support of an internationally recognized organization that has global affiliates. They are offered the opportunity to come together and network with other professionals in the music industry, make new contacts, and awaken new possibilities for project collaborations.

MuzikMan: I feel that women don't get the same treatment in music circles as men, your thoughts?

Cilene: It is interesting that you should say that. As I stated before, women are struggling in a male dominated industry. They have to work harder to achieve and are not respected nor truly recognized for their accomplishments. If you take a look at record sales for the past two years, it is women who have lead the top sales?. Yet, who is it that really gets the media attention?

MuzikMan: Do think artists market themselves properly on the Internet? I think many artists need an outlet like WMMW to market their product and meet other like artists with the same goals and inspirations to learn from each other. Do you agree?

Cilene: Artists, [be it male or female] are not marketing or business savvy. They are creative, talented inspired and knowledgeable about their craft, but don't really have a clue what it takes to promote their careers properly. Their sole desire is to perform. If they are on a stage performing, that to them is achievement/success. And it uncertain terms it is. But they are limiting themselves to a very small audience. With the Internet they have the opportunity to reach larger audiences in a greater circumference. They can have an international audience!!! They can accomplish with the Internet, what the majors accomplishes with conventional methods. The have the opportunity to distribute their music all around the globe, and reach listeners everywhere. Napster has created a music share nightmare for the majors, while it can become a gold mine for the indie. What a wonderful opportunity to get music heard. WMMW is trying to create that opportunity for global awareness by creating diverse opportunities for the artist, opening "doors" for them as an organization that could take longer to open as an individual. We all share a common passion?. A love for Music!!!

My philosophy is that no one person can do it alone. By supporting each other we can all succeed. WMMW offers them an opportunity to market their music through an industry-supported package, to work with other professionals in the business that can help then to achieve success. We offer them publicity; distribution, merchandising, record sales, radio play, and we are also currently working on organizing a tour. It's all the things the majors do, but we support the indie.

MuzikMan: I feel Indie music is as strong as ever and it continues to gain on the majors market with each passing year. What do you feel are the contributing factors in this paradigm shift going on in the music industry?

Cilene: Indie music affords the artist creative control. It's the "meat and potatoes" with no preservatives added of music. Not a lot of bells and whistles, just what you see is what you get sincerity. Artist to audience, it's about the music and nothing else. The majors have gotten away from what it's about?music! They have gone for quantity rather than quality. Signing too many new artists each year, and not dedicating sufficient resources in promoting them. It's become a crapshoot; they just throw it all out there and see what makes it. They sell image and not talent.

MuzikMan: What are your thoughts on music today as opposed to what was coming out in the sixties and seventies? You hear a lot of artists say that 99% percent of what is being released today is crap, do you concur?

Cilene: It depends on what genre of music you are referring to. Country has taken a completely new direction. It has crossed over without really changing formats. Many songs today, regardless of the genre, are remakes of the hits of the sixties and seventies. So there is nothing new being offered, just old songs in a new format.

MuzikMan: When Cilene isn't busy with WMMW, what does she do to relax and unwind? What are some of your favorite records to listen to?

Cilene: Cilene does not know the definition of relax and unwind. My friends all refer to me as the octopus. Being involved in various things at once. My interests are as diverse as is my taste in music is eclectic. I listen to everything from classical to country. I do favor New Age, and some of my favorite stuff is independent releases such as Palomino Duck, a group out of GA., or Callyn York, a fabulous Pianist from CA., and Rick Karas an artist right here in Nashville I worked with a few years back. That's not to say I don't listen to mainstream as well.

MuzikMan: Where do you see the WMMW site five years from now? Are there any plans to market artists through the conventional methods such as magazines etc? Have you given any thought to creating a WMMW magazine in traditional print to distribute throughout brick and mortar outlets?

Cilene: WMMW is about to celebrate its one-year anniversary in June. I am very proud of what we have accomplished thus far. In have done so much in so little time. More than I really thought possible. We have chapters in various US cities, and affiliations with International organizations. We are always striving to create new opportunities for our members, and ways that they can receive recognition and promote themselves. On the grander scale? Five years seems like such a long time and my position is that how people listen to music is changing! How people purchase music is changing! And, understandably, how people promote and market music and the artists that create music is changing. And change offers opportunity, as long as you have vision. WMMW will continue to strive for new ways to support and promote the indie female artist. We will use what ever methods it takes?be it conventional or new media.

MuzikMan: What is an artist expected to do when following through on your marketing plan to represent them?

Cilene: Honesty, diligence, preparation, follow-through, persistence and determination with a sense for realism. Always be flexible, and above all?. keep a positive attitude. And of course a little luck wouldn't hurt.

MuzikMan: What would you like to say to all the women artists that are struggling and looking for a way to make their work known?

Clene: Don't give up! And never never stop believing in yourself!!!! Success lies within the reach of those that are willing to reach beyond themselves, and have the courage to go the distance and overcome obstacles. Remember that success is a journey and not a destination, which is measured not by your position in life, but rather by the obstacles you have overcome to reach your current place.

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Keith "MuzikMan" Hannaleck muzikman@bcn.net is an independent music reviewer. Keith writes reviews for "Women Of Music-Music Of Women" as well as several other sites on the Internet.

Reviews, interviews, and articles can be viewed at these sites:
www.musicdish.com
www.themusic.com
www.theglobalmuse.com
www.2upbeatmag.com
www.lancerecords.com
www.thefritz.com
http://Indie-Music.com
www.buzzemporium.com
www.simplymusicians.com
http://www.womenofmusicmusicofwomen.com
http://www.indiecontactbible.com
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