Every Month I Send Out a Newsletter With 43 New Listings of Places Where You Can Get Music Reviews, Interviews, Radio Airplay etc.

You Can Also Win a Sennheiser Microphone or a Pair of Sennheiser Headphones in Our Monthly Draw!

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- July 2003 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$24.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!

Table of Contents

1. Introduction
2. Sites Where You Can Get Your Music Reviewed
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources
7. You Don't Need No Stinkin' Labels (PART III) by Bernard Baur, Music Connection Magazine
8. Clarifying Your Musical Mission Statement by John Stiernberg

Get the exposure you need to succeed. The BoomBox Revolution will be broadcast worldwide in 96 bit stereo. BoomBox Radio promotions include press releases to the music industry, your fans, and our listeners.

Select the "Best of your Best" to be played in rotation with the best bands in the world. Listeners will hear your Band Name and Track Title with each play. We guarantee you six plays every day.

So join the BoomBox Radio Revolution today and get 180 plays a month. That is less than .70 cents a play for your one hundred twenty five dollar investment. Call 1-877-311-9474 and speak with a MUSIC DIRECTOR or sign up at
New at CafePress.com!
Sell your music online for free with our new CD on-demand service!

Now artists can sell retail quality CDs and merchandise with no out-of-pocket expense! Open a free CafePress.com account, upload your MP3s, design your packaging & set your price, CafePress.com takes care of everything else!

CafePress.com manufactures & ships your CDs when they are ordered. CafePress.com handles all payment processing and customer service so you don't have to!

Visit us at: http://www.cafepress.com to learn more!
RECORDING MUSICIANS: Millennium Studios is excited to announce our new product "TrackSheet" for both the MAC and PC platforms.

Ever go back to a recording to fix a mix and not remember what settings you had on your effects processors? Need to remember what instruments are on what tracks? Trying to remember what that great keyboard sound you used? TrackSheet is an all-in-one tool to keep everything you need to know about a project in one place. You can go back anytime and set your gear back to the original settings. No more pages and pages of handwritten notes and pictures! TrackSheet will do it all for you for under $30.00!

Visit our site at http://www.tracksheet.biz/ib for more information and to join our pre-release list. We will be offering a $10 discount to everyone on the list when we release on August 1st, 2003!

TrackSheet - You're Virtual Studio Assistant - http://www.tracksheet.biz/ib


This month's winner of the Sennheiser E835 microphone (visit http://www.sennheiserusa.com )
- Charlie Greer, Spokane, WA

This month's winner of a pair of Sennheiser HD280Pro headphones (visit http://www.sennheiserusa.com )
- Penny Guyon, Los Angeles, CA

This month's winners of 1 year subscriptions to OnStage Magazine (visit http://www.onstagemag.com )
- Rick Simolari, Sarasota, FL

The winner of the CD Trophy Clock (for more information visit http://www.cdstands.com/index.shtml?icn ) is:
- Michael Taylor, Belfast, Ireland

The winners of the Galaris Musician's Directory (for more information visit http://www.galaris.com/GMD.html?icb ) are:
- Derek Parrott, Langley WA 98260
- Frank Fallon, New York, NY

The winner of the Sumadek (for more information visit http://www.sumadek.com/indiebible.html ) is:
- Rick Simolari, Sarasota, FL

The winner of the Musician's ToolKit CD (for more information visit https://www.bookingagentsdirectory.com ) is:
- Chris Asta, Millbury, MA

The winner of "How To Successfully Promote Your Music on the Internet" e-book by David Nevue (for more information on this book, visit http://www.promoteyourmusic.com )
- Vic Cionetti


"How to Build a Music Web Site That Sells" is a step-by-step guide to the best-kept secrets of selling more CDs on the Internet you ever thought was possible.

"This is the most on-the-money best laid-out easy and entertaining incredibly informative absolutely accurate and insightful book I have ever seen on the subject of promoting your music online." - Derek Sivers, President, CDBaby and Hostbaby

Start selling 1000s of CDs on the Web: http://www.musicpromotiontips.com

The Indie Bible is a directory created specifically for "Recording Artists". It lists over 8000 services that will help you to gain valuable exposure for your music.

"All the artists I work with personally are required to have a copy." - Tim Sweeney, TSAMusic.com

Purchase it online today! http://www.indiebible2003.com

(Also available in most popular book and music stores including Borders, Barnes & Noble, Sam Ash, The Guitar Center and Virgin Records stores. In Canada at Long & McQuade).


Welcome to the July Edition of The Indie Contact Newsletter.

This month, Bernard Baur, the Review Editor & Feature Writer for Music Connection Magazine presents Part III of his article on how to succeed as a recording artist without the support of a major label.

In our second article, music business consultant John Stiernberg returns with another essential tool to help ensure your success. John demonstrates why it is so important to "clarify your musical mission". We have been told over and over again by the wisest of sages in the music business, that to succeed as an artist in today's world, you must treat you and your talents as a business. John details why this is crucial if there is to be any success.

As is the case every month, there is a large group of new contacts listed that can help you to gain more exposure for your music. So dig in, and enjoy the July issue of The Indie Contact Newsletter!

David Wimble
The Indie Contact Newsletter


Below are the contacts that were submitted to me in June. The contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Services that will help you to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Helpful resources and promotional sites for recording artists




Norman Famous Rants and Reviews
Norman Famous normanfamous@elvis.com
Norman Famous is an indpendent music critic, writer, producer and musician. He's also a gadfly, raconteur and keen observer of the human condition. In his continuing efforts to expose the world to good music by deserving musicians, he offers online reviews of independent cd releases along with his customary barbed witticisms and wry social comment.

Unsigned The Magazine
An online Hip Hop magazine designed to give unsigned artists and labels the maximum exposure and support they endeavor.

Evolving Artist
Derek Tremblay derek.tremblay@evolvingartist.com
Features state-of-the-art streaming facilities geared to the success and exposure of musician's worldwide. Artist search capabilities give users the ability to meet and network with each other. Recording artists from independent to major recording labels are interviewed and posted regularly. CD reviews are done regularly of any received compilations.

South Jersey Underground.com
Bob Headley sjunderground@aol.com
This site is the source for finding out what's going on in and around the South Jersey Hardcore,Punk and Metal scene.I do links, show listings,show/cd reviews,show booking and i take pictures at shows.I generate alot of hits and I also do referrals for bands looking to play or clubs looking for bands.This site is very well known in South Jersey.

Country Western Corner
Ed and Barbara King Ekingehk@cs.com
The Premier Entertainment Monthly Magazine, Reaching Out to All Our Friends Of Country Music. Any artist or songwriter may send their press package to us and they will have a review for sure (as space allows) and also a possible article in a future issue of the magazine. We cater to Country and Gospel music, but will also accept R&B, Jazz, Pop and Cajun.

H?ctor Noble Fern?ndez shedivine@hotmail.com
Dedicated to music. We accept absolutely any type of music. SHE DIVINE especially looks for musicians inspired by DEATH, BEAUTY and HEDONISM (no matter the genre). Within the pages of SHE DIVINE I pretend to make better known any musical release, band or artist; without any type of prejudice concerning the musical style. It is my little contribution to my passion: the music.

Trent girl@scrawnykids.com
An independent webzine that is published once a month. The 'zine features all kinds of music including reviews, columns, interviews, photos, news, ect. Check us out!

The Creative Line Great Songs Chart and Reviews
Glenn TheArtistsLine@cs.com
A grassroots arts and music oriented magazine in the Southern California area that is geared to songwriters, fine artists, poets, musicians, actors, writers, etc. as well as general art and music lovers. Send your CDs for review to The Creative Line, PO Box 8323, La Crescenta, CA 91224, USA.

is the nation's LEADING independent CD manufacturer!

Our packages include
- a free UPC barcode
- world-wide distribution through CD Baby
- a free song review by TAXI
- 300 11"x17" posters for only $99

Learn more at http://www.discmakers.com/hl

Also visit this site to get a FREE "Musician's Guide to the Web" http://www.discmakers.com/imbible
If your CD isn't for sale in CD Baby, you're losing sales! ALL CD SALES FROM mp3.com, garageband.com, iuma.com go through CD Baby. CD Baby has been featured in the NY Times, MSNBC, Wired, CNET and more. 10,000 CUSTOMERS A DAY go through cdbaby.com looking for CDs like yours. Such a popular online store, you HAVE to make sure your CD is there. They pay $20,000 a week to musicians like you (over $1 million so far!) ALL YOU HAVE TO DO TO START SELLING is go to http://www.cdbaby.net Takes 5 minutes. Send them a box of CDs. They'll sell them and pay you. Real cool people. Total first-class treatment. Great CD distribution.




World Fusion Internet Radio
World Fusion Radio plays an eclectic mix or world-influenced music from ambient to industrial. The station streams 24/7 with a different show every day of the week. We accept submission for airplay and review, but please be aware of the specific genre we cater too - world-influenced music.

Independent Country Universe
Mark Bee markbee@greenmountainmusic.com
Syndicated show from Boulton Beach Studios playing independent and small label artists. Artists are also promoted on web site and there is a special 'backpage' site at artist.greenmountainmusic.com JUST for artists.

TE! Radio
A rhythm oriented station featuring original music by TE! Artists and other Indie Artists as well as your Dance, Pop, R-n-B, Hip-Hop and rhythm oriented Rock favorites. We feature upcoming DJ's in our MixTape show; indie artists in our new music showcase; and much much more. We are always looking to expose new music. Please contact us or visit our website for more information.

Radio X Chicago
Charles Leet charles@livexradio.com
Independent and Alternative Internet Radio. Playing the classics to the cutting edge of Modern Rock.

Rob Vining robv@radioaid.com
A streaming radio for unsigned and independent artists. RadioAid is an original, user-friendly streaming radio that allows listeners to discover new artists. RadioAid's playlists are created from a worldwide network of talented artists. The RadioAid concept originated from the realization that many unknown and/or unsigned independent artists create quality music. These artists push aside the generic sounds and production methods that consistently flood the popular music scene worldwide.

Kenny Love, Producer kenlove@txucom.net
The station where you neither have the time nor inclination to become bored, as a result of our diversified format of Gospel music. We are interested in receiving Blues, Gospel, Jazz, Hip Hop & RnB music.KTCJ 105.9 FM (Magic 106), 329 N. Converse Centerville, TX 75833

Alchemical Radio
Terri~B and The Reverend Rabbit info@archhouse9.fsnet.co.uk
Transmitted telepathically via Aural Innovations to all like minded individuals who feel that they have been steeped in too much aural bullshit for far too long. "Alchemical Radio" seeks to break through the mainstream blocking frequencies of the prison warders of planet Earth, in order to transmit truly innovative music and lyrics into the ear canals of Earthlings.

WKRP Internet Radio - Warrensburg, IL
WKRP now sells what it plays. A new concept with Internet marketing. People listen to your song, and if they like what they hear, they can buy your CD right then and there! Set-up is $25.00 US per CD.

Get started selling your CDs at IndieGate.com for only $20.00

Have you wanted to get involved with the online indie pioneers at the InterMixx IndieGate, but those pesky $$$ were holding you back? Well, not any more! Sell your indie CD through the InterMixx IndieGate and get started right now for an all-time low set-up fee of only $20.00. It's never been this affordable to get involved with InterMixx, so let the company that's been helping the indie market grow for over 15 years help YOUR market to grow as well! Selling through the IndieGate couldn't be simpler and we only keep 20% of each sale. Plus, we heavily advertise the store through the pages of our independent music magazine which has had a loyal readership for over 14 years, and is distributed to thousands of locations in print form, and online as a PDF publication. We also give one FREE gift to your customers for each CD they buy!!! These are just a couple of the powerful promotional tools available at the IndieGate to help you sell, and they cost you nothing!

Please visit http://www.IndieGate.com and become a Merchant Member right now!
SONICBIDS is an online service that connects musicians and music promoters. Instead of mailing out traditional, bulky press kits, Sonicbids' members email Sonicbids Electronic Press Kits (EPKs). Soncbids EPKs - which contain the MP3 files, pictures, press reviews and contact information - can be easily emailed to anyone, anywhere! In addition, members can directly submit their EPKs to some of the world's biggest festivals, clubs, and conferences for free. Members are also eligible for exclusive Sonicbids spots at some of the hottest conferences around the world. Promote your band in a powerful new way, for only $49.95 a year.

Go to http://www.sonicbids.com/default.asp?pID=1435 today!




AMsystem Music Publishing
Michael Borges am.system@verizon.net
Our primary purpose is to connect with the creators and producers of professionally produced and sounding backing tracks. On our site you will learn about this facet of the music business and how you can get involved to turn your compositional creativity and production skills into an opportunity for financial success!

Dreamscape Records Ltd
W. Christian Treiber Dreamscape_Records@earthlink.net
An independent label that not only cares for their artists but works with them to help them achieve their goals. At Dreamscape we believe that the relationship between the artists and the label is a partnership with both halves working equally hard to make the artists music a success.

Element Publicity
Mike Schaefer element@elementpub.tk
http://www.elementpub.tk E
A full-service music publicity firm rooted in providing killer publicity and promotional plans for indie artists. We help you get the music out to the masses.

Galaxy CDS
Ryan Shoemaker shoe@galaxycds.com
We're an Independent retailer featuring unsigned artists. No up fronts, high payout consignments.

Jim Allford jallford@nb.net
German indie label that is looking for new unsigned artists and bands. Also, interested in merging with U.S./CANADIAN indie label. Looking for our artists and bands to be signed to either U.S./CANADIAN label. KVD RECORDS does publishing, distro and book tours of Germany. Please e-mail me, if interested in any of the above. Kind Regards, JIM [A & R for KVD RECORDS...and 'more'!]

Radical Records
yoon demo@radicalrecords.com
NYC indie label seeks punk, hardcore bands and the like. Please NO mellow rock, alt. pop... etc. If you rock hard, drop us a demo. Band must tour... no tour, no deal. Thanks!

unT3rm dUR(h$chn/tt
andreas info@unterm-durchschnitt.de
unterm durchschnitt (engl. under the average, substandard) is a non-profit d.i.y. indierock stoner grunge garage punk hc/punk label from Germany.

LightningCD Corporation
Nissa Madsen distribution@lightningcd.com
A company that supports independent artists with national distribution of their CDs via digital network. It is available as a desktop application for home users. The Lightning CD concept makes music on demand both legal and convenient for users and eliminates substantial upfront costs and hassles for artists in the form of shipping and CD replication. EVERY ARTIST IS PAID A MINIMUM 50% OF THE PROFIT FROM EVERY SALE, beginning with the first! Every artist gets paid EVERY month.

Goodtimes Music
Cherylann Gray info@goodtimesmusic.net
Major International Promotions and Retail Sales Distribution for Indie Bands, we offer musicians many different options to showcase and promote their works. To get reviewed, this is a free service, please send Promo Pak/Press Kit to; Goodtimes Music, A&R, PO Box 562, Swink, CO 81077

Crafty Records
dAN tREIBER designsbydan@juno.com
An independent, artist friendly, record label based out of the Bronx (NYC). Our artists range from acoustic to hip-hop and all genres inbetween. We seek to help out the small time musician. If it rocks, we release it.

Red Brick Records
Louis Courcy mchilds2@twcny.rr.com
A Hip Hop label. We help all independent artists in any way we can!!

Tanglewood Management Group
WT Cox wtc62@alltel.net
Georgia based company. Specializing in the music industry.

Thompson Entertainment Group
Chuck Thompson cthompson@thompsonentertainmentgroup.com
An Artist Development, Media/Marketing, Management firm that uses the over 40 years of experience of our staff to help the independent artist realize their dream. The Thompson Entertainment Group, where music still has a Heart and a Soul!

Radical Records
Yoon demo@radicalrecords.com
We are ONLY looking for punk, hardcore and similar styles. NO alt pop, mellow stuff and the like. Contact: Radical Records, 77 Bleecker St., NYC, NY 10012

Only 53 days until the IMC2003!

Philadelphia is a symbol of independence...AND just like this great country of ours was founded by a bunch of rebels seeking freedom. So too are we seeking the freedom of independence from a music industry that is no longer run by musicians for the love of music. Instead it's now run by multi-national corporations that are more concerned with profits, than with artists and the music which they lovingly create to share with the world.

Join Us...
August 28th - 31st, 2003
Sheraton Society Hill, One Dock Street, Philadelphia, PA http://IMC2003.com





headstrong dance music
DON headstronghq@aol.com
This is a new and fantastic site getting better daily. Also put your demo's on the website to get heard by record companies and D.J's. This site is for lovers of dance music, rave techno, club, dj, anthem, trance, house.ambient, groove. Site includes clubbers mix tunes forum, news, samples tracks etc.

Dave koolaid_man@msn.com
We are a music promotions web site that does not charge the artist, bands, or DJs a single cent. The artists can submit material through our ftp server and can be published for free exposure on the site.

Get 'Air Play' with the Live365 On-Line Music Library and Artist & Label Services!

Live365 is the world's largest Internet Radio network with over 3.5 million visitors per month and 15,000 radio stations, programmed by people who love music.

How the MUSIC LIBRARY WORKS: Submit your track or album to the Live365 Music Library and reach thousands of DJs who can easily add your track to their playlists. Setup fee is $50 per track with a $25/ month maintenance fee. It's way cheaper than shipping promo copies or demos to get your music out. Not to mention the worldwide reach!

Artists all over the world are already having success with Music Library and Artist & Label Services Promotions.

Contact musiclibrary@live365.com for info. and 'Order Forms'. Mention "Indie Bible" to receive a 10% discount.

Go to: http://www.live365.com/community/labelservices.live
-------------------------ATTENTION BANDS-------------------------

MidPoint Music Festival Announces Opening of Registration for 2003

Last year close to 10,000 music fans watched over 150 bands and solo artists perform at this three-day independent music showcase and industry conference. 2003 looks to be even bigger and better. Go to http://www.mpmf.com to see what all the noise is about!

------------------ MPMF 2003 - September 24-27 --------------------




Trevor Lyman webmaster@musicSUBMIT.com
Promote your music! A website and press release submission service for musicians. We save you over 100 hours of your time.

Don Smith Don_Smith@FamousMortimer.com
A Madison/Milwaukee, WI area music site focusing on Punk, Metal, Hardcore, and Rock. A fully interactive site including a user maintained database of area bands, shows, and news. Crosslinking of all related information. Streamable music by local artists. Online discussions and private messaging. Videos of live performances. And much, much more.

Fresh Sounds
Michael East info@fresh-sounds.co.uk
We run some of the largest showcases in Britain for unsigned bands. Our showcases enable bands to play infront of over 25 labels, both Major and Independent. We can take your unsigned band to the next step.

Michael MD mdagn@spraci.com
A worldwide resource site for parties/clubs/festivals... events listings (listings are free), news, directory of artists/djs/promoters/ services,forums and more. Mostly (but not exclusively) electronica.

John sales@gigplayer.com
Free monthly gig tips for ALL musicians.

My City Underground
David Anderson danderson@digitalhecht.com
A 30 minute showcase of independent short films, music videos, comedy, and music. The show airs on the public access cable channel in Buffalo and the surrounding region (total population is approx 1 million). We're very interested in airing videos from indie artists. Digital format is preferred, but analog tape is accepted (VHS(C), SVHS(C), and 3/4" UMatic). We're also looking for CDs to review and use as background and bumper music. We'll be launching an internet radio station in a few weeks and we'd like to air indie bands on that as well. Please send submissions to: My City Underground, 1245 Main St. Box 703 Buffalo, NY 14209 Be sure to include contact information (mailing address, email, URL, phone number) so we can let you know when your material airs!

JD cineshooter@hotmail.com
Phone: 1-516-903-0264
The vision of the company is to allow the highest quality video and film production to companies who do not have the multi-million dollar budgets. The company's objective is to solve each client's needs and desires. We are associated with many talented industry professionals whom we respect and who respect us.


The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 600 current listings, it's a great way to get some FREE exposure

It's a simple one-to-one exchange of text links or banners. ALL styles of music sites are welcome! http://www.indielinkexchange.com/ile
Featuring services for indie musicians such as gig listings, cd reviews, concert reviews, more. While you're there, check out the latest music news on artists such as Eminem, Missy Elliott, Courtney Love, and David Bowie. Plus interviews with Andrew WK, Red Hot Chili Peppers, more. http://nyrock.com

7. You Don't Need No Stinkin' Labels (Part III) by Bernard Baur, Music Connection Magazine
? 2003 All Rights Reserved. Used By Permission



Touring, recordings, and merchandise obviously require money, and artists should be ready to dip into their own pockets. Sweeney contends that if artists aren't willing to invest in themselves, he questions how serious they are about a career. "However, if resources are severely limited, you just have to start smaller and think smarter," he says. "Find a sponsor to help with costs. Play free shows for them and put their name on your CD. " Moon suggests doing your own artwork or finding a friend who's talented. In fact, every independent artist who is successful uses a network of resources to help them defray costs.

Some, such as Skywind, a Minneapolis band who tours over 100 days a year and plays before 1000 or more fans, got their family and friends to loan them seed money. Bill Berry, their manager, indicates, "Everyone got paid back in just over a year. And since then," he relates, "we've been able to pick up sponsorships and lines of credit." Each band member contributes to pay off loans and, by doing this, Skywind has been able buy a van and tour three states.

The bottom line is that you're going to need a budget, so that you know what you can do. Indeed, BROTHER'S manager, Broad advises artists to be realistic about costs. "If you don't know what your real expenses are," she informs, " you're going to be operating in a vacuum."


If you want to be an independent artist who's self-sufficient, don't deceive yourself: you are in business, and there are two parts to business - the legal side and the practical side. Legally, you must protect your interests and follow the law. Everyone agrees that you should consult with counsel when setting things up. You may need a band contract, a business license, and an assortment of other things that make you a legal entity.

On the practical side, you need to keep accurate records of all your sales and income. Get a unique Bar Code and register it with SoundScan. Online sites, such as CDBaby offer a discount on unique Bar Codes with savings of several hundred dollars. SoundScan offers several programs for independent artists, including a Venue Verification Form that allows club owners and promoters to vouch for your gig sales.

Sweeney informs us that you can simply pay the tax on your sales to obtain a verifiable record. These figures are all important if you hope to convince anyone - including a label, a distributor or a lender - to work with you. Indeed, Broad says it still makes her guts churn to think that BROTHER neglected to register the sales from their 2001 Summer Tour. "That was 15,000 unverifiable sales," she sighs. "We've got manufacturing records, but it's not the same."

Finally, protect yourself when you're on the road and prepare for the worst. Broad reports that BROTHER was involved in an accident while on tour. There were serious injuries and catastrophic damage. "It was every band's worst nightmare," she recalls. "It derailed us for months and ran up debts that we're still paying off. It was almost the end of BROTHER."


Mann contends that marketing and promotion is always a challenge, whether you're on a label or not. "It was my biggest cause for concern with every deal I had," she reports. "At least, now, I have the freedom and control to do it the way I want." But, when you're independent, you have to think outside the box. You cannot compete with the majors, so you have to do things differently.

For starters, McKeon points out, "All independent promotions must revolve around live performances. That has to be your focus because it's your moneymaker. After booking gigs, you can contact press, radio and retail." Of all of them, radio is usually the most difficult, but persistence pays off.

Skywind's Berry relates that they maintained a two-year relationship with a local station before their songs were played. "We bought advertising time late at night because it's cheaper and played radio events for free. After they got to know us, they put our songs in rotation." Sweeney suggests attending station concerts and handing out free CDs. "It gets your music to their audience," he says.

Artists should also learn to cooperate with each other. Sweeney advises, "Instead of competing, artists should work towards a common goal. They should book shows together, share expenses and even buy commercial time on cable TV. Cable companies will sell 30-60 seconds for less than $100 and you can promote your act on MTV. If you run a few commercials about a week before your show, you'll see tremendous results."

The ultimate goal, however, is to put on a "Great Show." "That's where it's at," K.K. Martin explains. "You can set up all the promotion in the world, but if you don't deliver live, you won't sell any records."


Distribution is one of the biggest issues facing all independent artists. You need to stock your CDs wherever you play, but getting distribution isn't easy. For some artists, consignments may be the way to go. Many record stores will accept your CDs on spec and if they sell, will order more. "You might start with only 10-20 in a store, but if they move the orders will increase," Martin explains. "The only problem with consignment is that you have to keep on top of it on a regular basis."

Other artists, like Nashville songwriter, Hal Bynum, have found alternative markets. He reveals, "I've been a songwriter for 50 years, and it's still not easy to get distribution." So, Bynum created a unique package - a book and CD - that Barnes & Noble will carry. "I agreed to make in-store appearances and they agreed to promote me."

Some artists set up their own organization. With the help of her New York manager, Michael Hausman, Aimee Mann founded "United Musicians," a sort of cooperative for artists. Hausman explains, "We found that distributors don't like to work with a single artist. They want product every few months, so we set up United Musicians for other artists who may be in the same boat. R.E.D. agreed to distribute our records and we're sharing our contacts with artists who bring something to the table."

Hausman continues, "We're not looking to build a big company, but we believe there are artists like us, who may have limited resources. Our idea is to combine and share resources so that we all benefit. We'll simply license a record and put it into distribution." Of course, Hausman points out, that they're only interested in artists who can sell records, by either touring or getting press.

If you're not quite to that stage yet, there are services to meet your needs. The independent network is full of companies that cater to independent artists, and one of the newest and most intriguing is 101 Distribution. Damon Evans, 101's executive director, describes his company as an alternative solution to traditional distribution. "We service over 2100 retail stores across the country and into Europe." Essentially, 101 takes the work out of consignments. They give stores product on consignment, collect revenue and pay artists every 30 days. Their split with artists is generous (70-80% of wholesale) and they will handle promotions and marketing, unlike other distributors. "Our deals are non-exclusive for one year," Evans continues, " and we will help develop the market for artists who are willing to work at it."

----continued next month----

Bernard Baur is the Review Editor & Feature Writer for Music Connection Magazine http://www.musicconnection.com Bernard also works in the A&R Department for Tonos, as well as in the A&R Department for a variety of record labels. Tel: 818-755-0101 Ext.519 EqxManLtd@aol.com ============================================
FIRST 2000 ARTISTS to register get in FREE to the huge Southern California Call to Arts! Expo. This is a great networking opportunity. Also - singer / songerwriters from anywhere may register for The World's Longest Open Mic portion of the expo. This is where you can request feedback from many of the TOP songwriting pros! For details, go to:
Indie-Music.com - Where Serious Musicians Surf

One of the original musician resource websites, Indie-Music.com offers thousands of contacts - venues, studios, media, radio, labels, and more. Plus, an extensive archive of how-to's for the music business, and up-to-date commentary on the industry. The Indie News newsletter provides a free tip sheet with listings for radio airplay, record label submissions, gig opportunities, and more. https://www.bookingagentsdirectory.com

? 2003 All Rights Reserved. Used By Permission


Each indie music person has a unique set of education, experience, aspirations, and motivations--different from anyone else. Consequently, each of us is likely to answer the "why" question a little differently from the next person. What makes us tick? What motivates us? How does the answer to the question "Why am I in the music business?" relate to my career and business plan? This article explores the topic and offers suggestions for clarifying your music business mission, vision, and values.

The Five Motivations

Whether you are full time or part time in music, your motivation is likely to fall into one or more of the following categories:

1. Make a living. This ranges from "pay the bills" to "get rich". Some people are motivated primarily by money or financial need. Everyone needs some source of income. For those of us who are not already independently wealthy, the prospect of making a living doing something we love (like working in music) is attractive--a positive motivator.

2. Fulfill a dream. "I've always wanted to do something in music", or "If only I could be in the industry doing music full timeS" Some of us want to see our name on the marquee, on records, or in the Billboard charts. Others aspire to business or technical support roles, but still be involved in music as a career.

3. Create a legacy. "When I'm gone I want people to remember my music (or influence on the music industry)." Looking a little further into the future, some of us are motivated by the idea of creating a company or a body of work that takes on an identity or a life of its own.

4. Benefit other people. "Take care of my family", or "Inspire othersS" Some of us focus on our immediate family and friends while others are driven to benefit the broader music community or society as a whole.

5. Adrenaline rush. "There is no other feeling like the energy coming from a crowd during a show". This applies whether you are on stage, backstage, or in the audience, and it can also be a positive motivator.

A possible sixth category is "all of the above". See how this sounds to you.

"I've always wanted to do something with music that will benefit mankind--the big audience out there. If I'm successful, I'll make a good living along the way and be remembered as a positive influence on the world. When I hear the applause after one of my shows, I remember what it's all about--the music."

Sound idealistic? Maybe so, but a whole lot better than, "Oh well, I might as well get a job in the music factory because it's better than working the counter at McDonald's for minimum wage all my lifeS"

The Profit Motive: A Fundamental Issue for Music People

Here's a simple formula which drives all businesses--music or otherwise.

Revenue minus Expenses = Profit

Profit is simply the money left over after a business pays the costs of doing business. If you are a one person music business, profit also represents the money that is available to pay for your life: food, housing, clothing, recreation, education, etc.

Some music people are put off by the concept of profit, feeling that the idea of having something left over after "working hard for the money" is evil, tacky, lowlife, non-artistic, anti-art, or whatever pejorative word comes to mind. Here are my observations on this situation, gathered over a 30-year period.

o Unless you are independently wealthy (some are, but relatively few), the need to make money is a motivator for music people.

o The general public buys concert tickets, records, merchandise, and related material created by musicians and promoted by the industry. Fans "vote with their pocketbooks", meaning they buy what they like and come back to the music that they enjoy on a repeated basis.

o To judge whether a specific song, record, or performance is "good or bad" from an artistic standpoint is largely subjective. What appeals to me may or may not appeal to you, and that's OK. Diversity keeps things interesting.

What is the business point? Here it is:

Musical integrity, business integrity, and commercial success go hand in hand. You don't need to compromise musical or artistic values to make money in music. Also, simply being commercially successful does not assure positive reviews by the critics, or any other measure of artistic success. Top selling records don?t necessarily win Grammy awards. Remember, I'm talking about the majority of us music folks, not the exceptions publicized by the media.

How To Write a Mission Statement

A mission statement answers the question "Why are you in business?" Whether you are a self-employed performing songwriter, band member, owner of a small music business, or in a management position in a larger firm, the answer to this question is the foundation for your strategic planning. This applies whether you are full time or part time in music. Here are some guidelines for writing your mission statement.

1. Strong missions statements are usually one or two sentences long. I've seen mission statements that have gone on to two or three pages of cryptic single spaced text. Longer ones are flawed, in that you and the people around you will not remember them and may not put emphasis in the right areas when it comes to planning and taking action.

2. Short mission statements are often supplemented by clarifying comments. These most frequently take the form of "vision statements" and "values statements". This is a good way to deal with the temptation to make your mission statement too long.

3. Vision statements describe your view of the future of the industry or market. Vision statements are part predictions, part trend analysis, part context information.

4. Values statements are your code of ethics, or the operating principles that are 1) fundamental to your business and 2) unlikely to change over a long period of time.

If you work alone or own the company, you can assert your own values in your music business. If you work for someone else, it is important to make sure that your personal values are reasonably aligned problems, but more importantly drives the business in a positive way.

Writing It Down Is Liberating

A rule of thumb in strategic planning is "if it's not written down, it's not a plan". Sure, you have to think through the issues, and yes, you may have a good memory. Yet, there is something about the act of writing that is both clarifying and liberating.

If you are a songwriter or composer, you know what I mean. You write down titles, sketches, notes, or fragments and put them together later. The words or notes jump off the page and make more sense the second or third time around. It's the same idea with your mission statement, and the rest of your business plan for that matter.

The other real benefit of writing everything down is that the material can then be shared with others: your band members, co-workers, employees, family, investors, vendors, or other stakeholders. For now, I suggest that you take a stab at drafting your mission statement, or revising the one you currently have. Start by completing the following sentence:

We are in business to ________________________________________________.

Congratulations! You've taken the first step in understanding the fundamentals of business and in taking your music business to the next level. Good luck, keep making music, and don't forget to write it down!

John Stiernberg is principal consultant with Stiernberg Consulting, the Sherman Oaks, CA-based business development firm. John has over 25 years of music industry experience including eight years as performer, recording artist, and agent, twelve years working for sound equipment manufacturers, and ten years as business analyst and consultant. In addition to entertainment technology industry affiliations, he is a member of IAJE, IBMA, NARAS, the Folk Alliance, and the American Federation of Musicians.

John's book "Succeeding In Music: A Business Handbook for Performers, Songwriters, Agents, Managers, and Promoters" is published by Backbeat Books. For details, visit www.succeedinginmusic.net or e-mail John at askjohn@succeedinginmusic.net.

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