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- July 2002 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$24.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!



HOME
Table of Contents


1. Introduction
2. Sites Where You Can Get Your Music Reviewed
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources
7. Make $$$$ From Your Music! PART I by author Daylle Deanna Schwartz
8. What a Reviewer Wants From an Artist by Keith "MuzikMan" Hannaleck, Independent Music Reviewer
9.
WMMW CD Review of The Month by Keith "MuzikMan" Hannaleck














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SELL MORE CDs! GET MORE PRESS AND AIRPLAY! GROW YOUR FAN BASE!

Whether your goal is to get signed by record label or if you just want greater success as an independent artist, ASCENDING ARTISTS can help you reach your goals faster and with less cost. We specialize in creating effective marketing strategies for artists on a small budget. Call us now to find out how our years or experience and expertise can work for you.

BE HEARD. BE SEEN. BE SUCCESSFUL.

ASCENDING ARTISTS
Customized Artist Development and Music Marketing Solutions for Independent Artists. Call NOW for a free phone consultation 323-935-1943 www.AscendingArtists.net
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YOU NEED BETTER SALES AND DISTRIBUTION FOR YOUR CD.
If your CD isn't for sale in CD Baby, you're losing sales!
ALL CD SALES FROM mp3.com, garageband.com, iuma.com go through CD Baby. CD Baby has been featured in the NY Times, MSNBC, Wired, CNET and more. 10,000 CUSTOMERS A DAY go through cdbaby.com looking for CDs like yours. Such a popular online store, you HAVE to make sure your CD is there. They pay $20,000 a week to musicians like you (over $1 million so far!) ALL YOU HAVE TO DO TO START SELLING is go to http://www.cdbaby.net Takes 5 minutes. Send them a box of CDs. They'll sell them and pay you. Real cool people. Total first-class treatment. Great CD distribution.
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SIGN UP A FRIEND TO RECEIVE THE INDIE CONTACT NEWSLETTER
and qualify to win a Sennheiser E835 microphone or a pair of Sennheiser HD280Pro headphones! You will receive ONE ballot for EVERY person that you refer.

To sign someone up, e-mail indiecontactnewsletter@rogers.com with the word "newsletter" in the subject heading. Put all addresses you are referring in the body of the e-mail. Once entered, your ballots will remain in for ALL future draws

This month's winner of the Sennheiser E835 microphone (visit http://www.sennheiserusa.com)
- Bryant Goree, Tulsa, OK

This month's winner of a pair of Sennheiser HD280Pro headphones (visit http://www.sennheiserusa.com)
- Jason Filyaw, Oakland, NJ

This month's winners of 1 year subscriptions to OnStage Magazine (visit http://www.onstagemag.com)
- Kirk Farber, Wauwatosa, WI
- Sarah Hopley, Madison, WI
- Jovanna Huguet, Astoria, NY
- John Kuhl, Calumet City, IL

The winner of "The Guerrilla Music Marketing Handbook" e-book by Bob Baker (for more information on this book, visit http://www.thebuzzfactor.com)
- Stu Hood, Abbotsford, BC

The winner of "The Songwriter's Guide to Demo Submission" e-book by Brian Cook (for more information on this book, visit http://www.songwritersguide.com)
- Jack Miller, Copenhagen, Denmark

The winner of "How To Successfully Promote Your Music on the Internet" e-book by David Nevue (for more information on this book, visit http://www.musicbizacademy.com)
- Mike Watson, Calgary, AB

The winner of "A Free Guitar Lesson Video from Scott Morris" (for more info on Scott's videos, visit http://www.guitartabbooks.com)
- Lynn Crisci, Augusta, ME

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Mid by Midwest Music Festival - Cincinnati, OH - September 26-28

100+ bands from all over the world will be selected to play this three day event. If you're an organization that wants to be a MXMW sponsor, please go to www.mxmw.org/sponsor to learn more. Registration to attend MXMW begins August 5th. Press releases at www.mxmw.org/presskit. MXMW Cincinnati LLC - POB 909, Milford, OH 45150 - info@mxmw.org
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DISC MAKERS
Get a FREE "Musician's Guide to the Web" from Disc Makers, the nation's leading independent CD manufacturer and proud sponsor of The Indie Bible. Click here to register to get your guide: http://www.discmakers.com/imbible

Disc Makers offers complete CD, cassette, and 12" vinyl packages and provides helpful guides, newsletters, and DIY resources to the independent musician. We offer most every CD packaging option available, from jewel boxes and Digipaks to jackets and CardDiscs-- all with the fastest turn times in the industry. Our packages include a free UPC barcode, unparalleled customer service, and a money-back guarantee. Get 300 full-color, 11"x 17" posters for only $99 when you make CDs with Disc Makers. Learn more at http://www.discmakers.com/hl
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2. INTRODUCTION

Welcome to the July edition of The Indie Contact Newsletter.

Well known music book author Daylle Schwartz has submitted an excellent article that takes a look at the financial reality of the music business. Daylle explains why going for a record deal should not be your immediate concern.

In my estimation, you can never get enough feedback by actual music reviewers on how to go about submitting your music to them. Understanding what they are looking for, and what they don't want to see, will save you a lot of time, money and heartbreak. One of the most popular music reviewers online, Keith "The MuzikMan" Hannaleck has written a valuable and sincere account of what he looks for when an artist's CD comes his way.

As always, the MuzikMan is back with another review. This month he reviews Motorbaby's CD "Rise".

I enjoyed meeting many of you this past month in Minneapolis, Toronto and New York. My adventures continue this month at the IUMC in Chicago. If you're there, please drop by my booth and say "hi".

As is the case every month, there is a sizable group of new contacts listed that can help you to gain more exposure for your music. So dig in, and enjoy the July issue of The Indie Contact Newsletter!

David Wimble
Editor
indiecontactnewsletter@rogers.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Below are the contacts that were submitted to me in June. The contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Online services that will help to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Resources and promotional sites for Independent bands

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2. SITES WHERE YOU CAN GET YOUR MUSIC REVIEWED

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13th Muse
Erin P. Capuano muse13th@aol.com
http://www.13thmuse.com
Formally Lilith's Child 13thMuse will carry on the tradition of highlighting up and coming indie female musicians. We offer interviews, cd and concert reviews. Come join us as we celebrate females and their works of art!

Beyond Webzine
Nicolas Arnaud info@beyondwebzine.com
http://www.beyondwebzine.com
We review all Rock and Metal material. Signed or unsigned bands.

Indie Al's Online Reviews
Alex alex@indieal.com
http://www.indieal.com
Short and to the point reviews of independent artists/albums. We review all genres.

FYD
John Marcher FYDork@yahoo.com
http://fyd.fuxored.net
Scrappy web-zine dedicated to all genres. We like music that doesn't suck.

Elevation Station
Pat Fagan patfagan2002@yahoo.com
http://www.elevationstation.net
Dedicated to promoting and supporting the music of unsigned artists and Bands in Scotland.

Canadian Music Network
info@canadianmusicnetwork.com
http://www.canadianmusicnetwork.com
We will feature three to four album reviews per week. The reviews won't be of a critical nature, but will instead feature information about the album, the style, the tracks and any specialty marketing that the company is doing to back up the release.

Soundwave Magazine
Ainslie Harris soundwavemagazine@hotmail.com
http://www.soundwavemagazine.com
We are looking for innovative Canadian alternative rock bands to feature in our online indie artist section. We offer artists free exposure to our growing readership in Canada and overseas.

Pendul - Romanian Independent and Underground Culture
Daniel Dorobantu pendul@pendul.ro
http://www.pendul.ro
Romanian / International news, reviews, information in the independent and underground fields.

Auralgasms.com
Scott Zumberg szumberg@auralgasms.com
http://www.auralgasms.com
The web's best portal for discovery and discussion of under- appreciated artists. Reviews, sound samples, bios, discographies, tour dates and links.

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Subscribe to the award-winning free ezine/webzine MUSIC MORSELS - the music industry's monthly publication featuring self-help for musicians and songwriters including interviews with national and unsigned recording artists, industry profiles, CD reviews and much more. Just send an email to MusMorsels@aol.com with the word "Subscribe" in the subject field.

MUSICIANS & LABELS: Send your presskits (must send complete presskit (photo, bio, clippings), not just a CD) to us for possible upcoming reviews or interviews in Music Morsels. We cover all genres. Mail to: Sandy Serge, Editor, Music Morsels, PO Box 672216, Marietta, GA 30006-0037 USA URL - http://www.serge.org/musicmorsels.htm Published since 1995 targeting musicians, songwriters and music industry professionals serving over 35,000 readers.
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MUSIC SEMINARS THAT YOU DON'T WANT TO MISS!
Music book author and guru Daylle Deanna Schwartz is holding her next seminar for "Start & Run Your Own Record Label" on September 28th, and for "How to Get a Record Deal" on November 16th, both in New York City. Seminar topics include: Setting up a Business, Marketing and Promotion, Copyright and Publishing, Distribution, Recording Contracts, Developing a Following, Putting Together a Press Kit and much more! For more information visit Daylle's website at http://www.revengeproductions.net
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3. RADIO SHOWS THAT WILL PLAY YOUR MUSIC

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The Independent Artist Country Radio Network
Shirley Sheppard Sherleso@aol.com
http://www.tiacradio.com
Dedicated to restoring traditional music to our airways by broadcasting and promoting unknown independent artists as well as established legends in country, bluegrass and gospel music.

QBN-FM, Queanbeyan, NSW, Australia
Braidwood-FM, Braidwood, NSW, Australia
Rob Davidson rothshir@sci.net.au
www.braidwood.net.au/fmradio
Rob Davidson, presenter on QBN-FM in Queanbeyan and President of Braidwood-FM in Braidwood. I am seeking CD's of all genres of music to play on these two stations. Braidwood FM is due to go to air in the next 3-4 months and we need to begin compiling a CD library. A lot of airtime is (and will) be given to Independent Artists of all genres. Send your CD's to: Rob Davidson, PO Box 230, Braidwood NSW 2622, AUSTRALIA

OntheI.com
Pamella McReynolds Pam@onthei.com
http://www.onthei.com
We stream music on four unique channels 24 hours a day/seven days a week. If you would like airplay consideration, please send your CD and Press Kit to Pam?s attention at the address listed below. Please indicate which songs you would like us to air/promote and if your music is registered with ASCAP, BMI or SESAC. Upon receiving your music, please allow us 30 days to review it and determine which Channel or Program that it?s best suited for. ONTHEI.com, 10301 Democracy Lane #410, Fairfax, VA. 22030, USA

Radio Student 100,5 FM
Alfred Prah (DJ Jigida) alfred.prah@zg.hinet.hr
I welcome promos, press kits, prerecorded interviews or shout out jingles etc. Send material to: Radio Student 100,5 FM, c/o Alfred Prah (DJ Jigida), Knez Mislava 11, Zagreb 10000, Croatia

440MUSIC.COM
Tom Cramer 2tunes@440music.net
http://www.440MUSIC.COM
My 3 hour show is not genre specific, we play only original music form independent bands, singer songwriters, DJ Mixes, Classical, Blues, etc... We'd do comedy if we had some.

WEFT Champaign, 90.1 FM
John Phillips dirt@frolic.org
http://www.prairienet.org/weft
A radio station that hosts a variety of electronic music shows.

WBAR, Barnard College Radio
Tim Bean tmb48@columbia.edu
http://www.wbar.org
Free form college radio station in Manhattan. On-air interviews and performances welcome. Submit your CDs and Records, as well.

ReggaeTrain.com
Quatty reggaetrain@jatoday.com.jm
http://www.reggaetrain.com
The largest and most comprehensive reggae music portal on the web. We give your reggae music airplay, worldwide.

Psyche van het Folk
Gerald Van Waes Gerald.Van.Waes@pandora.be
http://www.radiocentraal.be/psychevanhetfolk
My radio program provides information about and for music artists (mostly with accoustic influences).
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REACH RADIO
An efficient, cost saving way to send your CD to radio without guess work or waste. Let us put your music into the hands of the music director you need to reach without wasting your CDs or time sending them to the wrong format. For more information and rates call Lou Galliani at 805-542-9999 or E-mail at louskig@aol.com
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ADD YOUR LISTING TO THE GALARIS MUSICIANS DIRECTORY!!
http://galaris.com/musiciansdirectory/submit.php

This summer Galaris is publishing a new resource for musicians!! This all inclusive musicians directory will include the following categories: Booking Agents, Clubs, Disc Manufacturers, Distributors, Legal Services, Magazines, Managers, Music Retailers, Photographers, Promoters, Publicists, Publishers, Radio Stations, Record Labels, Music Schools, Studios, Video/Sound Production, Engineers and Producers.

Those who fit into any of these categories are encouraged To submit their listing at: http://galaris.com/musiciansdirectory/submit.php
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INTERNATIONAL URBAN MUSIC CONFERENCE 2002 - Chicago July 11-14

Since Urban is the impulse that drives business and entertainment on July 11-14, 2002, music industry professionals from around the world will come together in Chicago, IL for the annual "International Urban Music Conference 2002" www.iumc2002.com The purpose of this conference is to give an educational experience to music industry leaders, artists and consumers on how to be successful in the R&B, Hip-Hop and Gospel music marketplace. The conference will consist of educational seminars with high profile panelists; luncheons with high profile keynote speakers; a networking reception; networking breakfast meetings; nightly talent showcases; private listening parties and VIP after parties. Our guests for this years conference are those of the mainstream, urban and gospel music markets. We are expecting an attendance of at least 5,000 people.

The three-day conference will bring together many of the urban industry executives, media, artist and promoters to contribute their knowledge and expertise in this urban movement. IUMC will be held at the Hyatt Regency McCormick Place ? Downtown Chicago, July 11-14.

Registration and additional information is given at http://www.iumc2002.com or you can reach Rochelle A. Brown rbrown@iumc2002.com at 1-708-865-8322 or Tollfree: 1-877-443-5282
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4. ONLINE SERVICES THAT WILL HELP SELL YOUR MUSIC

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JavaMusic.com
Vemal Kulasingam vemal.k@javamusic.com
http://www.javamusic.com
Global music distributor of Independent musicians offers an eclectic range of music styles and genres. Download music MP3 for FREE, shop for CDs and make money with your own FREE web page.

Funkdafi Promotions
Irma Sanchez info@funkdafi.com
http://www.funkdafi.com
Booking and Music promotion company for bands and DJ's.

Australian Music Marketing Abroad
Norman McCourt amma@netspace.net.au
I am the Director of Australian Music Marketing Abroad & Australian Radio Services. We are currently looking for material, artists, groups and albums for publishing and licensing in various territories in Australia. Send your product sample to; Australian Music Marketing Abroad, PO Box 319, Fitzroy, Victoria 3065, AUSTRALIA.

Hip Hop Connection
Richard Nesbitt Rnesbitt@nlamerica.com
http://users.nlamerica.com/rnesbitt
We are a indie Hip-HoP Label from Georgia.

The Silk City Recording Company, Inc.
Andy Allu silkcitycd@aol.com
http://www.silkcitycd.com
An on-line retail site that offers artists and indie labels a portal for selling their product.

Hello Pussy Records
Miss Miranda hellopussyrecords@hotmail.com
http://www.angelfire.com/super/ldr-hpr
Releases with diverse genres/styles. everything from experimental/ no-wave to hardcore rock n roll. Definitely underground, definitely worth checking out.

Nightmare Records & Distribution
Lance King Lance@nightmare-records.com
http://www.nightmare-records.com
A label and distributor of indie based Melodic Hard rock, Progressive and Power Metal. We sell Wholesale and Retail Internationally.

Atomic Age Records
Jon Bordovsky atomicagerecords@hotmail.com
http://www.atomicagerecord.com
Houston based punk rock label. Always looking for bands. Send demos to: Atomic Age Records, 1410 E. Houston Ave., Pasadena, Texas 77502

Ascending Artists
James Garrigus contact@ascendingartists.net
http://www.AscendingArtists.net
Customized artist development and music marketing solutions for independent artists and labels. Regardless of how small your budget is we can create and execute a marketing plan that will get you results. Be heard. Be Seen. Be successful.

Unsigned Hype: Midwest Promoter
unsignedhype@stlhiphop.com
http://unsignedhype.stlhiphop.com
Artist promotion and services. Test the market in the midwest or find hot new midwest rap & hip hop talent!

CoconutRoad.com
promoconnections@yahoo.com
http://www.CoconutRoad.com
An online digital music promotion and distribution business exclusively for Unsigned and Independent artists. There are two separate portal sites. The U&I portal is where INDIE bands and singer-songwriters go to signup to be promoted and sold. The Screening Room portal is where consumers go to discover the hottest new artists, one-at-a-time.

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Due to your participation with The Indie Bible, you are eligible for worldwide distribution through The Orchard and can take advantage of this offer for a special reduced rate. Just send an email to indiebible@theorchard.com to receive more info on The Orchard and to obtain the special Indie Bible application into The Orchard.

The Orchard (www.theorchard.com) is one of a kind! We are dedicated to giving independent record labels and artists access to the same distribution opportunities the Major Labels have enjoyed almost exclusively for years. The Orchard makes the music of independent artists available, side by side with Major Label albums. We are an entertainment company that has grown in just three years time into one of worlds largest suppliers of new music. Through agreements with the nations largest one stop distributors, we are the leading and most dominant provider of independent and global content to all of the major on-line stores including, Amazon.com, Barnes and Noble.com, CDNow etc... as well as traditional retail.
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GET YOUR CD REVIEWED. GUARANTEED...

Indiemusicreview.com is a new website that empowers independent artists by offering them CD REVIEWS as well as in- depth CRITIQUES of their works by an award winning producer. Instead of funding the site with money from subscribers or advertisers, any artist may submit their disc along with a small fee. REVIEWS are posted on the site and detailed CRITIQUES are emailed directly to you. For more info, click over to http://www.indiemusicreview.com/indiebible
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5. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

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Mizmor.com
Vemal Kulasingam vemal.k@javamusic.com
http://www.mizmor.com
Music selection features Christian and Worship music with an eclectic range of styles and genres. Download music MP3, shop for CDs and make money using FREE web page.

XMuzik.com
Jason Fletcher aka Tha Last Rockstar thalastrockstar@ureach.com
http://www.xmuzik.com
Online Record Label that offers artists a place to upload muzik , files, and videos.

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The 3rd Annual Midwest Music Conference and Film Festival is now accepting submissions from bands, songwriters, filmmakers, and video producers for showcase and screening consideration at the MMCFF. The event takes place this August 21 to 24 in Lexington, Kentucky, and includes a full scale conference with workshops, educational panels, and demonstrations, a trade show, and showcasing and screenings at venues throughout the city. This rapidly growing event is the premiere entertainment industry conference in the midwest. Visit http://www.midwestmusicconference.net or email midwestmusic2002@aol.com for further information, and to get proper checklists of items for submission packages. Early registration for the conference itself is available for just $50, which covers the entire event from the conference to the venues.
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6. HELPFUL RESOURCES FOR YOUR BAND

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Musicians.net
Katie London katie@musicians.net
http://www.musicians.net
Musicians.Net - THE Indie Music Resource! Live Internet Radio, and you're one stop shop to indie music! We strive to provide independent artists and musicians all of the tools, links and information they need to get their music heard. Come by and check us out!

bandtattoo
Kimber Mayfield lotus@bandtattoo.com
http://www.bandtattoo.com
Online Resource for Unsigned Bands and Indie Groups, Cd Cover Design, Logo Design. Upload mp3's, band of the month contest!

Bongface Agents
hAvoK Ratmgc82@cs.com
http://www.Bongfaceagents.cjb.net
We host hardcore, hip-hop and electronic styles. Weed rules! We got a battle board too. peace - hAvoK

AMOnline.net
Carl Logan clogan@amonline.net www.amonline.net
AMOnline.net helps its members to quickly create a low cost professional web presence that includes real audio without any technical knowledge.

Copyright Your Song
http://www.loc.gov/copyright/forms/formpai.pdf
The PDF form to file with the U.S. Copyright Office.

Copyright Your Sound Recording
http://www.loc.gov/copyright/forms/formsri.pdf
The PDF form to file with the U.S. Copyright Office.

Uniform Code Council
info@uc-council.org
http://www.uc-council.org
The UCC administers the Universal Product Code (U.P.C. bar code) and provides a full range of integrated standards and business solutions.

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You finally finished recording. You've just got your box of CDs back from the duplicator. It sounds awesome! You've sold a bunch of CDs to your relatives and friends. You had a CD release party and sold a few more. Now reality, is slowly sinking in....

HOW IS ANYONE ELSE GOING TO FIND OUT THAT MY MUSIC EXISTS??

There IS a solution...

THE THIRD EDITION OF THE INDIE BIBLE CONTAINS:
*2300* publications that will REVIEW your CD
*2700* radio stations that will PLAY your songs!
*440* vendors and services that will help you to SELL your music!
*350* sites where you can UPLOAD your songs!
*33* articles that WILL help your career to continue to grow!

For details visit: https://www.indiebible.com/icb

The Indie Bible is also available in stores at: BORDERS, BARNES & NOBLE, SAM ASH, and MARS MUSIC (In Canada at CHAPTERS and STEVE'S MUSIC)
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The 2002 Midwest Music Summit is right around the corner. This year closet to 200 bands will showcase on over 20 stages. In addition 10 music industry panels will take place covering touring, producing, management, A&R and indie music. Representatives from TVT, Columbia, Warner Brothers, Roadrunner, Loud, Arista, Clear Channel plus tons of college radio stations will be on hand for some power networking. Dont miss out. More info and register online at www.midwestmusicsummit.com
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7. MAKE $$$$ FROM YOUR MUSIC! PART I
by author Daylle Deanna Schwartz
? 2002 All Rights Reserved. Used By Permission

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A record deal is not the answer to most dreams. Most signed recording artists don't make a dime in royalties. That's why in the new edition of my book, The Real Deal: How to Get Signed to a Record Label (Billboard Books) I take the position that the BEST way to get a record deal is to not go looking for it. The happiest signed artists are those who got their deals by building a big enough foundation to get a label's attention and have more say in the terms of the deal. I encourage you to focus on making money on the road to a record deal. Wouldn't you rather be passionately earning a living from your music than be a poor, bitter artist signed to a label that ignores them?

Why jumpstart your own career? A record label is more likely to sign an artist who's gotten exposure and a fan base. Artist development is history. And, labels don't know what to do with music that doesn't fit molds. Why be at the mercy of folks at a label when you can prove your music can sell your way? Show them by getting gigs, press, radio play, placement in film and TV, and CD sales! The more you do yourself, the better chance of attracting a deal on your terms. Don't settle for any deal! Columbia recording artist Shawn Mullins told me that because he developed his career first, he got a deal that made him happy. If your engine is already running, a record label can add fuel to it with radio and retail promotion, distribution, tour support, and publicity. But it won't start a cold engine.

If you want to do music for a living, go after a career! A record deal can be short lived. Develop a business attitude. In your eyes, your music is special. But, in the larger scheme of the music industry, you're a product. If that offends your ideals, consider doing music as a hobby. If you want an income from it, start seeing it as a business, like marketing shoes or fruit. It sucks to think of your music as a product but that's the bottom line. Work with that or bitch and don't make money. I interviewed bands that are earning a living from music and they all take business seriously. If you think like a business now, you'll have the best opportunity to quit your day job.

One common ground between most musicians who are making money is talent. Too many musicians get jaded and think that if people come to their shows and buy CDs, they're good enough. NOT! This is where so many musicians fall short. Stop chasing record deals and hone your craft! I believe that IF you have tremendous talent, you can make a living from it and attract a record deal. Do everything you can to get so good that people want you. Practice ? Practice - Practice! Find ways to get critiqued by pros. Use a good producer. Improve your songwriting by going to crafting classes. Study with a reputable vocal coach or master musician to sharpen your skills and develop your talent fully. Do whatever you can to polish your music to a level that works in the big leagues, if you want to be in them. It takes patience to wait until you're developed enough to go after a career. But it will put you ahead of the pack.

Once your music is honed to an awesome level, develop a marketing/press package. Do as many live performances as possible. Be prepared for whatever opportunities come your way. Labels want you to have your act together. Don't approach them too soon and risk blowing an opportunity or settling for a bad deal. Wait until you have as many pieces as possible together. Create a foundation that shows you're serious. Develop your product to the max for the best chance of attracting a GOOD deal.

Meanwhile, go make money!

(Part II next month)

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The above is a condensed version of several chapters of the recently released new edition of Daylle Deanna Schwartz's best-selling The Real Deal: How to Get Signed to a Record Label (Billboard Books), which elaborates on ways that musicians can make money on the road to a deal. Daylle is also author of Start & Run Your Own Record Label (Billboard Books). Through Revenge Productions, she does private consulting and teaches seminars based on her books. Her next seminars are Start & Run Your Own Record Label on September 28th and How to Get a Record Deal on November 16th, in NYC. Her website has info on her seminars and her books can be ordered there too. http://www.revengeproductions.net
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Did You Know...

That most artists don't sell as many CDs as they would like because they continue to use the same strategies for radio, press and their live shows that didn't yield them the results they wanted the first time?

At Music Strategies we will teach you new strategies of how to capture the attention of the fanatical fans of major radio stations, create Artist Profiles that will get you the media attention you want and how you can use MTV or VH-1 to promote your next local show.

Serious about selling a lot of CDs and taking your career to the next level? Join us at http://www.musictsrategies.com

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USA INTERNATIONAL SONGWRITING COMPETITION
Songwriters, bands & artists! Enter to win a grand prize of over US$50,000 in cash, merchandise and more! This the largest prize package in any annual songwriting competition. Also, winners' songs will be featured on a nationally syndicated radio program serving over 60 cities in the US and Canada. Judges include A&R Managers from Major Record labels and publishers. BONUS: Early bird entrants receive a FREE gift. Hurry, visit: http://www.songwriting.net
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8. WHAT A REVIEWER WANTS FROM AN ARTIST
by Keith Hannaleck, Independent Music Reviewer
? 2002 All Rights Reserved. Used By Permission

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If you're an artist looking for reviews for your press kit, website, or quotes for your new album, how do you find the right people to review your music?

I am a music reviewer. When I started, I had to do something to build my reputation. I focused on acquiring music I enjoyed and sought out labels and artists that represented my interests. A lot of research and testing of the waters was involved. The same applies for the independent artist that does not have representation, nor can afford it. As an independent, you must do everything from promoting your music, running a website, and one of the most important pieces of the puzzle, getting some good reviews to attract attention to your product.

Whenever I would contact an artist or label, they requested a sample of my work. I would tell them that my website was my resume, and asked them to check it out. I designed, maintained, and uploaded all the content for my site, and that included all the reviews and interviews I had done. It was an effective combination that brought me to where I am today. I am all over the Internet. Do a search on Goggle under MuzikMan, you will get hundreds of hits.

As an artist, similar success is obtainable if you target your market. Find reviewers that cover your genre. Read their reviews and become familiar with their style of writing to see if you are comfortable with it.

The one thing that artists do all the time, that has me shaking my head, is that they will send me e-mails such as "Where do I send a CD for review?" or "Check out this song". Okay, first of all you are not telling me who you are, what kind of music you have created, where you are from, and if you have read any of my previous reviews. You are basically telling me you did zilch for research and are just sending out as many e-mails as you can to see what kind of response you will get. That's a crap shoot, and a huge waste of my time and yours. Once again, target your market. In a broader sense, target your audience, the potential reviewers, and the publications that they write for. Do your home work. Such an e-mail is liable to get no response, or something like "I'm sorry, I am not accepting reviews at this time."

The same thing goes when you send off your CD without contacting the reviewer. Don't do it! I don't have time to ask all of these questions to someone that wants me to do all the work; and then I have to pamper them to give them some direction and information that they should already have before approaching me for my free services.

You are asking for a professional review for no charge - something that is going to help you to promote your product and make money? Where else is this done? Think about that for a moment. It's a sweet deal for the artists. Just send your CD out and a review comes back no strings attached. Not a bad deal. I have piles upon piles of CDs in front of me at all times. What I have to do is eventually sit down and go through them all track by track to initiate a process of elimination. Can I afford to be selective? Your damned right I can. And once that's done, I discard at least 50% of what was sent to me, because it's something I simply do not like or it just isn't that good.

Most reviewers are just like you, they work day jobs, have families to support and they do all of their work at night while everyone else is winding down. Respect and treat others as you would like to be treated yourself. Do you think if you "make it" and hit it big you will have time to answer e-mails and promote yourself? I doubt it. There will be somebody else doing that for you. Respect the time it takes the media to get back to you.

I am in the position I always wanted to be in, to have access to the music I want to hear and enjoy. It took me a few years to get to that point, but I paid my dues like everyone else to position myself. Keep in mind with success you will have a busy and tight schedule, and you only can do so much in a day.

There are tons of sites out their designed specifically for the Indie artist. There is also a lot of free information to educate yourself on the right way to market your music. You spend time and money to send out all those CDs and press kits - don't you want your music to end up in the right hands? Don't you want people that are into your kind of music to hear it and write about it? It makes sense.

Most artists do not have clue how to market themselves. I can't tell you how many CDs I get that fall into genres I won't, and never have covered. I have received blank CDs with no tracks listed on them, no information to follow up with an artist, burned CDs with atrocious artwork and quality, CDs that skip all the way through. You name it and I have got it one time or another. On the flip side I have people that send me binders of information, and the music is just not my cup of tea. Online press kits are the way to go. If a reviewer accepts your invitation to listen to your music send back a link to your press kit. If they want more information on you they will get online and read it. Save yourself some time and money!

This is the life of a reviewer, this is reality. All of this is only my personal viewpoint and opinion...other reviewers may not agree. For a popular reviewer that is in demand, time is critical. If you are a good reviewer, you take your time and really listen to the music, and give it your best with every review. I do, and that's why the process is longer for me, and the CDs continue to pile up. A lot of reviewers just flip through a few tracks and write a paragraph. Anyone can do that. Believe me, it's always an honor to hear someone's work. The reward is the response you get from the artist after sending them a glowing review. For me the words that make it all worth it are "Thanks for the great review, I think you really got it." This means I understood their message and their music. For me that's what it's all about. So an "atta boy" never hurts. We have egos to you know. Just a quick e-mail to say thanks and acknowledge the work on your behalf is a nice gesture. To not acknowledge someone is rude and unacceptable. As hard as you work at putting that music together, a reviewer is out there that knows that, and expects nothing less from themselves. They will give back to the artists and their fans the same kind of effort with a fair, and well thought out review.

I do 30 to 40 reviews a month, including interviews and the occasional article when requested, like this one. I do it because I love it, period. I don't expect a pat on the back or kudos, I expect professionalism and respect from the person that wants my attention and a write-up.

Make sure you know who you are sending your requests to. What publications they write for? If they are accepting submissions? If they are, how long will it before a review would be forthcoming? Do not bug the reviewer with e-mails asking if they have listened to the music yet; they will contact you when a review is ready. If you don't hear back in a reasonable amount of time, then contact them to ask if they plan on reviewing your music. You will get a yes or no, at least you would from me.

So, that's my viewpoint as the guy at the keyboard pounding out all the words. Don't forget now, I started reviewing my own music from my own personal collection before I wrote for all the publications I do now. I also had no formal journalism experience or education. When I look back at the reviews I wrote in 1998, I cringe. They were awful. I could look at any review I ever wrote and make changes to improve it, just as musicians do with their music.

What's my point with all of this? Some kind folks with experience helped me, and gave me a chance to get to where I am today. I know how that feels. That is why I support Indie artists. In a sense I am one too.

I will never forget from whence I came, but I refuse to deal with arrogance, laziness and unmotivated people. Those are my choices as an individual that insists upon high standards. That's what it's all about for me today as a reviewer and music lover. I want to give my best because I know each and every artist out there does the same when they record their music, whether I like it or not. We are all in the same boat traveling on the same sea. I hope all of this helps someone before they decide to start promoting their music without thinking about how they are going to do it.

============================================= Keith "MuzikMan" Hannaleck muzikman@bcn.net is an independent music reviewer. Keith writes reviews for several music sites on the Internet.

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BOOST TRAFFIC TO YOUR WEBSITE WITH THE INDIE LINK EXCHANGE!

The Indie Link Exchange is a list of musicians that wish to exchange links with other music related sites. With over 500 current listings, it's a great way to get some FREE exposure

There are no rules to follow (except common courtesy). It's a simple one-to-one exchange of text links or banners.
http://www.indielinkexchange.com/ile
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9. CD REVIEW OF THE MONTH by Keith "MuzikMan" Hannaleck
? 2002 Keith "MuzikMan" Hannaleck
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Artist: Motorbaby
Title: Rise
Genre: Rock
Label: Ten Wings Music
Website: www.motorbaby.com

If you don't get some kind of emotional rise when you listen to this CD, you may as well just hang it up, you're not a living breathing sentient being. Sharon Middendorf (vocals, guitars) and Ron Mancuso (bass, guitars, drums, keyboards) are the main players in the group Motorbaby.

This is a sexy rock and roll, and it's just soaked in sensuality and high energy. "You Can't Download Me" is the opening track, and it sets the tone for the entire CD. That song is also included as a Quicktime Video special mutli-media extra and it's a real head turner. Middendorf sings in the song-"You can't download a revolution, ya can't download a revelation, and ya can't download me." Ya gotta love it. What great lyrics for our day and age, they serve as a real eye opener that makes you think about the inhuman technical society we live in today. Middendorf has a great voice, and is a very talented musician.

The production of this recording really got my attention; it's clear, crisp, and powerful. My other favorite is the title track "Motorbaby," it just chugs right along with a driving rhythm and pounding beat with stinging guitar lines that pull and tug at your heartstrings.

This is what rock 'n' roll is all about; it's all unadulterated fun, complete with all the trimmings. Its time you let loose and pick up this CD and give it spin, it will set the mood for your entire day. Wanna make your motor run baby? Give this disc a spin.

Credits:
All Songs Feature Sharon Middendorf in a collaborative effort with Tony Visconti, Godfrey Diamond, Kathy Valentine, Eve Nelson, Ron Mancuso, Lez Warner and Pete Min.

1. You Can't Download Me
2. Rise
3. So Surprised
4. Fly Away
5. Motorbaby
6. I Can't Wait
7. She Said
8. Skin On Skin
9. Pretty Idiot
10. Dear Timothy
11. So High
12. Impulsive
13. Submerged
14. Love Is A Shadow
====================================================
Keith "MuzikMan" Hannaleck muzikman@bcn.net is an independent music reviewer. Keith writes reviews for "Women Of Music-Music Of Women" as well as several other sites on the Internet. Contact Keith for submission information.

Reviews, interviews, and articles can be viewed at these sites:
www.musicdish.com/muzikman
www.classicrecords.com (DVD-DAD Reviews)
www.themusic.com/muzikman
www.lancerecords.com
www.Indie-Music.com
www.womenofmusicmusicofwomen.com
www.indiebible.com/muzik
www.girlmusician.com
www.progressiveworld.net/muzikman.html
www.jazzreview.com
www.bluesmatters.com
====================================================

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