October 2012


The contacts listed are sorted into FIVE sections.
    1. Publications that will REVIEW your music
    2. Radio Stations/Shows that will PLAY your songs
    3. Labels, Vendors and Promotional Services that will help you to SELL your CD
    4. Sites where you can UPLOAD your band's MP3s or videos
    5. Helpful Resources for recording artists

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SECTION ONE: SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

HardCity
Kanari 14, Samos, 83100 Greece
PH: 2273024967 FX: 2273024967
Dimitris dib71laz@hotmail.gr
www.hardcity.gr
News, interviews, reviews, mp3 streaming, videos and much more to find from Heavy Metal, Hard Rock and Rock artists.

Gospel Synergy Magazine
12645 S. Ashland Ave. Calumet Park, IL 60827
Andr'e L. Carter alcarter@gospelsynergy.com
www.gospelsynergy.com
Stay in the know about new independent Gospel and Christian artists.

Hip Rock Magazine
6526 Miles Ave. Louisville, KY 40214
PH: 502-498-6591
Daniel C. Morrison danielcurtismorrison@gmail.com
www.hiprockmagazine.com
Where Rock meets Hip Hop & Majors meet Indies. We interview independent artists and review independent albums. We offer many other features as well as promotional opportunities for independent artists.

The Old Time Herald
PO Box 61679, Durham, NC 27715-1679
PH/FX: 919-286-2041
Sarah Bryan editor@oldtimeherald.org
www.oldtimeherald.org
Celebrates the love of Old-Time music - grassroots or homegrown music and dance. Old-Time music shares origins, influences and musical characteristics with Roots music across America. Our magazine casts a wide net, highlighting the Southeastern tradition while opening its pages to kindred and comparable traditions and new directions.

Blues-E-News Magazine
4719 Quail Lakes Dr. Ste. G, Box 190, Stockton, CA 95207-5267
Big Wayne Rinehart wayne@livebluestonight.com
www.blues-e-news.com
Your partner in Blues! Our mission is to support and promote Live Blues as an art form through social media and monthly newsletters. Our magazine features reviews, news and articles.

Let God Rock Your World
537 Marsh Ave. Johnstown, PA 15902-3108
C.W. Ross cw@christianrockersonline.com
letgodrockyourworld.wordpress.com
Blog covering every style of Christian music from Worship to Metal and all styles in between.

Makin' It Magazine
www.makinitmag.com
Our goal is to provide aspiring artists and industry professionals with the information, opportunities and resources they need to succeed in today's Urban music industry. What started as a simple four page newsletter in 2007, has grown to a nationally distributed magazine with various online properties, mixtape series and promotional programs designed to connect independents to the industry. With a focus on education and community, our goal is to help our subscribers turn their passions into a careers.

Vandala
Box 22001, Vernon, BC V1T 9L7
PH: 250-309-1299 FX: 250-545-4822
www.VandalaConcepts.com
Our Vandala Ezine and blog brings top independent music, interviews, reviews, news, events and more to fans with a 100% unique honest spin! Check our website for Submission Guidelines.

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SECTION TWO: RADIO STATIONS, SHOWS AND PROMOTERS

2.1 RADIO - STATIONS AND SHOWS

UnsignedRadio.biz
c/o Wye Creek Music, PO Box 7886, Bakewell, Derbyshire, DE45 7AW UK
Mike Evans unsignedradio@rocketmail.com
www.unsignedradio.biz
We ONLY play unsigned bands and songwriters. We accept demos and we guarantee to play your track (as long as the audio quality is good). Please only send one track initially. If we want you to send more we will ask. Singer/Songwriter, Country, Alt-Country , Roots, Rock/Indie, Acoustic, Folk, Pop and Soul/R&B and Funk. Send us your BEST TRACK via our Drop Box at http://www.unsignedradio.biz/submit.html

Synergy1Radio
12645 S. Ashland Ave. Calumet Park, IL 60827
Andr'e L. Carter alcarter@gospelsynergy.com
www.gospelsynergy.com
We welcome submissions from independent Gospel artist musicians and small labels. Send your mp3s. Encode the mp3s at a quality of 192K or higher and set up the ID3 tags to properly identify the track, album, performer, etc. Mp3s with no DRM only please. Maximum submission 2 songs.

ROK Out Radio
715 Fig St., Scranton, PA 18505
PH: 570-565-9773
Lady Spitfire ladyspitfire@rokoutradio.com
www.rokoutradio.com
The Backbone of NEPA Music is looking for emerging artists to submit their songs for radio airplay! The goal of the station is to provide exposure for awesome bands who just need help finding their audience. The station is here to help local acts from across the US and even world to have their music heard and build their fan base. Our station requires all music submissions to be in MP3 format with the appropriate ID3 tags embedded. We are extremely eager to have your music a part of our rotation.

New Driven Radio
PH: 770-538-4744
Sherry Sabine NewDriven@gmail.com
www.facebook.com/NewDrivenRadio
A weekly 4 hour radio show that features only independent Rock from across the US and around the world. It airs Tuesdays 8-midnight (est). We feature independent bands from Soft Rock, Hard Rock, Punk, Metal, Southern Rock, Americana, Pop and everything in between. The first 2 hours are called New Driven Cruise and we feature the softer stuff there. The second two hours is called New Driven Torqued and the harder stuff is featured there.

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2.2 RADIO PROMOTERS

Bryan Farrish Radio Promotion
1828 Broadway, 2nd Fl. Santa Monica, CA 90404
PH: 310-998-8305 FX: 310-998-8323
Bryan airplay@radio-media.com
www.radio-media.com
Indie airplay promotion to commercial, commercial specialty and college radio stations in the U.S. and Canada.

Howard Rosen Promotion
521 W. Channel Islands Blvd. #15, Port Hueneme, CA 93041
PH: 805-382-2200 FX: 805-201-7816
info@howiewood.com
www.howiewood.com
Since 1985 We have been helping artists reach their goals of obtaining radio airplay, expanding their fan base, and creating awareness throughout the industry. @Howiewoodpromo







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SECTION THREE: SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC

3.1 SERVICES - PROMOTION/PUBLICITY

Grit PR & Promotion, LLC
4207 SE Woodstock Bl. #269, Portland, OR 97206
Laurena Marrone info@gritpr.com
www.gritpr.com
More than anything, we are "client advocates." We are part of your team, leaving egos and preconceived notions about the public relations and promotion business far behind. Our strength is in our diversity which enables us to seamlessly and successfully work with a wide range of diverse clients.

Hev'nbound Music Services
3206 1/2 Brackenridge St. Ste. B, Houston, TX 77026
PH: 713-446-6746
Cedric B. Wiley cedric@hevnbound.org
www.hevnbound.org
We are a full-service company that manufactures, distributes, as well as markets and promotes Gospel Hip Hop & Christian contemporary artists.

NinjaBull Entertainment Solutions
4930 Knable Ln. Trevose, PA 19053
PH: 267-288-5763
Nina Kelley-Rumpff Nina@ninjabullentertainment.com
www.ninjabullentertainment.com
We do pretty much ANYTHING related to getting independent artists more fans, more gigs and more revenue.

MusicianPromote
Fred Demming fd@musicianpromote.com
http://www.MusicianPromote.com
We market artist songs at the iTunes store and connect artists to online music resources with a free electronic press kit.

Countdown Entertainment
110 West 26th St., New York, NY 10001-6805
PH: 212-645-3068 FX: 212-989-6459
James Citkovic james@countdownentertainment.com
www.countdownentertainment.com
We broker intellectual properties (sell major gold & platinum recording artists music publishing catalogues and catalogues of masters). We also represent bands, groups, singers, songwriters, musicians, composers, music producers and music managers, to independent music labels, production companies and major recording labels. We provide music publishing deals, music licensing deals, film music deals, TV music deals, and record distribution, as well as non-exclusive, non-commission *personal* music consultant services to help your career.

Phenomenal Music Group
talent@phenomenalmusicgroup.com
www.phenomenalmusicgroup.com
A Hip Hop and R&B music production company that takes a holistic approach using all of our resources available to enhance the abilities of the band or artist regarding the art and sound of their music. Our mission is to establish relationships and partnerships for mutual capitalization; while implementing innovative plans that would increase name branding and exposure; capture a stronger presence through our demographically diverse customer base to expand and increase market share; and create positive community based programs that will provide educational opportunities and economic assistance through established relationships, entertainment programs, events and curriculum and to maintain the highest ethical and moralist standards in ALL of our business dealings.

Miles High Productions
PO Box 93157, Hollywood, CA 90093
PH: 323-806-0400 FX: 323-462-0829
mhpmanagement@mileshighproductions.com
www.mileshighproductions.com
Created to bridge the gap of companies working directly with music artists and entertainment based projects who are in need of additional marketing support. MHP also focuses on non-music ventures such as corporate brand building, cosmetics, gaming, sports and other industries. MHP's goal is to elevate your product or artist to a higher ground in an expedient timeframe by exposing them to new and existing online audiences. MHP also focuses on taking our campaigns one step further by cross-promoting all traditional methods of marketing with online opportunities for further outreach. @MilesHigh

Vandala Concepts
Box 22001, Vernon, BC V1T 9L7
PH: 250-309-1299 FX: 250-545-4822
www.VandalaConcepts.com
A Unique Entertainment Company dedicated to servicing the needs of independent musicians worldwide. We also review artists with a unique honest spin in our Vandala Ezine! We have a wide range of services for every artist, drop us a line.

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3.2 SERVICES - LABELS, DISTRIBUTORS AND ONLINE VENDORS

Reformatory Records
PH: 773-706-5128
Mike Repel info@reformatoryrecords.com
www.reformatoryrecords.com
Independent multi genre record label. Submit your material through our online submissions page.

Do Love Gospel Records
PH: 754-333-1354
D.L. Gilbert DLGRecords@DLGilbert.org
www.DLGilbert.org/DLGRecords
A South Florida based Gospel independent record label.

Teekatown Records
Lionel teekatown@hotmail.com
www.teekatown.com
We are a Canadian Hip Hop record label that is always looking for new talent.


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SECTION FOUR: SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

XPOrAdio.com
409 Knollwood Dr. PO Box 665, Hampstead, NC 28443
PH: 973-273-2174
www.xporadio.com
We provide a platform for artists who create original music to expose and promote their music, and for music lovers and music industry professional to discover new music. Unlike a "real" terrestrial radio station, we do not solicit nor do we accept paid advertising. Unlike a terrestrial "music venue" we do not charge a fee for people to listen (nor do we sell drinks). It is up to each individual artist to decide if and how much they want to "XPOSE" their music by acquiring and assigning "XPO CREDITS" to their songs. Such exposure may help artists attract a larger following, sell more CDs and TRACK DOWNLOADS, and garner the attention of music industry professionals who may want to play their music on a "real" terrestrial radio station, purchase their songs for other recording artists, or offer them a recording contract.

ChazBo Music
PH: 855-342-9261
info@chazbomusic.com
www.chazbomusic.com
We are a music video channel playing inside stores on a daily basis. When your music video is approved for distribution, it's GUARANTEED to get played daily. Inside your FREE account you have a tool called Interactive Map that shows you exactly when and where your music video is airing in locations across the country.

PlayFi
#7-10, 320 Carlisle St., St Kilda East, VIC 3183 Australia
PH: (+613) 9043 7510
info@playfi.com
www.playfi.com
The future of live performance online. PlayFi is a revolutionary new platform to help you stream live performances, sell your tracks and videos and broadcast high quality to any device.

Pro Video Site
113 S. First Colonial Rd. Virginia Beach, VA 23454
PH: 757-714-4776 FX: 757-422-1082
Tommie Rodgers submissions@provideosite.com
http://provideosite.com
Music video website for Hip Hop artists.

WHOOZNXT
contactwhooznxt@nxtm.tv
www.whooznxt.com
We reward you based on your ability to connect with your fans. It's simple: Grow your fanbase to get access to our gigs. We're not another social network. We don't require you or your fans to do anything on our site. The only thing you need to do is CONNECT YOUR SOCIAL NETWORKS and we'll take care of the rest. We'll track your progress and hook you up with career-changing opportunities. We work with some of the biggest players to help them find the most buzzworthy artists on the internet. To help them, we've created a new chart based on social media popularity. Climb our chart to get noticed.

BandLadder
Brafield Hall, Brafield on the Green, Northamptonshire, NN7 1BA UK
support@bandladder.com
www.bandladder.com
We offer unsigned bands the opportunity to sell their music, promote themselves and get noticed as they climb the BandLadder. We are open to all genres (the more the better).

iWantJam
www.iwantjam.com
Aims to connect musicians and fans worldwide through live shows, video streaming and social media. Nothing can replace the feeling of a live show, and iWantJam???s powerful & easy-to-use platform will bring your favorite band right into your bedroom for free. Artists will be able to connect with their fans on a much deeper level than just a profile page and music button, thus offering far more than a promotional device, but a unique experiential connection. Welcome to the online live music experience of iWantJam!

arkade
29 Kingsdale Ct. Broadway, Worcs WR12 7BK UK
PH: +44 (0)1386-853-007
info@arkade.com
www.arkade.com
A professional solution for serious artists who want to retain complete control of their web presence and global digital distribution - at an affordable price. Fans can discover, preview, stream & share music; registered users can purchase Artists' merchandise and downloads & get free tracks, make Track & Blog comments, contact Artists & more! Artists get 100% of the price they set; make special promotions & limited editions; define their previews (full track or any part they chose); create ringtones; get ISRCs; widgets; embed track links; product bundling; manage mailing lists and mail outs; blogs; covers & more.

Exposed Vocals
Randy Morano support@exposedvocals.com
www.exposedvocals.com
Hip Hop video website that allows you to upload your music and then promote it for you? We get our members airplay, magazine and newspaper features and gigs at absolutely no cost!

JukeBoxAlive
311 Montford Ave. Asheville, NC 28801
PH: 828-232-0016
Will Cumberland cumberland@jukeboxalive.com
jukeboxalive.com
Our Advanced Jukebox Player protects your music from being digitally downloaded, yet allows fans to hear your music online. This creates exciting possibilities for you to present yourself to new audiences without being ripped off.

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SECTION FIVE: SOCIAL NETWORKS AND ONLINE COMMUNITIES

Backstage Vibe
PH: 920-988-1619
Ray Davies ray@backstagevibe.com
www.BackstageVibe.com
An innovative social music network open to artists, musicians, producers, promoters, and the public - to connect, create, showcase, buy, sell, collaborate, comment and more. Backstage Vibe is committed to the music community, fans and artists alike - and we never take a commission on anything sold on our site. Come Vibe with Us!

OKMusic
www.okmusic.fm
A fusion of music and the social network. Now you can use music to reveal your heart and soul. Join our Public Square, find new friends through the music you love, and help us build a new and exciting musical community.

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SECTION SIX: HELPFUL TOOLS AND RESOURCES FOR YOUR BAND

6.1 RESOURCES - GENERAL

Revinyl - The Ultimate Music Quiz Tool
71 North Ave. Brunswick, NE 68720
John B. Kurth revinylapp@hotmail.com
http://www.revinylapp.com/
You are the mastermind behind your own tailor-made music quizzes. Create a quiz and challenge your friends' music intelligence, by seeing who can recognize the tune and its cover art the fastest.

Peerless Mastering
1085 Commonwealth Ave. #322, Boston, MA 02215
PH: 617-527-2200
info@peerlessmastering.com
www.peerlessmastering.com
Dedicated to providing the highest quality restoration. We offer the highest quality stereo and 5.1 pre-mastering, CD, CD Enhanced, and DVD-A authoring and full audio restoration. Our staff is exceptional at giving our clients the best quality and service, guiding them through the final phase of their sonic process with ease and expertise. We are uniquely equipped to provide the highest quality mastering available anywhere. We have the expertise, equipment, and skills to achieve the full sound potential of your album. As more and more artists are choosing to record in project and home studios, high-quality professional mastering in an acoustically accurate room has never been more important. Working at Peerless' state-of-the-art studios with our highly trained engineers, you can realize your sonic vision and make your recording sound as full, warm, punchy, and clear as possible. We will guide you through every step of this final phase of your project, and you will be truly amazed when you hear how incredible your music can sound. @PeerlessMaster

Festival Network Online
www.festivalnet.com
There's nothing like a live performance! FNO lists more than 7,000 events throughout the U.S. and Canada seeking performers, from local & regional to national & international. @_festivalnet Search by 22 different music genres, event attendance, zip code radius & more. Plug in festival dates with club dates.



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6.2 RESOURCES - EDUCATIONAL

Virtual Music Conference and Expo
2720 Old Lebanon Rd. #108, Nashville, TN 37214
PH: 615-200-8081
Vinny Ribas vinny@indieconnect.com
www.virtualmusicconference.com
A 3 day, 2 night ONLINE conference designed to help you increase your chances of long-term success in the music industry.

World Song Festival
PH: +(503) 7126-9440
Juan Antonio Castellanos jacastellanosc@yahoo.com
www.festivalmundialcancionpanama.com
We are organizing the 3rd World Song Festival which will take place in Panama city from Jan 14th 2013 to Jan 19th 2013.

Daylle Deanna Schwartz

Music Marketing Manifesto Blog
John Oszajca
john@musicmarketingmanifesto.com
www.MusicMarketingManifesto.com
Advanced strategies, secrets, tactics and tips on selling your music online. @JohnOszajca


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6.3 RESOURCES - TOOLS

ArtistEcard
www.artistecard.com
Our goal is to help artists to present and promote their music and other creations through a professional image. With the help of ArtistEcard you will save time and money and control your own content with powerful admin tools. You will be amazed how easy it is to submit your music and create your own Electronic Press Kit. Try out our 15 Day Free Trial EPK!

CDstands.com
30 Compton Way, Hamilton Sq. NJ 08690
PH: 609-689-1711
Scott Clark info@cdreview.com
www.cdstands.com
We manufacture our own line of CD boxes for artists to sell their music at shows or in stores.

MyNewsletterBuilder
comments@mynewsletterbuilder.com
www.mynewsletterbuilder.com
A user-friendly, feature-rich, online newsletter management program for novices and professionals alike.



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6.4 RESOURCES - AUDIO

DIAMONDISC AUDIO - "Where Audio Meets Art"
204 Still Water Cir. Nashville, TN 37221
PH: 615-662-6870
Doug Diamond doug@diamondiscaudio.com
www.diamondiscaudio.com
A full-service multimedia company specializing in Audio and CD Mastering services as well as Stereo Mixing, CD/DVD Duplication and Replication, Video Editing, DVD & Blu-ray Authoring, Graphic Design, Website Design, Music Supervision, Composing, Publishing and more. We are dedicated to providing top-quality creative services, excellent customer care, and affordable prices to independent artists and small businesses. Let us help you put those finishing touches on your final mixes in the all-important Mastering stage. You're going to want your project to be equivalent to those found in record stores when it comes to Volume Level, EQ, Compression, etc. - that's where we come in!


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6.5 RESOURCES - ORGANIZATIONS

ASCAP OnStage
www.ascap.com/members/onstage.aspx
ASCAP pays members for live performances at venues of any size. You can now receive royalties when your music is performed live at venues of all sizes throughout the country. Just provide the basic details of the performance and which of your songs were performed and you'll receive an OnStage payment with your normal ASCAP distribution. It's that simple.



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SECTION SEVEN: THIS MONTH'S ARTICLE

The Definitive Guide To Facebook For Musicians

by Bryan Kim, Tracksby
© 2013 All Rights Reserved. Used By Permission


Facebook is the largest marketing channel for most musicians and bands. Surprisingly, it's also the one they know the least about. So in this guide, we're going to breakdown why Facebook is important, how it works, and most importantly, the specific steps you can take to make Facebook work for you and your fans.

Artists, you can't be blamed. Many of you developed your social networking habits on Myspace, Twitter or YouTube. These platforms are (or were) a lot more straightforward than Facebook. In most cases you post it, forget it, then maybe check the #s later. Not only do these inattentive social media habits fail on Facebook, they can actually hurt you in a very quantitative way

Furthermore, Facebook largely ignored music for most of its existence. By the time Facebook introduced musician/band pages and artists started amassing an audience there, musicians got dropped into an unfamiliar, fully-formed social networking culture - without any sort of learning curve, burdened with the behavioral baggages of outdated social networks.

But Facebook is really not that hard. And if done right, you have a lot to gain. By numbers alone, there are more people that regularly sign into Facebook than Twitter + Myspace + YouTube combined. So it's really important now more than ever to optimize your Facebook presence.

EdgeRank: What It Is, Why It Matters

Before we get into actionable tips, we need to familiarize ourselves with the concept of EdgeRank.

EdgeRank is the name of the algorithm that Facebook uses to determine how often your content appears on a user's news feed. This is key. Most of your fans don't explicitly visit your artist page, so the only realistic chance of reaching them on Facebook is to appear on their respective news feeds. This is essentially what counts for "distribution" on Facebook.

EdgeRank' algorhithm determines what a user will see on their news feed. It attempts to filter out all the crap that gets shared on Facebook, and tries to predict what any given user will actually want to see. To any given fan, your musician/band page is competing with thousands of other friends, pages and other objects to grab their news feed real estate.

So how does EdgeRank determine if your Facebook post is news feed worthy? One word: ENGAGEMENT. You need your fans to like, comment and share your Facebook posts. Anytime one of your fans engages with one of your posts, they're more likely to see your following posts. Conversely, if a lot of your fans engage with your status update in the first few moments it's posted, fans who sign into Facebook later are more likely to see it on their news feed. So early engagement on a post can be proportionately more important.

Have you noticed how your most liked posts end up getting the most impressions? Exactly.

There's a lot of ways EdgeRank slices many factors that affect your news feed distribution. If you'd like to dive into the specifics of EdgeRank, google it and you'll get a wealth of detailed articles, like this, this, and this.

No matter how facebook slices it, your actionable instruction remains the same: GET MORE ENGAGEMENT! Get those likes, those comments, those shares. Make it your main goal with Facebook. These engagement points build on top of itself, ensuring better and better distribution on news feeds over time as your engagement improves. It's something like a credit score for your Facebook page, and the algorithm lends you more impressions the better you perform.

Now that we've established the importance of getting good engagement on Facebook, let's dive into art of actually doing it. Here's how to get Facebook's EdgeRank algorithm to work for you???

Posting to Maximize Engagement: A Checklist

Photos, Photos, Photos: Photos do well on facebook. Always consider a good and relevant image upload to accompany a status update. This one tactic alone can multiply your distribution, so be generous with the photo uploads.

If possible, orientate a photo in square or portrait alignment (more engagement since it does't get cropped in people's news feeds). But don't worry too much about it, a good landscape orientated photo is better than no photo at all.

Geo-targeting: Does it make sense to geo target? You can geo-target posts by city, state, provinces or country. Geo-targeted posts usually reach a higher percentage of fans in the targeted location.

Consider geo-targeting for tour dates, radio support, local appearances, etc.

image one for The Definitive Guide To Facebook For Musicians article


Geotargeting

When In Rome: Are you geo-targeting a post to an international country? Post in their language. Seriously, you will get a ridiculously good engagement % from this. Do it on your very next international tour stop.

Say More With Less: Shorter posts generally do well, so keep it snappy. Exceptions: heartfelt, substantial, personal, emotional, soul-baring or narrative (story-telling) posts.

Avoid being too self-promotional. Promote it gently.
Be funny! Be surprising! Be authentic! Show personality! Dance on the line of what's acceptable or not. If you can elicit a guttural response, you're more like to get engagement. (good example, George Takei: https://www.facebook.com/georgehtakei)

Mind the Time: If possible, spread out updates over time. Avoid overlapping peaks between 2 posts. I would wait at least 2 hours between posts, preferably longer. The lifespan of any given status update is a lot longer than a typical tweet, since EdgeRank can surface a post several hours and days after its publish time. By giving any given status update enough time to engage, you avoid cannibalizing your own engagement per successive post.

Use the scheduler to queue up posts if necessary.

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Queue

Interact With Fans: Spend a few moments after posting interacting with fans who leave comments on your status update. Like their comments, and respond to them in your own comment box. As your fans see likes and comments coming from your page, they're a lot more likely to leave a comment themselves, hoping that you might see their comment. And comments especially are EdgeRank gold! Plus, it's an easy and quick way to make your fans' day.

Questions can work well. Try ending any given status update with a Q that directly relates to your post. It can help jump start the commenting.

Celebrate: Holidays are the ultimate zeitgeist moments; they are a great opportunity to engage with your fans. Put up holiday-themed posts on the day of, including unofficial ones like Valentines day, Mother's/Father's day, Halloween, etc.

Say It With a Lyric: Are you a lyrical musician? Spell out your own lyrics in a status update, especially if it's relevant to whatever else you're pushing in the status update (links, videos, pics, etc.). Your lyrics are akin to a secret code language with your fans, especially if they've already emotionally connected with your words in song. Fans like that.

Format lyrics to imply that they are indeed lyrics. And make it easy on the eyes, make it flow like the cadence of the song. The quicker the fan can recognize the lyrics, the quicker they will "like" the post.

In-Line Previews: Are links properly displaying in-line preview? You can adjust the image and description in the in-line preview before you post. Make edits as necessary.

image one for The Definitive Guide To Facebook For Musicians article


Inline-previews

Pins + Highlights: Pin or Highlight important posts

Pinning moves a post to the top wall. To pin a post, click the pencil icon that shows up when you mouse to the upper right-hand corner.
Highlighting expands a post across the full width of the wall. To highlight a post, click the star icon that appears when you move your mouse to the upper right-hand corner of any post.

image one for The Definitive Guide To Facebook For Musicians article


Pins-highlights

Milestones: Don't forget to use Milestone posts for key moments from your life. Milestones are distributed wider, get more engagement, and are automatically expanded.

Post milestones by clicking into that middle thread on the wall. You can create milestones in your timeline after-the-fact. Tell a story of your career on facebook: Create milestones for album releases, chart accomplishments, signing to mgmt or labels, first sell-out crowds, etc.

Avoid Sloppy Auto-Posting Apps: Avoid auto-posting features, plug-ins and apps that don't properly inline preview content to links. E.G.: Tumblr, Twitter, etc.

Exception: Instagram. One of the few auto-posting apps that properly auto-posts to FB, and gets good engagement. If you're a frequent Twitterer, do NOT have Facebook auto-post your tweets. The Facebook audience and algorithm have less patience for frequent updates. And if fans start choosing to receive less updates from you (which they can do with one click), your EdgeRank will suffer.

The Psychology of Click-throughs: Oftentimes your main objective in posting a given status update is to get click-throughs on a link. In this situation, you still want to write to maximize engagement because that gets you distribution. But you need to mind the goal of getting click-throughs as well. To that end, write a message that gives your fans a really good, direct reason to click through. Think like a fan, make them want it. Think of how the most trafficked bloggers use headlines to lure their audience to click through: oftentimes they'll tease you into clicking through to the full article. They'll appeal to your sense of surprise, novelty or exclusivity. For example, a lot of them use the tactic of priming your curiosity, holding back key info to compel you to click-through to satisfy your itch (E.G. "Watch the surprising technique this ninja cat uses to survive a 100 story fall ").

Check out Yahoo's featured homepage stories. They use the teasing curiosity tactic on almost every story they feature. When sharing interviews with media, pull a context-less quote. One that your fans would want to read through to figure out the context.

Good Musician/Band Facebook Pages:

Lady Gaga: https://www.facebook.com/ladygaga
Lil Wayne: https://www.facebook.com/LilWayne
Azealia Banks: https://www.facebook.com/azealiabanksmusic
Bassnectar: https://www.facebook.com/Bassnectar
Lykke Li: https://www.facebook.com/lykkeli
Portugal. The Man: https://www.facebook.com/portugaltheman
Deadmau5: https://www.facebook.com/deadmau5
Pitbull: https://www.facebook.com/pitbull
Diplo: https://www.facebook.com/diplo
Atmosphere: https://www.facebook.com/Atmosphere
Jhameel: https://www.facebook.com/Jhameel
Radical Something: https://www.facebook.com/RadicalSomething

These are but a few random examples. Would love to hear your suggestions in the comments.

Facebook Feedback Fun:

I've re-hashed the above advice to countless artists and managers over the years, and oftentimes the last question they'll ask me is what sort of engagement #'s they should be aiming for. That's easy: better than what you were doing before!

On a per status update basis, you should pay attention to all the obvious stats: likes, comments, shares and impressions. You want to aim for better stats than what you're used to seeing. Over longer periods of time, check your Insights and pay attention to the "Talking About This" graph. The "Talking About This" stat measures how many of your fans liked, commented or shared your posts - the exact raw materials needed to produce higher EdgeRank and distribution.

Engagement can be unpredictable, so embrace that failure will happen. You might create the perfect post and still bomb. That's okay, it's a great opportunity to think through why it failed, and cognitively earn your way to your own conclusions.

And last but not least, have fun with it! Strategic Facebooking doesn't need to be a sinister machiavellian, manipulative, marketing scheme. Most of your fans actually want to hear from you and interact with you, and by employing the above tips, you are doing your part to reach them halfway. As an added bonus, Facebook gives you real-time feedback on how well your posts are performing. You'll be surprised by the wisdom you gain into human psychology from observing your own FB engagement over time. Personally, I find it intellectually stimulating. Every status update is a creative, collaborative endeavor: put a little bit of yourself out there, and see how your fans respond.

Almost like dropping a new song.

Bryan Kim (@freshbreakfast) is Dr. of Biz Dev at Tracksby www.tracksby.com He personally admins 100+ musician Facebook Pages with a combined following of 35M fans and blogs at Trackswell www.trackswell.com



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