November 2012


The contacts listed are sorted into FIVE sections.
    1. Publications that will REVIEW your music
    2. Radio Stations/Shows that will PLAY your songs
    3. Labels, Vendors and Promotional Services that will help you to SELL your CD
    4. Sites where you can UPLOAD your band's MP3s or videos
    5. Helpful Resources for recording artists

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SECTION ONE: SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

Chicago Music Magazine
submissions@chicagomusicmagazine.com
www.chicagomusicmagazine.com
Our focus is the enhancement of the live music experience in Chicago and around the world. We lead the way. We are the eyes and ears of a fan-forward inspiration. Driven by authentic content, Chicago Music Magazine embraces and balances the necessity of journalistic integrity alongside the fundamental interests of our audience. Content includes music news, concert, festival and album reviews, interviews, videos and photos, the spotlight- discover new music (developing and touring acts worldwide) and local pulse- discover Chicago music.

Independent Music Promotions
2009-939 Expo Blvd. Vancouver BC V6Z3G7
PH: 778-837-1477
James Moore james@independentmusicpromotions.com
http://www.independentmusicpromotions.com
DIY music promotion company specializing in guaranteed reviews for musicians with depth.

New Music Michael
13715 Woodcroft Ave. Edmonton, AB T5M 3M3
PH: 780-266-8949
Michael Senchuk mike@qazam.com
www.newmusicmichael.com
Music blog focusing on new Indie, Alternative and Folk Rock. Tends to favor Canadian artists and bands.

Nine5Four The Magazine
PH: 954-709-6444
D. Francis francis@nine5four.com
www.nine5four.com/mag/get-featured/musicreview
Features up and coming Hip Hop talent in a print and online magazine. CD reviews, interviews etc. are the core of our content.

Reviews New Age ~ Discovering Music
C/ Noria, 8 - AlcalÃ, de Guadaíra (Sevilla) - C.P. 41500 (Spain)
PH: +34679126309
Alejandro Clavijo info@reviewsnewage.com
www.reviewsnewage.com
One of the most popular musical online platforms for the New Age genre in Spain. Features album reviews, news, biographies, competitions and concerts, and makes known the artists and emerging new releases in this genre, as well as the Ambient, Lounge, Celtic, World Music and Neo-Classical genres.

The IDEA Magazine
128 South Penn, Salina, KS 67401
PH: 785-201-1055
James Lowe kjagradio@kjagradio.com
http://kjagradio.com/?page_id=47
A free monthly newspaper distributed FREE throughout Kansas and other parts of the country including Minnesota and Vegas. Features interviews each month with unsigned musicians as well as major signed artists.

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SECTION TWO: RADIO STATIONS, SHOWS AND PROMOTERS

2.1 RADIO - STATIONS AND SHOWS

RADIO Nuages
3 Av Ote 290 Las Cumbres, Monterrey, Mexico 64610
PH: 210-401-0988
Alan Campbell radionuages@yahoo.com
radionuages.blogspot.mx
Online radio that plays Acoustic Instrumental, New Age, Easy Listening and Classical music.

STEEL 93 RADIO
2 Sunrise Dr. #2, Vernon, NJ 07462
Adam "Z" Zawislak adamz@steel93.com
www.steel93.com
Online radio station with a Rock/Alternative format.

Pro Flow Radio
PH: 234-738-1848
DJ Maxheat proflowradio@gmail.com
www.proflowradio.com
Personal computer or mobile phone access to the internet's hotest musicians.

The Independent Music Show
83, The Grange, Lough Rd. Lurgan, Co. Armagh, BT67 9BU UK
PH: +44-02838321608
Tom Lambert tom@theindependentmusicshow.com
www.theindependentmusicshow.com
The biggest syndicated independent radio music show on the internet

Chomee Artists Radio and Music Community
17580 Marabastad, Kroonstad 9500, South Africa
PH: 27829725575
Mpho Malgas mpho.malgas@malgasentertainment.co.za
www.chomee.co.za
Online radio airplay for R&B and Hip Hop artists. We also host a music community for fans and artists.

The Southern Star Radio Network
Michael michael@thesouthernstar.org
www.southernstarnetwork.com
Internet radio station with a variety of shows.

New Driven Radio
PH: 770-538-4744
Sherry Sabine NewDriven@gmail.com
www.facebook.com/NewDrivenRadio
A weekly 4 hour radio show that features only independent Rock from across the US and around the world. It airs Tuesdays 8-midnight (est). We feature independent bands from Soft Rock, Hard Rock, Punk, Metal, Southern Rock, Americana, Pop and everything in between. The first 2 hours are called New Driven Cruise and we feature the softer stuff there. The second two hours is called New Driven Torqued and the harder stuff is featured there.

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2.2 RADIO PROMOTERS

God's Country Promotions
2501 US 70 East, Morganton, NC 28655
PH: 828-391-4334
Doug Hudson godscountrycd@yahoo.com
http://www.godscountrypromotions.com
Promoting Christian indie artists to national radio.





Bryan Farrish Radio Promotion
1828 Broadway, 2nd Fl. Santa Monica, CA 90404
PH: 310-998-8305 FX: 310-998-8323
Bryan airplay@radio-media.com
www.radio-media.com
Indie airplay promotion to commercial, commercial specialty and college radio stations in the U.S. and Canada.

Howard Rosen Promotion
521 W. Channel Islands Blvd. #15, Port Hueneme, CA 93041
PH: 805-382-2200 FX: 805-201-7816
info@howiewood.com
www.howiewood.com
Since 1985 We have been helping artists reach their goals of obtaining radio airplay, expanding their fan base, and creating awareness throughout the industry. @Howiewoodpromo



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SECTION THREE: SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC

3.1 SERVICES - PROMOTION/PUBLICITY

Regent Music
PH: +44 (0) 1539-528-808 FX: +44 (0) 843-2653829
info@regentmusic.com
www.regentmusic.com
Formed from a love & passion and a desire to represent & develop acts in the Acoustic/Folk/Roots genres in the UK and overseas. Regent Music organises & co-ordinates tours, festival appearances & one-off concerts for its acts - with a passion, huge attention to detail, and a 'developing' and career-building ethos.

Dr. Music Promotion
Blumenstrasse 5, D-58097 Hagen, Germany
PH: +49-2331-1274625 FX: +49-2331-1274624
Miriam Guigueno doc@dr-music-promotion.de
www.dr-music-promotion.de
The Rock & Metal promotion agency with distribution label, management department, publisher and online shop! True to the motto "Medicine for your Ears!" The all-round carefree service for bands, artists and labels - we offer a wide spectrum of services in the music industry and we are established for a long-time experience in the entertainment business and the creative accomplishment of cross-media campaigns since 2006.

Dernier PR
PH: 323-807-0188
Andrea DeLesDernier andrea@dernierpr.com
www.dernierpr.com
An entertainment publicist specializing in music and comedy. Working with over 100 artists promoting multiple albums, Andrea takes on a select number of clients at a time because she works with each artist personally; helping the artist to develop their own promotional skills.

Eclectric Promotions
71 West View, Selby, North Yorkshire, YO8 5BD UK
PH: 07508960155
Gareth Mitchell eclectricpromotions@gmail.com
http://www.facebook.com/pages/Eclectric-Promotions/105381039582428?ref=hl
Working for all genres I will promote bands and gigs locally and nationally where possible.

TMC's Ultimate Exposure
PO Box 2586, Toluca Lake, CA 91610
PH: 323-860-7074
Taylor Gray creativeservices@transitionmusic.com
www.transitionmusic.com
Provides new artists with opportunities in the visual media world while also providing them with the opportunity to work with an already established and pre-approved music library. The target is television, advertising, and film. Not only is Ultimate Exposure opening doors for artists but it's making the process to find break out music easier for TV/film clients.

Gary Hill PR and Bookings
www.facebook.com/GaryHillPRandBooking
PR Services offered include press release and one sheet writing to full PR campaigns. Pricing starts at $100 per month. While we've done campaigns in the past for Heavy Metal, Hip Hop, Electronic music and Progressive Rock, along with literary and film campaigns, all artists and genre are welcome.

Audiosocket
3518 Fremont Ave. N. #400, Seattle, WA 98103
PH: 206-295-3298 FX: 206-238-3498
Cary LoGrande cary@audiosocket.com
http://www.audiosocket.com
A music licensing technology company that provides highly curated, culturally-relevant music for various projects. Our clients want high-quality, well-made, well-recorded music in all genres. This music and recording quality needs to stand up to the best that is out there, because that is what we are competing with, so keep that in mind.

Audiosocket UK
PH: +44-7855-449845
Neil Cartwright neil.cartwright@audiosocket.com
www.audiosocket.com
A music licensing technology company that provides highly curated, culturally-relevant music for various projects. Our clients want high-quality, well-made, well-recorded music in all genres. This music and recording quality needs to stand up to the best that is out there, because that is what we are competing with, so keep that in mind.

ACTION! Media, Marketing & Management
PO Box 302709, Austin, TX 78703
www.action-pr.com
A forward-thinking Alternative music publicity, marketing and artist management firm that specializes in progressive crossover artist development, high profile multi-media awareness campaigns and focused artist management services. As one of North America's top go-to indie publicity and marketing firms, ACTION! delivers strategic media campaigns and well-defined informational blitzes through a multi-faceted platform of wide-reaching marketing tactics.

KuKaZi
468 N. Camden Dr. 2nd Fl. Beverly Hills, CA 90210
PH: 310-394-1927
info@kukazi.com
www.kukazi.com
In a nutshell, KuKaZi is an extremely well positioned and unique business development agency that creates, develops and executes unique brand extensions for a myriad of entertainment entities, ultimately fueling unrecognized revenue streams forever more. KuKaZi helps these same entities and artists discover new business models, outside of their primary skill-set, inherently generating long-term income, above and beyond their core craft. Specializing in the conceptualization and subsequent licensing of branded entertainment (consumer products and beyond), KuKaZi also possesses unparalleled experience in broadband, mobile, gaming, as well as traditional broadcast and cable industries.

Media Stew Public Relations
PH: 313-516-5937
Eric Harabadian info@mediastewpr.com
www.mediastewpr.com
A full service company that is here to assist the creative musician/artist in all aspects of promoting and advancing their career. Our slogan is " We're Cookin' for You" and we take that very seriously! We can work with all budgets and know what it takes to be a musician and artist in today's challenging and competitive marketplace. Let us bring our collective experience of over 30 years as a musician and over 20 years as a freelance journalist to work for you.

IndiePower.com
PH: 818-505-1836
info@indiepower.com
www.indiepower.com
Started by industry veterans to further the goal of helping develop the cutting edge of new artists and labels with innovative marketing and talent. Combining 25+ years of valuable experience with an arsenal of talents and a passion for breaking albums and artists, Indie Power is about to add a few new pages to the history books! @indie_power

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3.2 SERVICES - LABELS, DISTRIBUTORS AND ONLINE VENDORS

Trigger Happy Records
3030 Edgewater Dr. #103, Sugar Land, TX 77478
Derek Hames info@triggerhappyrecords.com
www.triggerhappyrecords.com
We are a family-owned independent record label housed out of our very own Edgewater Sound Recording Studios in Sugar Land, TX. We work with driven, talented artists to develop the things that already make them great into an extremely marketable package that we then use to sell them directly to fans, radio, media, etc., as well as (when desired) shop them onto larger labels as well. Our full-time staff consists of a record producer, recording and mixing engineer, and a media relations/promotions/shopping specialist, and project-by-project staff that encompasses other skill sets such as photography/graphic design, fashion design, web design and development, social media development, digital distribution, booking and management services, etc. We WANT to hear from you, the independent artist...catch our ear and we'll talk -- if you're an artist we truly believe in, we will offer you a deal with the express purpose of helping you turn music into a lucrative, full-time career. Genres: Acoustic, Alternative, Americana/Alt-Country, Blues, Country/Bluegrass, Folk, Hard Rock, Industrial/Goth, Jamband, Pop, Prog Rock, Rock/Indie, Roots, Singer/Songwriter, Soul/R&B/Funk.

Cliche Musique
1429-A Le Bourgneuf Blvd. Repentigny, QC J5Z5E5
PH: 514-702-9045
Patrick Brochu patrickbrochu@clichemusique.com
www.clichemusique.com
An independant record label based in Montreal, Canada.

Record Union
Kungsgatan 42, 111 35 Stockholm, Sweden
Fredrik anr@recordunion.com
www.recordunion.com
Provides artists, bands and labels with comprehensive distribution to the world's leading online music stores and services. Simply upload your music, add some info about your release and we will deliver it to Spotify, iTunes, Amazon MP3, eMusic, Rhapsody and many more. Use the discount code "indiebible" to receive a 15% discount on Record Union distribution packages.

D'Luvv Records
admin@dluvvrecords.com
www.dluvvrecords.com
R&B label that also hosts an online TV show.

YouSound Records
Antonio Sica info@yousound.dj
www.yousound.dj
An online record label based in Bologna, Italy, focused on Club music. The DJ uploads one of his tracks on www.yousound.dj to join a contest called "u-fight". The community votes. The winning tracks get published and promoted through the YouSound label.

EvenTho' Records
PO Box 352843, Palm Coast, FL 32135
PH: 904-584-4105
E. Eubanks ede.eventhorecords@live.com
http://eventhorecords.wix.com/eventho-records
Hip Hop, R&B and Gospel label. While many record labels in today's industry try to play it safe by only seeking out those who which look sound and perform like others; it is our utmost goal and desire to seek out those who stand out from the crowd. What once made the music industry a thriving and profitable business was the concept of bringing forth new and refreshing talent. However, somewhere along the lines that concept was lost or somehow misplaced. We at EvenTho' Records look to reinstate the concepts and values that were utilized by the forefathers of this wonderful industry. For we know within our hearts and our minds that regardless of your race, creed, color, gender or genre... EVERYBODY IS A STAR...

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SECTION FOUR: SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

artistxite
info@artistxite.com
www.artistxite.com
An online source to discover and download music. Our editorial staff writes weekly reviews for the best new music and lets you know about upcoming releases and emerging artists. In addition to keeping you up to date with what's new, we also have a deep appreciation for the music that has influenced us and our favorite artists. That's why we also frequently publish features about essential albums, instruments or artists. At artistxite you will also find extensive information about artists, labels, album credits and genres. Think of artistxite as your trusted record store with one small difference: we only sell music downloads. Music at artistxite is available as MP3, AAC and FLAC at the same price and DRM-free.

Xbox Music Store
www.xbox.com
Offers millions of songs to discover, stream, download and own for tablets, PCs, TVs and phones. Customers can create playlists, stream or download their favorite songs, or create artist-based stations to discover new music. If you are an independent musician or recording artist, you can sell your music in the Xbox Music store. You do this by working with one of several companies that provide music to the Xbox Music store. Each company has its own system and process for accepting music and paying royalties, so contact the following companies directly for more information: Believe Digital, CD Baby, finetunes or TuneCore.

JukeBoxAlive
311 Montford Ave. Asheville, NC 28801
PH: 828-232-0016
Will Cumberland cumberland@jukeboxalive.com
jukeboxalive.com
Our Advanced Jukebox Player protects your music from being digitally downloaded, yet allows fans to hear your music online. This creates exciting possibilities for you to present yourself to new audiences without being ripped off.



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SECTION FIVE: SOCIAL NETWORKS AND ONLINE COMMUNITIES

headliner.fm
PH: 347-788-8066
feedback@headliner.fm
www.headliner.fm
Enables artists to leverage their existing social media fans and send highly targeted promotional messages to the music fans on the web who they want to reach.



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SECTION SIX: HELPFUL TOOLS AND RESOURCES FOR YOUR BAND

6.1 RESOURCES - GENERAL

The Self-Love Movement
www.howdoiloveme.com
Bestselling author, Daylle Deanna Schwartz, has just relaunched The Self-Love Movement. Building self-love can help you achieve a lot more in your life. Daylle officially registered January as Self-Love Month and is giving her 13th book "How Do I Love Me? Let Me Count the Ways" away for free on www.howdoiloveme.com There's a pledge you can sign to commit to beginning 2013 with 31 days of self-love. The pledge reads: "I commit to do my best to do something loving for myself, however big or small, for the first 31 days of 2013." The pledge is meant to encourage people to start the year on a loving path. The book addresses all the issues that keep self-love low, or elusive, and gives practical ways to turn inward. Daylle hopes that if people start the year with more kindness toward themselves, they'll continue throughout the whole year, which will improve their lives exponentially!

TuneFund
10 Pine St., Cold Spring, NY 10516
PH: 646-294-2744
Greg Remillard info@tunefund.com
www.tunefund.com
A crowdfunding site where musicians can raise money for any career related expense a they may face.

MasurLaw
101 East 15th St., New York, NY 10003
PH: 212-931-8220
info@masurlaw.com
www.masurlaw.com
A full-service transactional law firm focused on the media, entertainment and technology sectors. We also have deep experience in many other industries, including games, fashion, branding and consumer products. Our distributed network of affiliate counsel extends our coverage across a wide range of disciplines and geographical regions, including Southern California, Silicon Valley, London and Hong Kong.

Moozar
23 Rue d'Anjou, 75008 Paris, France
contact@moozar.com
www.moozar.com
The listening and sharing of music on social networking and streaming site reaches a record level. 95% of digital music reproduction is unauthorized, with no retribution to artists. However music lovers are willing to reward their favorites titles and encourage musical creativity. Moozar allows artists to monetize their titles when these are played and shared on YouTube, Facebook or any other so cial networking and streaming site. Encourage fans to reward where music is on!

Festival Network Online
www.festivalnet.com
There's nothing like a live performance! FNO lists more than 7,000 events throughout the U.S. and Canada seeking performers, from local & regional to national & international. @_festivalnet Search by 22 different music genres, event attendance, zip code radius & more. Plug in festival dates with club dates.

Peerless Mastering
1085 Commonwealth Ave. #322, Boston, MA 02215
PH: 617-527-2200
info@peerlessmastering.com
www.peerlessmastering.com
Dedicated to providing the highest quality restoration. We offer the highest quality stereo and 5.1 pre-mastering, CD, CD Enhanced, and DVD-A authoring and full audio restoration. Our staff is exceptional at giving our clients the best quality and service, guiding them through the final phase of their sonic process with ease and expertise. We are uniquely equipped to provide the highest quality mastering available anywhere. We have the expertise, equipment, and skills to achieve the full sound potential of your album. As more and more artists are choosing to record in project and home studios, high-quality professional mastering in an acoustically accurate room has never been more important. Working at Peerless' state-of-the-art studios with our highly trained engineers, you can realize your sonic vision and make your recording sound as full, warm, punchy, and clear as possible. We will guide you through every step of this final phase of your project, and you will be truly amazed when you hear how incredible your music can sound. @PeerlessMaster


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6.2 RESOURCES - EDUCATIONAL

Creative Collaborative Conference
3 Patti Page Way, Centerville, MA 02632
PH: 508-362-0066
www.artsfoundation.org
The Arts Foundation of Cape Cod is sponsoring out annual Creative Collaborative Conference on March 18, 2013. It's an expo bringing together all of the artists, arts leaders and cultural organizations in our region. We're planning to have afternoon break out sessions on several artistic disciplines and our music session will be focused on booking and marketing.

Musicians Institute, College of Contemporary Music
6752 Hollywood Blvd. Hollywood, CA 90028
PH: 800-255-7529
music@mi.edu
www.mi.edu
A world leader in contemporary music education since 1977. Its dynamic curriculum is current, comprehensive and compatible with the needs of students who not only desire to study music, but also build a career in a modern music industry that is constantly changing.

Music Marketing Manifesto Blog
John Oszajca john@musicmarketingmanifesto.com
www.MusicMarketingManifesto.com
Advanced strategies, secrets, tactics and tips on selling your music online. @JohnOszajca




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6.3 RESOURCES - TOOLS

Wear Your Music
info@wearyourmusic.org
www.wearyourmusic.org
Our Mission: bringing music and philanthropy together while greening the world one guitar string at a time.

iTuneCharts.com
www.itunecharts.com
The most technological advanced tracking system available to see if your song or album has made it to the iTunes Chart. Most other websites only offer Top 100 Songs on iTunes, but iTuneCharts.com offers the Top 400 Songs on iTunes! This data is provided by Apple iTunes so you'll not find a more up to date iTunes Chart anywhere!

Mixcloud
www.mixcloud.com
Created for everyone who enjoys listening to great radio and DJ content and for content creators who are looking for better ways to host and promote their Cloudcasts online. A Cloudcast is an extended audio show that is hosted in the "cloud", in other words hosted somewhere centrally on the Internet rather than on your local hard-drive. Therefore, unlike Podcasts, Cloudcasts can be enjoyed via on-demand streaming without any waiting required. Cloudcasts are easy to create and upload - no fiddly RSS and XML to worry about (if that means anything to you!). And because they're stored in the cloud, there is a lot more interesting data to play with - who's listening to what, where in the world they are, how long they listen for and so on. This allows us to do a much better job recommending other Cloudcasts to you.

CDstands.com
30 Compton Way, Hamilton Sq. NJ 08690
PH: 609-689-1711
Scott Clark info@cdreview.com
www.cdstands.com
We manufacture our own line of CD boxes for artists to sell their music at shows or in stores.

Hostbaby
5925 NE 80th Ave. Portland, OR 97218
PH: 888-448-6369
hostbaby@hostbaby.com
www.hostbaby.com
The best place to host your website/domain! Powerful artist tools including blogging, calendar, mailing list, selling merch, and streaming audio. Integrate your site with Facebook, Twitter and more! No design skills are needed. We have hundreds of professional design templates. Sell your music through CD Baby, iTunes, Amazon MP3, Napster, Rhapsody + over 15 other music sites!



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6.4 RESOURCES - AUDIO

Crystal Mixing and Mastering
Graeme Kay graeme@CrystalMixing.com
www.CrystalMixing.com
Professional online audio mixing and mastering.

Morbid Mastering
PH: 847-345-4732
Dan Info@morbidmastering.com
www.morbidmastering.com
Mastering for extreme metal music. Death metal / Black Metal

DIAMONDISC AUDIO - "Where Audio Meets Art"
204 Still Water Cir. Nashville, TN 37221
PH: 615-662-6870
Doug Diamond doug@diamondiscaudio.com
www.diamondiscaudio.com
A full-service multimedia company specializing in Audio and CD Mastering services as well as Stereo Mixing, CD/DVD Duplication and Replication, Video Editing, DVD & Blu-ray Authoring, Graphic Design, Website Design, Music Supervision, Composing, Publishing and more. We are dedicated to providing top-quality creative services, excellent customer care, and affordable prices to independent artists and small businesses. Let us help you put those finishing touches on your final mixes in the all-important Mastering stage. You're going to want your project to be equivalent to those found in record stores when it comes to Volume Level, EQ, Compression, etc. - that's where we come in!


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6.5 RESOURCES - ORGANIZATIONS

Recording Artists Guild
5825 Sunset Blvd. #902, Hollywood, CA 90028
PH: 800-724-8667 x102 FX: 800-559-1936
Jessica Pearson jessica@rag-usa.org
http://www.ragorg.com
The Recording Artists Guild is an organization created for artists by artists in order to provide independent musicians with medical benefit discounts, promotional tools, industry contacts, legal contracts, an online support system and most recently a cost-free on demand online merchandise store via Cinsay.com. RAG has partnered with Cinsay.com to create a Cinsay Smartstore™ Platform for every RAG member. You can view our current stores here mycinsay.com/keyword/rag In celebration of this partnership, RAG is waiving the $79.00 registration fee for the next 100 artists that sign up! Please follow this link ragorg.com/free-registration-monthly




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SECTION SEVEN: THIS MONTH'S ARTICLE

The 3 Mistakes Every Musician Makes While Using Social Media

by Ariel Hyatt, Ariel Publicity
© 2013 All Rights Reserved. Used By Permission


While social media is a critical component to any musician's overall marketing strategy, it needs to be done so effectively, or it is likely to become another source of time and frustration, rather than THE source responsible for moving you closer to achieving your goals.

There are quite a few simple pitfalls that musicians often make while using social media that need to be avoided.

By doing so, you will set yourself on a path towards an effective social media presence and a more loyal fan base.

Mistake Number 1: Self-Promotion is the Only Form of Communication (Or, Content is NOT Varied!)


Research and studies say that mixing up the content is KEY! But sadly most artists are too busy SELF PROMOTING and they totally forget this.

Most artists use text but forget the whole wide world of photos, videos and other sites to integrate into their strategy!

A good general rule to use is that only 1 in every 10 posts should be self-promotional, with the rest focusing on mixed media content focused on sharing your interests and passions with your fans and followers.

My social media pyramid will help you stay the course and you will never push out boring content ever again!

Mistake Number 2: Lack of Branding

I see this all of the time, artists do not think about how they look across their most important social channels – your Twitter is red, your website is blue and your Facebook has no elements that tie into your brand.

Matching your branding across platforms is KEY!

Using your logo is a great anchor to set a specific look, feel and color scheme in place.

Here is an example of an artist with strong branding (notice the common look and feel across all pages which help to make her more distinguishable):

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Mistake Number 3: No Newsletter!

Every single study you will read still points out one fact.

Your newsletter is where you will make most of your money

I know you either don't have a newsletter or you have a newsletter which kind of sort of sometimes goes out once in a while because you are:

1. Too scared to over communicate with your fans and you don't want to overwhelm them, making them want to unsubscribe.

2. You don't feel you have anything interesting to say, for example you have no shows, no studio time booked and absolutely no "music news".

3. You feel you have enough to do with Facebook, Twitter, YouTube, etc. etc. etc. and so you don't even bother with the newsletter.

The only thing you are affecting with this attitude is your bottom line.

What in the heck does the newsletter have to do with social media?

Your social media should feed your newsletter in every way possible. You should never give away music without getting an e-mail address in exchange, you should always have a widget for people to sign up to your newsletter across all your platforms (i.e. your website, your blog, your Facebook fan page, etc.).

Ariel Hyatt founded Ariel Publicity & Cyber PR 12 years ago and her firm has worked with over 1,000 musicians and bands of all genres. The Ariel Publicity mission states that all artists deserve to be heard and there is a place for artists of every level to receive exposure. Ariel Hyatt has managed to place tens of thousands of artists in countless outlets from national magazines and TV to the most grassroots online fanzines. Her company is now 100% digital and helps artists increase their online exposure. She is also the co-founder of Bandletter.com, a company that creates newsletters for musicians. www.arielpublicity.com



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