Every Month I Send Out a Newsletter With 43 New Listings of Places Where You Can Get Music Reviews, Interviews, Radio Airplay etc.

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- May 2004 -

The Indie Bible: Independent Music Promotion
Cover Design By Bob Masse
$29.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!

Table of Contents

1. Introduction
2. Sites Where You Can Get Your Music Reviewed
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources
7. "Relocating For Your Career" by Bronson Herrmuth, author of "100 Miles To A Record Deal"
8. "How to Overcome Age Discrimination in the Music Business" - PART II by Bobby Borg author of "The Musician's Handbook"

All New 2004 Edition!
Learn the marketing and promotion methods that one musician uses to bring in over $5000 a month in income from the Internet! There are no 'pipe dreams'sold here. The author details step-by-step how he finally said good-bye to his day job and starting spending more time on his music. Download Version available for only $18.95 and that *includes* one free PDF update to the next edition!
THE INDIE BIBLE is the all-in-one resource for Recording Artists. It lists 4000 publications that will review your music and 3200 radio stations that will play your songs. Over 10,000 contacts in all.

Get your copy today at http://www.indiebible2004.com or visit your local Guitar Center, Sam Ash, Borders or Barnes & Noble (in Canada at Long & McQuade).


This month's winner of the Sennheiser E835 microphone (visit http://www.sennheiserusa.com )
- Clifton Castelloe, Charlotte, NC

This month's winner of a pair of Sennheiser HD280Pro headphones (visit http://www.sennheiserusa.com )
- Tofamusic, Mornington, Australia

This month's winners of the A&R Directory (for more information visit http://www.musicregistry.com ) are:
- Lynn Matlock, Humble, TX
- Jennifer L. Pricci, Atlantic Highlands, NJ
- Intelligent Dennis, Chicago, IL

This month's winners of the Publisher's Directory (for more information visit http://www.musicregistry.com ) are:
- Tara Jones, Gulfport, MS
- Tyrone Houston, Norcross, GA

This month's winners of the Musician's ToolKit CD (for more information visit https://www.bookingagentsdirectory.com ) are:
- Brett Cahoon, Gloucester Pt. VA
- Gregory R., Napa, CA 94558

This month's winner of "100 Miles to a Record Deal" by Bronson Herrmuth (for more information on this book, visit http://www.songrepair.com )
- Joe Cameron, Sherman Oaks, CA
This month's winner of The Indie Band Manager (for more information on this program, visit http://www.indiebandmanager.com) is:
- Jere B., Youngstown, OH

This month's winner of "How To Successfully Promote Your Music on the Internet" e-book by David Nevue (for more information on this book, visit http://www.promoteyourmusic.com ) is:
- Chris Andrus, Salt Lake City, UT

This month's winner of the musicSUBMIT music promotion and publicity service (for more information visit http://www.musicsubmit.com ) is:
- George Hayes, Clinton, MD

This month's winner of a shirt/jersey from Enjoy Music (for more information visit http://www.enjoymusic.com ) is:
- Indie Radio Live, North Loxahatchee, FL

This month's winner of a one year subscriptions to Electronic Musician Magazine (visit http://www.emusician.com) is:
- Jennifer Licko, Swansboro, NC

This month's winner of a free entry into The Rock Solid Pressure Radio Show competition (for more info visit http://RockSolidPressure.com ) is:
- Shannon H. Emmaus, PA

This month's winner of the CD Trophy Clock (for more information visit http://www.cdstands.com/index.shtml?icn ) is:
- Matt Oldenburg, Bolivar, MO

This month's winner of a 3-month subscription to the Bandit Newsletter (for more information visit http://www.banditnewsletter.com ) is:
- Deborah Thacker, Los Gatos, CA

This month's winner of the 1-2-3 Music Store (for more information visit http://easybe.com ) is:
- Kris Miller, Hemet CA


Beat Wire will deliver your press release directly to the desk tops of over 5000 music editors at daily newspapers, magazines, news agencies, top Web sites, radio stations--every place you need to be promoted. Whether it's a new CD, upcoming tour, charity concert, or any other music-associated event you want to announce, there is hardly anything more potentially rewarding than a positive response to a well-written press release. Our clients have had their music featured in major media outlets like New York Times, CNN, Entertainment Weekly and USA Today to name just a few. In addition to press release distribution, Beat Wire can also write a press release for you.

For more information, please got to http://www.beatwire.com
Do your records rock? Do they sound huge like the big names? Punchy, warm, loud? Better than the competition? If not, Rare Form Mastering is the answer. Our experienced engineers, mastering grade processing and reference monitoring can bring that major label sound to your music. From your original mixes to the final delivery master, from our engineer's hands to your fans' stereo or surround system. Whether CD, DVD or vinyl, we have the experience to make your music sound the way your audience wants it to sound. Put our 2,500+ albums of mastering experience to work for you. http://www.RareFormMastering.com


Welcome to the May Indie Contact Newsletter.

Our first article this month is titled "Relocating For Your Career" written by author Bronson Herrmuth. Bronson identifies several factors to consider when you're trying to determine whether or not a move would help to advance your career.

The second article is Part II of Bobby Borg's informative look at age discrimination in the music business.

As is the case every month, there is a large group of new contacts listed that can help you to gain more exposure for your music. So dig in, and enjoy the May issue of The Indie Contact Newsletter!

David Wimble
The Indie Contact Newsletter

Below are the contacts that were submitted to me in April. The contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Services that will help you to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Helpful resources and promotional sites for recording artists
Check out the new InterMixx DIScPLAY!

Now indies can sell more CDs at live events with this durable mobile listening station! Comes complete with integrated CD player. Easily portable, it closes to contain and protect all items neatly. Simple, quick and easy to use... just open it and set it on your merch table. Purchase price includes one set-up fee for IndieGate.com.
Music Gorilla plays your songs directly to the labels!
They guarantee it.
Friday, May 21st Music Gorilla will be doing a showcase at Antone?s in Austin, TX. 6 bands from the Music Gorilla community will be playing their songs LIVE for an A&R rep from SONY Records!

Check them out at http://www.musicgorilla.com




Silence Magazine
PMB #208 519 I-30 Rockwall, TX 75087
PH: 325.370.4996 FX: 972.771.6505
Dustin Reid dustin@silencemagazine.com
We review indie albums, conduct interviews, host live video and mp3s for download.

New Classics
PH: 01588 630266
John Pitt webncl@new-classics.co.uk
CD reviews, including folk, world, jazz and classical music.

Daydreamer Music Reviews
Reviews, Daydreamer Music Ltd, PO Box 198, Goole, DN14 0WZ, UK
Bryan Machon info@daydreamer-music-reviews.com
Professional, comprehensive album and demo reviews by music journalists and enthusiasts. Live reviews and artist/band interviews. Press kit and promotional content writing.

Three Monkeys
Via Tagliapietre 13, Bologna 40123, Italy
PH: 5883164
Andy Lawless info@threemonkeysonline.com
Current affairs/music magazine with interviews and reviews.

between planets
Bob indie.bible@betweenplanets.co.uk
Music news and review site where bands can also publicize themselves.

Music Overload
111 Oak Lawn Ct #207, Schaumburg, IL 60195
Amber amber@music-overload.com
Interviews, reviews, featured bands etc. Punk, rock, emo, screamo...

79564-1995 Weston Rd. Toronto ON, M9N 3W9 Canada
LiANA Di Marco guitarbabe@hotmail.com
All about music, songwriting and the business of entertainment.

CrossOver - Network For Youth Culture
Roland Ludwig, Untere Schoenauer Strasse 16, D-04654 Frohburg, Germany
PH: 49-0-34348-53293 FX: 49-0-34348-53293
ALL styles of music are being reviewed by a review team of about 12 people. This site has about 2000 page impressions DAILY. In German and English.

Crashin' In
c/o Lio, Prince St. Stn. PO Box 404, New York, NY 10012
A website for indie-pendent music promotion.

PO Box 120040, Staten Island, NY 10312
Vincent webmaster@cybermidi.com
Music, news and reviews relating to the Independant Artist. Sign up for your own featured web site.

Defy Magazine
1728 Talon Ave. Henderson, NV 89074
We know that today?s garage band has the potential to become tomorrow?s hot ticket.

Announces NEW LOWER PRICES - 1,000 CDs in jewel boxes as low as $1,390!

Package includes:
- a free UPC barcode
- worldwide distribution through CD Baby
- free digital audio distribution with Disc Makers' DAD program
- a free review of your music by TAXI
- 300 11"x17" posters for only $99

Learn more at http://www.discmakers.com/hl

Also visit this site to get a FREE "Musician's Guide to the Web"
ROCK / HEAVY METAL BANDS: Try Our Satellite Ads!

Advertise At Blistering.com & Blabbermouth.net:
-> Our Satellite Ads are virtual jukeboxes that play music on command
-> Give your fans immediate access to sound and information from an ad
-> Let our massive audience of 375,000 monthly visitors discover your music
-> We GUARANTEE 750 downloads per month-long campaign!

See and feel our Satellite Ads:




mrJungle Radio
Online request radio promoting indie and start up bands for FREE. No band will be turned down!

PO Box 293 Orange, VA 22960
PH: 540-661-1245
R.W. Shamy Jr. rw@twangcast.com
We play independent artists including Americana, Alt. Country, Bluegrass, Classic Country and Blues.

The Pagan Radio Network
PH: 651-457-0912
Paul Ieson arizonatramp@hotmail.com
Pagan rock with attitude...

Indie Radio Live
16837 64th Pl. N., Loxahatchee, FL 33470
PH: 561-790-3791 FX: 561-790-3791
Merrick merrick@indieradiolive.com
An internet radio station bringing you international Indie artists.

15A Sale Dr. Baldock, Herts, SG7 6NS UK
Simon Hill info@2010fm.com
A completely INDEPENDENT digital music organisation based in the UK that specializes in live webcasts from unsigned bands and up and coming DJ's.

Yellow Beat
Gremlin and Baby Magic ciao_babies@yellowbeat.net
A music show broadcasted live from Shonan Beach FM 78.9MHz in Japan. We deliver our program in Japanese and English.

Rock of Ages
All styles of Rock/Metal.AOR, Rock-Pop, Glam, Melodic-Rock, Melodic-Metal, Power Metal and Classic Rock, Progressiv Rock and Progressiv Metal, sometimes Thrash, but no Death Metal. My emphasis is on UNKNOWN bands. I like to stay more underground in the radio show.

The Bristol Brothers Show WDYN
Brother Don drk@dynrec.com
Brother Don, WDYN, 2844 Dewey Ave. Rochester, NY 14616
I play independent artists only.

Get started selling your CDs at IndieGate.com for only $30.00

Have you wanted to get involved with the online indie pioneers at the InterMixx IndieGate, but those pesky $$$ were holding you back? Well, not any more! Sell your indie CD through the InterMixx IndieGate and get started right now for an all-time low set-up fee of only $30.00. It's never been this affordable to get involved with InterMixx, so let the company that's been helping the indie market grow for over 15 years help YOUR market to grow as well!

Please visit http://www.IndieGate.com and become a Merchant Member right now!
Charging into its eighth year, The NEMO Music Festival & Conference is one of North America's premier music industry events. NEMO takes place in Boston, a city renowned for being a hotbed of new talent, breaking new acts, and the home of The Berklee School of Music. With three nights of music featuring nearly 250 artists from around the world performing in the areas premiere nightclubs and the prestigious Boston Music Awards. For more information and a showcase application form, please go to:




Assembly Entertainment
8961 Sunset Blvd. West Hollywood, CA 90069
PH: 310-888-4040 FX: 310-288-8301
Seth Owen info@AssemblyEntertainment.com
Artist management company seeks new artists. We accept unsolicited demo material.

Diggs Communications
PH: 480-361-8697 FX: 480-361-8698
Brent Diggins info@diggspr.com
A full service music publicity, marketing and event planning firm, dedicated to getting musicians heard and organizing music events.

Dewey dewman92@hotmail.com
A promotional service for all punk, metal, emo, alternative bands.

dB Promotions & Publicity Inc.
1365 Yonge St., Ste. #204, Toronto, ON M4T 2P7, Canada
PH: 416 928 3550 FX: 416 928 3401
Dulce Barbosa dulce@dbpromotions.ca
National radio promotion and artist publicity.

Project For Life Promotion
Alicia Grimes projectforlifemanagement@hotmail.com
PO Box 225, Melvin, IL 60952
PH: 217-443-3579
Take advantage of our special offer! We will promote your music to 30 college radio stations that report to CMJ for 4 weeks for only $500.

CD Star Music
7281B Huntingdon, Powell River, BC, V8A 1P3 Canada
A CD distribution retail outlet for emerging musicians of talent.

Eindie Records
PH: 347-495-7777
Stacey Seronick stacey@eindie.com
We are an independent record label for unique artists like yourself!

Nomadic Wax
486 Jefferson Ave. Brooklyn, NY 11221
Ben Herson ben@nomadicwax.com
African and International Hip-Hop production company and label.

Mosquito Records
PO Box 39375, London SE13 5WP UK
PH: 442088520433 FX: 442088520433
London E. Taylor etaylor@mosquito-records.com
London based indie label promoting bands and solo artists.

Danie Cortese Entertainment Inc.
PH: 416-877-8072
Danie Cortese dcortese@platinum1.com
Talent/Publicity firm looking for various types of new artists.

PH: 303-781-9199 FX: 303-806-2862
Michael Meyers Michael@starvingformusic.com
Providing a unique outlet for the distribution and marketing of indie music across the US and Canada. Sign up today, no cash outlay from the artists.

60 E. 9th St. Upland, CA 91786
PH: 909-840-7133 FX: 909-920-9029
Dileone Dileone@enexes.com
Your entertainment gateway. Online distribution and promotion.

International Music Promotions & Marketing Service
U.S. Hwy. 160, Forsyth, MO 65653
PH: 417-546-3965 FX: 417-546-3967
Charlie Beth worldwidemusic@yahoo.com
http://www.angelfire.com/mo/Jaycee/index.html 20959
We promote independent music to the world. We service 524 overseas radio stations and 79 overseas distributors with independent music products.

If your CD isn't for sale in CD Baby, you're losing sales!
CD Baby has been featured in the NY Times, MSNBC, Wired, CNET and more.
10,000 CUSTOMERS A DAY go through cdbaby.com looking for CDs like yours.
Such a popular online store, you HAVE to make sure your CD is there.
They pay $20,000 a week to musicians like you (over $1 million so far!)
ALL YOU HAVE TO DO TO START SELLING is go to http://www.cdbaby.net
Takes 5 minutes. Send them a box of CDs. They'll sell them and pay you.
Real cool people. Total first-class treatment. Great CD distribution.
DAD (Digital Audio Distribution)
Launched by DISC MAKERS the DAD service gives independent bands and artists the opportunity to sell their songs online on sites like Apple's iTunes Music Store, Listen.com's Rhapsody, AOL's MusicNet, Emusic, and newcomer BuyMusic.com. The DAD service is FREE with all new CD orders with DISC MAKERS. The service is also available to artists who do not make their CDs with DISC MAKERS for only $75.




Indie Concerts.tv
7095 Hollywood Blvd. Hollywood, CA 90028
PH: 323-822-0474
We are starting to webcast entire indie concerts on a pay-per-view basis. We are looking for bands to provide concert footage which will be archived into a database for viewers to search for free. They will then preview the found shows, or pay-per-view the entire concert. Artists will receive royalties per stream.

85 Enterprise, Suite 100, Aliso Viejo, CA 92656
Independent labels and musicians are a priority to us. We are working hard to create a great option for the independent community.

You get paid to listen to music and turn your friends on to hot new tunes by independent artists from around the world. What are you waiting for? The revolution has already begun....


The Indie Bible is one of the most popular resource for Independent Recording Artists in the world. As an affiliate, you will receive $10 US for each sale of the Indie Bible generated through your site!

Visit http://www.indiebible2004.com/whole.shtml for details.
Music-Tech.Net Indie Artist Showcase
PH: 800-278-4931 FX: 404-795-0821
An Award of Distinction is given to the independent artist who sells the most units through our showcase during a twelve week period. In addition to the award, the winner receives a gift certificate from Music-Tech.Net and sponsors...anticipated up to $6,000.00




New York City Bands Wanted for East Village Venue
Send CD's / Press Packages to:
The Alphabet Lounge, Attn: Meredith Blis, 104 Avenue C, NY, NY 10009
(please do not call the club)
Meredith Blis meremaid@earthlink.net
Bill Tullis, 1705 Arrowhead Trail, NE, Atlanta, GA 30345
PH: 404-321-1600
A free placement service which deals with several sports arenas and venues, as well as many cable TV / Satellite channels in the USA All that is necessary for an artist or group to submit music is a full-length CD which includes publishing and writer information along with the licensing agency of your country and others where the CD may have been released. We cannot accept any unpublished material without an official letter of waiver for use. Any music placement which calls for licensing will be referred directly to the artist management or contact as provided.

Melodrift Productions
Wesley contact@melodrift.com
http://www.melodrift.com 30 Halifax Court, Gibraltar, Europe
An independent music company offering valuable advice on the music industry, articles, tutorials, tips and promotion for the unsigned artist.

Entertainment Diary
Nigel nigelwrees@hotmail.com
A comprehensive directory of available entertainers and entertainment.

PH: 972086519090
Lee lee@irielion.com
Irie Dutch/Belgian Reggae/Ska concert agenda.

John Moxey songs@songstuff.com
Provides information and services on a broad range of music topics including creative, technical and business issues. Songstuff has articles, reference material, artist pages, news and forums.

Honeking Productions
PO Box 113 London, WV 25126
Bryan King bryanking@honekingproductions.com
Booking/production company based in West Virginia dedicated to exposing local bands to the national eye.

PH: 214-770-3800 FX: 707-221-0616
Marc Freedman artists@razorpop.com
Start a P2P Street Team! Use our Do It Yourself software and distribute it to your fans to promote your songs on the P2P file sharing networks.


The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 600 current listings, it's a great way to get some FREE exposure

It's a simple one-to-one exchange of text links or banners. ALL styles of music sites are welcome! http://www.indielinkexchange.com/ile
SONICBIDS is an online service that connects musicians and music promoters. Instead of mailing out traditional, bulky press kits, Sonicbids' members email Sonicbids Electronic Press Kits (EPKs). Soncbids EPKs - which contain the MP3 files, pictures, press reviews and contact information - can be easily emailed to anyone, anywhere! In addition, members can directly submit their EPKs to some of the world's biggest festivals, clubs, and conferences for free. Members are also eligible for exclusive Sonicbids spots at some of the hottest conferences around the world. Promote your band in a powerful new way, for only $49.95 a year.

Go to http://www.sonicbids.com/default.asp?pID=1435 today!


7. RELOCATING FOR YOUR CAREER by Bronson Herrmuth, author of "100 Miles To A Record Deal"
? 2004 All Rights Reserved. Used By Permission


Over the years one of the questions I am asked the most concerns the subject of relocating. Whether or not it makes a difference where you live if you are serious about pursuing a career in music. After so many hours of discussing the subject and having done it myself more than once, you would think I would have a definite answer to this question. Well, the fact is I don't.

So many factors play into this. Factors like how talented you really are, exactly what it is you do in the business, how many people your income has to feed and care for, where you live now, how much money you have, and what your ultimate goals are in the music business. Then of course, you have to decide where it is you should move to. The genre of music you work in should dictate that, since some cities are better than others, depending on your style of music.

I have relocated from Iowa to Nashville twice. The first time was in 1983 and I moved back home in 1985. The second time was in 1989 and 2004 finds me still based on Music Row. Although I learned a tremendous amount about the music business my first two years living in Nashville, I wasn't finished pursuing getting another record deal with my band, The Ozone Ramblers. Two years of working in publishing and establishing relationships in the Music Row community taught me a lot, but it also wetted my appetite to go back on the road as an artist and give it another run. To put it simply, I wasn't ready for Nashville in the mid 80's and I was aching to tour again with the Ramblers.

In a music community like Nashville, New York, Los Angeles, as it is in London, or Madrid or Paris, talent is a given - you better be. Cities known for their music are filled with the "cream of the crop", from all over the globe. An almost over abundance of extremely talented individuals who already made the decision to relocate for their career. Of all the folks I know living in Nashville, only a handful of them were actually born here, and one of those is my son. All of the rest made the move here for the sake of their career. Many of those, just like I did, have moved back and forth from their respective hometowns more than once. Many times more than that arrive to live here a short time, and then to head back home to never return.

I do believe that if someone is destined to relocate, they know it. No one has to tell them they should move, and no one could stop them from relocating if they tried. One thing I have heard reiterated by many who have moved, was their fear of what would happen if they didn't. The fear of finding themselves looking in the mirror one day, if they didn't relocate, and having to always wonder how things would have worked out, if they would have moved to another location. If they just would have "went" for it.

When it comes right down to it, if you are a working musician you are already traveling and away from home, just like if you had already relocated to one of the major music cities. Anyone who plays music professionally has probably logged some road miles already. A lot of the musicians, singers, performing songwriters that do relocate to Nashville, find it so hard to make a living playing music, that they end up going back on the road pretty quickly. No doubt it is an advantage to base out of Nashville if you are a touring act since being from Nashville can get you a bigger payday on the road. Meanwhile the vast majority of people who do move here are trying to achieve another level. Most of them feel they have "been there - done that", and the last thing they want to do is climb into another van to head back out on the road. They didn't move to Nashville to just keep doing what they were already doing. Their aspirations are much, much higher and of course they have their dreams of fame and fortune to deal with.

With that said, I will leave you with this. A couple of years ago I attended a panel of music industry notables, taking place as a part of the Americana Music Association's annual conference in Nashville. One of the panelists, who had actually come out of retirement to be on this panel, had been a major label executive in Los Angeles for over 25 years. When one of the audience raised a question about relocating, they directed it to him. He spoke with enthusiasm and pulled no punches with his response. First he established the fact that for his entire label career, he had skirted and danced around answering any artist or songwriter who had asked him this question (kind of like I have up to now in this article). Then he answered. Yes, Definitely! You must relocate if you are really serious about having success in the music business, if you don't already live in one of the major music communities. Thinking anything else is fooling yourself completely and the longer you wait, the harder it will be.

Food for thought, for sure. Hard to argue the man's point, especially coming from someone who accomplished incredible success in his own career and has intimate, inside knowledge of how the music business works. I know he had the full attention of every conference attendee in the room when he said it, including his fellow panelists who all nodded their heads in obvious agreement. It was evident to everyone there, that he had been waiting a long time to speak his mind on this subject and I must say he made the most of it. Being that his listening audience included many aspiring Americana music artists and songwriters, who had traveled many miles to attend the conference, there is no doubt in my mind that some of those people have since relocated, motivated by this gentleman's very words that afternoon in Nashville.

Should you relocate? I honestly don't know, but I bet you know if you should. If you are planning on relocating for your career, I wish you all the luck. Travel safe and holler at me if you decide to choose Music Row in Nashville as your destination.

Bronson Herrmuth is Creative Manager for Al Jolson Black & White Music and Jolie House Music, in addition to being President of Iowa HomeGrown Music, Stepping Stone Productions and SongRepair.com. Signed as a recording Artist with RCA Mexico from 1981-1985, he is a multi-instrumentalist and has toured 42 states and 18 countries as a performer. He is also the author of the new book "100 Miles To A Record Deal". http://www.iowahomegrown.com http://www.songrepair.com
GRAPHICS DESIGNER looking for a Web Scripter who is interested in working on my site in exchange for graphic design/CD design + small fee. It's an 8 page website/portfolio with several links. Each page needs updating.

I will do the designing but need a scripter to create and upload the web pages. Some creativity is welcome!

Contact Jane: themadhand@nyc.rr.com http://www.themadhand.com
Indie-Music.com - Where Serious Musicians Surf

One of the original musician resource websites, Indie-Music.com offers thousands of contacts - venues, studios, media, radio, labels, and more. Plus, an extensive archive of how-to's for the music business, and up-to-date commentary on the industry. The Indie News newsletter provides a free tip sheet with listings for radio airplay, record label submissions, gig opportunities, and more.


? 2004 All Rights Reserved. Used By Permission


Another advantage to taking the DIY approach is that it may ultimately promote that coveted record label deal after all. In a recent issue of Music Connection magazine, A&R Pete Giberga of Epic records explained that when an act brings a list of accomplishments [record sales, airplay, song placements, and fan base] to the negotiation table, they can ask for concessions and get premiums for all the hard work they did. Some bands may even be able to get joint venture deals with higher royalty rates-something that was impossible in the recent past. But more importantly, doors may be opening for the older and more proactive DIY artist.

Said James-Foster-Levy A&R 143/Warner Bros. Records. "I've definitely seen more successfully DIY acts today than at any other time, and that promotes label attention. The problems the industry experienced last year [with the illegal downloading] opened the door for more mature artists-acts that may have been making records and selling a fair amount, but weren't on a major label." Taking this development one step further, older artists-who's compositions target an older demographic audience, may become even more attractive to record labels in the not to far future. Adds Virginie L. Parant, attorney with Artist Law Group, "I think labels are beginning to realize that the 'over thirty crowd' is a desirable market: Not only do they have higher levels of disposable income, but they also are less likely to participate in unauthorized file sharing over the Internet. One can only hope A&R departments will come to recognize older artists and more mature forms of music as viable alternatives to teen pop and other teen-oriented genres." So rejoice-the music industry may not be in as bad shape as you thought.

If you've been pursuing a career in music for several years now and still feel that you've exhausted every available option under the sun-nothing seems to be working for you and no one seems to be interested in anything you do-then perhaps the real problem is that you're still trying to appeal to a demographic audience that is far younger than your years. Rather than waste more time and valuable energy continuing to do the same over and over, why not reinvent yourself and focus on a genre of music with a more sophisticated demographic audience. It's not about abandoning your original dreams or succumbing to this prejudice, it's about looking at age and image in the music business and using your acquired wisdom and experience to re-brand yourself to find new audiences. Even more established artists must continually re-invent themselves and evolve throughout their years.

Sting's career is stronger than ever after trading in his punk hair-due and new wave songs with the Police for a more sophisticated look and jazz influenced style on his solo albums. Eric Clapton transformed his career from the raw electric sounding style of Cream over 25 years ago, to his mature by-focal look and elegant musical style today. Madonna-the mother of reinvention herself has unarguably sustained a long-term career by reinventing herself over again-from the boy-toy look and bubble gum pop in the early part of her career to a more maternal goth look and evolved sound of Ray of Light. Surely, these artists have resources to make transformation process easier than the rest of us-but the truth is there are no lifetime guarantees for any artist in this business. To paraphrase theorist Charles Darwin, it's not necessarily the strongest of species that survive, it's those most adaptable to change.

Taking the concept of re-invention one step further, artists may even find great purpose in diversifying to more "behind the scenes" work-composing for other artists, scoring for motion pictures and even writing for video games-these avenues are less restrictive of age discrimination and note that the financial rewards can be substantial.

Danny Elfman of Oingo Boingo diversified his life from touring rock star to movie composer finding success on recent films like Big Fish. Aimee Mann, best Known for her work with Till Tuesday, became more involved with film music with her acclaimed work in Magnolia. Mark Mothersbaugh of Devo found much success scoring music for film and TV with projects such as Pee-Wee's Playhouse and Rugrats.

Korn, with two platinum records to their credits and no sign of their careers slowing down, took precautionary steps to ensure longevity in their careers by starting their own record label, called Elementree Records, distributed by Reprise/Warner, in 1997. According to author Leah Furman's book "Korn" Life In The Pit," the majority of the group members now had families to support and could not risk relying solely on the success of their next CD. They also didn't want to spend as much time out on the road and away from their families as they had in the past-people grow up and their lives and responsibilities change-and so do dreams. The band Orgy, Elementree's first signing, sold over 500,000 copies with their release "Candyass." Though Korn's musical career is still going as strong as ever, they certainly have the mind-set for long-term success in the music business. Niccolo Machiavelli in his famous book The Prince said it this way: "One who adapts his policy to times prospers."

*** Part 3 Next Month ***

Bobby Borg is the author of "The Musician's Handbook: A Practical Guide To Understanding The Music Business," now available by Billboard Books on-line at Amazon.com, or in a store near you. mailto: bborg@bobbyborg.com

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