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- December 2004 -

The Indie Bible: Independent Music Promotion
$29.95 + Shipping

Get More Information on how to Promote
Your Music by Purchasing The Indie Bible!



HOME
Table of Contents


1. Introduction
2. Sites Where You Can Get Your Music Reviewed
3. Radio Shows that will Play Your Music
4. Online Services that will Help to Sell Your Music
5. Sites Where You Can Upload Your Band's MP3s or Videos
6. Helpful Music Resources
7. Creating Your Own Local Gigs by Mark W. Curran author of "Getting Gigs: THE MUSICIAN'S AND SINGER'S SURVIVAL GUIDE"














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THIS MONTH'S PRIZE WINNERS

This month's winner of the Sennheiser E835 microphone (visit http://www.sennheiserusa.com )
- Sherri Harris, Powell, TN

This month's winner of a pair of Sennheiser HD280Pro headphones (visit http://www.sennheiserusa.com )
- Michael Gallops, Rowlett, TX

This month's winner of full mastering of your CD by Rare Form Mastering (visit http://www.RareFormMastering.com ) is:
- Barry Parrish, Lynchburg, VA

This month's winners of the A&R Directory (for more information visit http://www.musicregistry.com ) are:
- Eric White, Milwaukee, WI
- Rachel Lane, Anderson CA
- Rich Webb, North Fitzroy, Australia

This month's winner of the Publisher's Directory (for more information visit http://www.musicregistry.com ) is:
- Jeff Lomas, Newburyport, MA

This month's winner of the CD Trophy Clock (for more information visit http://www.cdstands.com/index.shtml?icn ) is:
- Jim Cleveland, Calhoun City, MS

This month's winner of the Musician's ToolKit CD (for more info visit https://www.bookingagentsdirectory.com ) is:
- Leigh Davis, Sparks, NV

This month's winner of "100 Miles to a Record Deal" by Bronson Herrmuth (for more information on this book, visit http://www.songrepair.com ) is:
- George Peden, Greensborough, Australia

This month's winner of The Indie Band Manager (for more information on this program, visit http://www.indiebandmanager.com) is:
- Victor K. Pryles, Rockland MA

This month's winner of the musicSUBMIT music promotion and publicity service (for more information visit http://www.musicsubmit.com ) is:
- Patrick Shaw, Brighton, MA

This month's winner of "How To Successfully Promote Your Music on the Internet" e-book by David Nevue (for more information on this book, visit http://www.promoteyourmusic.com ) is:
- Matthew Payne, Sheffield, England

This month's winner of "The Guerrilla Music Marketing Handbook" e-book by Bob Baker (for more info visit http://www.thebuzzfactor.com) is:
- Zindy Laursen, Bjerringbro, Denmark

This month's winner of "The Ultimate Survival Guide to the New Music Industry: Handbook for Hell" by Indie 911 (for more information on this book, visit http://www.indie911.com ) is:
- Dan Walker, Denver, CO

This month's winner of the an Artist Press Kit (ArtistPK) (for more information visit http://TOURdatabase.com ) is:
- Christopher Leigh, Hazel Park, MI

This month's winner of FREE webhosting for 2 years through BandLookup.com (for more information visit http://BandLookup.com ) is:
- Michael Campion, Delmar, NY

This month's winners of one year subscriptions to Electronic Musician Magazine (visit http://www.emusician.com) are:
- Gerry Wyche, Fort Lauderdale, FL
- Shane Curry, Snohomish WA

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- images for cd packaging
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2. INTRODUCTION

Welcome to the December Indie Contact Newsletter.

This month's article is by author Mark W. Curran who has written a book called "Getting Gigs: THE MUSICIAN'S AND SINGER'S SURVIVAL GUIDE TO BOOKING BETTER PAYING JOBS With or Without An Agent". Mark has some great tips on generating income by putting on local shows with new methods that are growing in popularity called Four Walling and Two Walling.

I've had many calls in the last few weeks from people asking me to RUSH copies of the Indie Bible to them so they can give a copy to a friend for Christmas. Because it's so late in the season, your best bet is to phone your local BORDERS, BARNES & NOBLE, SAM ASH or VIRGIN RECORDS store to see if they have any copies left in stock. If you're in Canada, you can try Long & McQuade or Steve's Music. Make sure that it's the SIXTH Edition.

As always, thanks for your great support this past year. It was fun to meet many of you at some of the conferences I attended. I also appreciate all of the wonderful e-mails that people took the time to send me, expressing their thanks (I kept them all). All the best in 2005!

As is the case every month, there is a large group of new contacts in this newsletter that can help you to gain more exposure for your music. So dig in, and enjoy the December issue of The Indie Contact Newsletter!

David Wimble
Editor
The Indie Contact Newsletter
newsletter@indiebible.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Below are the contacts that were submitted to me in November.
The contacts listed are sorted into FIVE sections.

1. Publications that will review your music
2. Radio stations/shows that will play your music
3. Services that will help you to sell your music
4. Sites where you can upload your band's MP3s or videos
5. Helpful resources and promotional sites for recording artists

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http://www.RareFormMastering.com
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2. SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

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The Soundclash Music Webzine
3900 Oxford St. Napa, CA 94558
PH: 818-251-0846
Matt Armstrong shutterbox@gmail.com
http://www.soundclashmusic.tk
A website focusing on reviews and interviews of small label and unsigned bands.

Stylus Magazine
Broose Tulloch b2ware@hotmail.com
http://www.stylusmag.mb.ca
I will review anything sent to me. I cannot ensure that the review will make the issue, but I can guarantee that the review will go up on the "Beer For Breakfast" and "Stylus" websites.

SHEDIVINE.COM
Apdo. de correos 4233, 35080 Las Palmas de G.C. Las Palmas (Canary Islands), Spain
H?ctor Noble Fern?ndez info@shedivine.com
http://shedivine.com
We do reviews of absolutely every kind of music (from the most Extreme Noise to gentle Classical Music). However, it is always best that you contact SHE DIVINE before sending anything and tell us what sort of music you would like to send to us.

Indie-Music.com
PO Box 3339, Cary, NC 27519-3339
Jennifer Layton writers@indie-music.com
https://www.bookingagentsdirectory.com/reviewpolicy.php
We use a cooperative of independent freelance writers to review indie CDs. You can request a certain writer, or you can simply submit your package and it will be distributed among our current pool of active and new reviewers. Jennifer Layton is our Review Editor/Coordinator.

Inside Connection
1919 Middle Country Rd. #205, Centereach, NY 11720
PH: 631-981-8231 FX: 631-981-8424
editor@insidecx.com
http://www.insidecx.com
New releases from independent bands.

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Check out the new InterMixx DIScPLAY!

Now indies can sell more CDs at live events with this durable mobile listening station! Comes complete with integrated CD player. Easily portable, it closes to contain and protect all items neatly. Simple, quick and easy to use... just open it and set it on your merch table. Purchase price includes one set-up fee for IndieGate.com.
http://www.DIScPLAY.net
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3. RADIO SHOWS THAT WILL PLAY YOUR MUSIC

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SP Radio One
PO Box 5766, Irvine, CA 92616
Tazy SPradio1@aol.com
http://www.skaparade.com
New Music! Live Bands! 24+ Genres!

Arraz Radio
240 Fleetwood Dr, Hot Springs, AR 71913
PH: 501-844-7748
Andrew Bonds bonds@arraz.net
http://arraz.net
Playin' GODCORE music for a HARDCORE world. 24/7 Christian: Rock, Metal, & Rap.

PulverRadio.com
115 Broadhollow Rd. Ste. 225, Melville, NY 11747
PH: 631-961-8998 FX: 631-293-3996
Mikey McClenathan mikey@pulver.com
http://www.pulverradio.com
Internet radio station that plays indie music. We offer free MP3 hosting.

The All-You-Can-Eat Texas Music Cafe
TMC/Media Communications 3801 Campus Dr. Waco, TX 76705
Paula Unger info@texasmusiccafe.com
http://www.texasmusiccafe.com
Variety music television and radio program.

Indie Band Radio
105 Rosewood Texarkana, TX 75501
PH: 903.223.7205
Chris Hawthorne chris@indiebandradio.com
http://indiebandradio.com
Internet radio station that devotes itself to playing and promoting unsigned music 24/7. All unsigned. All the time!

Untamed Tongues Poetry Lounge Radio Show
7575 W Washington Ave, Ste. 127-171 Las Vegas, NV 89128
PH: 702-644-4688 FX: 702-474-4688
Warrick "Husbandman" Roundtree husbandman@untamedtongues.com
http://www.untamedtongues.com
The right blend of music and Spoken Word. We feature Neo-Soul, Jazz, Hip-hop, and Funk fusions.

Beer For Breakfast
c/o CKUW, 1 Neptune Bay, Winnipeg, MB, Canada R3T 0Z6
Broose Tulloch b2ware@hotmail.com
http://beerforbreakfast.org
Touring through new places is tough, especially when you don't have a contact or a name you can drop, etc. That's where Beer For Breakfast, my show, comes in. I focus entirely on the Winnipeg scene (arguably the best scene anywhere), including visiting bands. I only play local or visiting artists. That being said, I will play bands that are coming to town, if they want to send me a CD. In addition, we always have time Saturday mornings 10-11:30 for live interviews.

Acid Rain FM Radio
Ronin55 ronin55@acid-rain-fm-radio.com
http://www.acid-rain-fm-radio.com
Independent Electronica artists radio station + videos.

Spiritco1.com Radio
6178 Oxon Hill Rd. #101, Oxon Hill, MD 20745
PH: 301-567-5349
Henry W. Harris Spiritco1@aol.com
http://www.spiritco1.com
The Internet allows us to reach the world and spread the Gospel Ministry of Music and Messages to the Internet Radio Community. Spiritco1.com has established a relationship with our customers that will last a lifetime.

FNR Unsigned Radio
Samunoske djevolved@fnr-radio.com
http://fnr-radio.com/unsigned
Playing the best in unsigned 24/7!

98.4 ULWC Radio
Buddy Thompson WebCast@ulwc.info
http://www.ULWC.info
We are a webcast station playing original songs at no charge. If you have a CD that you would like us to play, please contact us!

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THE 2005 EDITION OF THE INDIE BIBLE HAS JUST BEEN RELEASED!

The 6th Edition lists 4200 publications that will review your music and 3400 radio stations that will play your songs. ALL genres of music are covered!

"I bought the Indie Bible and am still overwhelmed by it!"
- Michael Grady, The Strange Angels

Get your copy today at http://www.indiebible2004.com or visit your local Guitar Center, Sam Ash, Borders, Virgin Records or Barnes & Noble (in Canada at Long & McQuade).
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Have you wanted to get involved with the online indie pioneers at the InterMixx IndieGate, but those pesky $$$ were holding you back? Well, not any more! Sell your indie CD through the InterMixx IndieGate and get started right now for a low set-up fee of only $30.00. It's never been this affordable to get involved with InterMixx, so let the company that's been helping the indie market grow for almost 20 years help YOUR market to grow as well!

Please visit http://www.IndieGate.com and become a Merchant Member right now!
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4. ONLINE SERVICES/LABELS THAT WILL HELP SELL YOUR MUSIC

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Scales Records
Kleygarten 14, 59302 Oelde, Germany
PH: 49-0-2522-838309 FX: 49-0-2522-838309
Joerg Pasler scales@gmx.net
http://www.scales.de
Label, producer, publisher & distributor of instrumental electric guitar music 'from heavy metal to jazz and beyond' (since '97)& radio show 'Mad for Scales' of same musical direction (since '95).

Urban Ikon, Inc.
Box 953, Dept. IB06, Wingdale, NY 12594, Attn: D.A.
David urbanikon@aol.com
http://www.urbanikon.com
An Independent Record Label specializing in Banging Hip-Hop and Blazing R&B Music is looking for new artists to sign. For consideration, mail a demo CD with a minimum of 4 original songs to the address above.

Plastic By Nature Records
plasticbynature@hotmail.com
http://morebarn.dnsalias.com/pbnr
A free resource for independent, home recorded musicians.

Tsuprecord Entertainment Ltd.
2378 John Rd. #205, Troy, MI 48083
PH: 248-680-0225 FX: 248-680-1180
sallyann brown15@sbcglobal.net
http://tsuprecord.com
We are a record label always looking for new talent.

Drophit.com
7075 W. Gowan Rd. #2021, Las Vegas, NV 89129
PH: 702-951-0294 FX: 702-446-5352
Zachary Hansen z@drophit.net
http://www.drophit.com
Artist Booking - Publicity - Radio - Public Relations. Guaranteed the lowest prices in the industry!

The Chittlin Circuit
2403 N. L St. Pensacola, Fl 32501
PH: 850-433-1842 FX: 850-454-0014
Taffany Shipp info@chittlincircuit.com
http://www.chittlincircuit.com
We offer exposure and promotions to independently owned record labels, authors, entertainers, dancers, comedians, movies and actors.

Crowscage Promotions and Distribution
40 Lincoln, Canton IL 61520
PH: 309-647-1774 FX: 425-930-4550
Jay crowscagejay@yahoo.com
http://www.crowscagepd.cjb.net
Promotion and distribution for Central Illinois bands. Hardcore/ Death/ Black/ Thrash/ Speed/ Punk/ Heavy.

FastLane Records
816 Platt Circle, Oklahoma City, OK 73170
PH: 405-703-1676 FX: FX: 405-703-1676
Shawn C. Lane fastlanerecords@cox.net
http://www.fastlanerecords.com
Our mission is to bring back hard-hitting enjoyable music that hits you right between the eyes and never lets up!

LuxMusica Records
5841 Overbrook Ave. Philadelphia, PA 19131
PH: 215-477-9985 FX: 215-879-1457
Jamey Reilly jreilly@virtualux.com
http://www.luxmusica.com
Peaceful Heart, Quiet Mind. Exceptional Music from around the world that celebrates the light of eternal truth in its many forms.

Sounds In The Key of Gee
26721 Berg Rd. #219, Southfield, MI 48034
PH: 313-549-7400 FX: 313-371-5689
Gisele Caver geecaver@sbcglobal.net
http://www.soundsinthekeyofgee.com
Entertainment and event consultants who specialize in the promotion of independent artists.

Vochella Records
info@vochellarecords.com
http://www.vochellarecords.com
Indie label and artist promotions co-op.

TEA South
101 Burlington St. Toronto, ON M8V 3W1
PH: 416-251-1501
Clay Phillips clay@teasouth.com
http://www.teasouth.com
We provide recording / mastering services, radio tracking / promotions, compilation CDs, live showcases, photography, Graphic Design, CD manufacturing, Press Kits, press releases, biography writing, radio shows, and administrative services. Our goal is to help guide independent musicians into the right channels that fit their specific needs, budgets and goals. Always free consultations!

Greenwise Records
Scott Lykins scot.lykins@greenwiserecords.com
http://www.greenwiserecords.com
Artist reviews, artist promotions, quality reviews done by professionals with over 20 years experience.

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YOU NEED BETTER SALES AND DISTRIBUTION FOR YOUR CD.
If your CD isn't for sale in CD Baby, you're losing sales!
CD Baby has been featured in the NY Times, MSNBC, Wired, CNET and more.
10,000 CUSTOMERS A DAY go through cdbaby.com looking for CDs like yours.
Such a popular online store, you HAVE to make sure your CD is there.
They pay $20,000 a week to musicians like you (over $1 million so far!)
ALL YOU HAVE TO DO TO START SELLING is go to http://www.cdbaby.net
Takes 5 minutes. Send them a box of CDs. They'll sell them and pay you.
Real cool people. Total first-class treatment. Great CD distribution.
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5. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

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SongScope.com
c/o Vision Music Group, Inc. PO Box 948, Columbus, GA 31902
PH: 770-754-4543
Julie Deese Julie@SongScope.com
http://SongScope.com
The first web site that enabled writers to build an online catalog of their songs to pitch to record labels, publishing companies, and producers using SongScope.com. In turn we enable Music Industry Professionals to make song requests and search the data base of songs created by the writers building their online catalogs.

True Independent
393 Oconee St. #35, Athens, GA 30601
Matthew Young mattyoung@trueindependent.com
http://www.trueindependent.com
The digital music store with a personality. We pay artists 100% of the profits.

Rawk Girl
Heather Greene rawkgirlbands@yahoo.com
http://www.rawkgirl.com
A promo service for female musicians to receive profiles and MP3 hosting.

The Dust Stop
70 Watchung Ave. #6, Belleville, NJ 07109
PH: 973-759-1817
Dusty Dave dusty@dustydave.com
http://www.dustydave.com
We provide FREE sound efx, $5 Instrumental music productions and we also feature talented artists from various parts of the United States.

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BOOST TRAFFIC TO YOUR WEBSITE WITH THE INDIE LINK EXCHANGE!

The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 1200

It's a simple one-to-one exchange of text links or banners.
ALL styles of music sites are welcome!
http://www.indielinkexchange.com/ile
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ARE YOU an unsigned act, songwriter or producer?? Looking for a Get yourself a FREE SAMPLE COPY from: bandit.42@aweber.com
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6. HELPFUL RESOURCES FOR YOUR BAND

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IRL Music Group, Inc.
31441 Santa Margarita Pkwy. A-366, R.S.M., CA 92688
PH: 949-766-7979
Johnny Mendola jmendola@earthlink.net
http://www.johnnyrock.com/join
Get Exposed to over 3,500 labels Worldwide! Free online service. Join Now!

Indie Music Central
211 West Verdugo Aven. #103, Burbank, CA 91502
PH: 866-270-0404
Bruce Barr admin@indiemusiccentral.com
http://www.indiemusiccentral.com
An online meeting place and resource for the independent music community.

Baudier Graphics
5134 Storey St. Harahan, LA 70123
PH: 504-734-3278 FX: 504-734-2090
http://www.alternativetees.com
Screen printing, embroidery and custom manufacturing. Providing high quality work at a competitive price.

CDBaby.net
5925 NE 80th Ave. Portland, OR 97218-2891
PH: 503-595-3000
cdbaby@cdbaby.com
http://www.cdbaby.net
Tips on promoting your music, touring the college market, selling more CDs, etc.

Get'm Get'm
8282 Sunset Blvd. West Hollywood, CA 90046
PH: 323-656-3882 FX: 323-656-0399
Virgina Castro guitar@getmgetm.com
http://www.getmgetm.com
Guitar Straps, Gig Bags, T-Shirts... Custom high quality product you can use for a long time.

getsigned.com
http://www.getsigned.com
EVERYTHING you ever wanted to know about the music biz.

Jakprints
1300 W. 78th St. Cleveland, OH 44102
PH: 216-472-1650 FX: 216-472-6349
https://www.indiebible.com
We continually strive to help each and every customer big or small, to expand and promote their passion with the highest quality service and merchandise.

Jon Kammerer Guitars
222 Timea St. Keokuk, IA 52632
PH: 319-526-7651 FX: 319-526-7649
Jon Kammerer jonkammerer@earthlink.net
http://www.jonkammererguitars.com
Featuring our patented parabolic curved guitars.

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SONICBIDS is an online service that connects musicians and music promoters. Instead of mailing out traditional, bulky press kits, Sonicbids' members email Sonicbids Electronic Press Kits (EPKs). Soncbids EPKs - which contain the MP3 files, pictures, press reviews and contact information - can be easily emailed to anyone, anywhere! In addition, members can directly submit their EPKs to some of the world's biggest festivals, clubs, and conferences for free. Members are also eligible for exclusive Sonicbids spots at some of the hottest conferences around the world. Promote your band in a powerful new way, for only $49.95 a year.

Go to http://www.sonicbids.com/default.asp?pID=1435 today!
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7. CREATING YOUR OWN LOCAL GIGS by Mark W. Curran author of "Getting Gigs: THE MUSICIAN'S AND SINGER'S SURVIVAL GUIDE"
? 2004 All Rights Reserved. Used By Permission

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Many of the traditional venues and methods for getting gigs are jammed with competition that it's often very difficult to make any headway, particularly in a crowded market.

The solution to this is to create gigs where none existed before, thus being the only act that will do the gig. Here are some ways I have found useful. Feel free to invent some of your own.

Four Walling/Two Walling - Your Act In Concert

A fairly new business model has emerged from the new economy. "Four-walling"and Two-walling"venues. This involves renting or co-renting a club, space, or theater and doing the advertising and promoting yourself, as well as ticket sales. You take all or part of the ticket money, depending on your arrangement with the venue.

One extreme example of this is In Las Vegas. Almost all showroom performers rent the casino showroom, either with their own production companies or in partnership with a producing entity. Sometimes they are partners with the casino, sometimes not. (See the Chapter on "Making It In Las Vegas" in my book,'Getting Gigs,' for more on this.)

But for our purposes here, we are talking about your going to a venue on your own in your community and renting out the facility with your own money.

This can be great for an act with a great draw, but disastrous if people don't show up. The public is fickle, and one can never predict in what numbers they may turn out to see an event. Many is a concert promoter who has gone into bankruptcy this way.

I have had some successes "Four-walling" my act and other tribute acts into small theaters. It's a high risk gamble, and if you can't afford to roll the dice, don't do it. I have friends who have made money producing tribute shows and even name acts into theaters, but even they will tell you that sometimes they lose as much as they win.

As a Producer/Promoter, you are responsible for everything. You would be amazed how many details go into producing even the smallest show. There are contracts to sign, insurance policies, printing, and advertising and promotion tasks. There are an endless number of jobs that must be performed to an exact timetable. Screw up on any of them, you could lose your shirt.

But when it goes well, it can go very well. Let's say you rent a 1000-seat venue for $3000, plus $1000 for the house sound and lights and stage personnel. Add in another $1000 for box office services and miscellaneous things like insurance and catering, you are in for $5000. Add to this your advertising costs of say, $2000, and another $2000 for your band and opening act.

So now you are in for about $10,000, as an example. If you sell your tickets for even $20, that's a 10,000 profit!

But you must factor in the many weeks of prep it takes to produce and promote the show, and that you must sell every seat to make that kind of profit. At half capacity, you've only broken even.

Believe me, it's no fun putting months of work and $10,000 of your own money into a show and have a bad turnout. If you are performing on top of that you are in the unfortunate position of having to work your ass off, perform, and still lose money!

Remember, this can go the other way. It's a great feeling selling out a show and walking away with decent profit, and in the process be able to play on a large stage to an appreciative concert audience.

There are so many factors and variables that can affect the turnout greatly: Is it a weeknight (less than ideal) or a Saturday (ideal). Is it a holiday weekend, (avoid it) is it raining/snowing that night? (you have no control.)

Is the economy in a downward cycle? Are we in a war with yet another foreign country? Are you under pricing or overpricing your tickets? Is the theater well-trafficked and have they had your flyers in the lobby for sufficient enough time as to attract patrons attending their other shows? Have they included you in their season mailer, even if they aren't presenting your show as part of their season?

The public is so sensitive to these issues it can prevent them from venturing out of their cocoons for any kind of event. Add to this that there are many choices for people to spend their time off and their entertainment dollars.

Even staying at home can be far preferable to going out and enduring traffic, crowds, and a potentially bad show. With home theater and gaming systems in almost every home, plus internet and other distractions, you can see that getting people to go out to your show can become a difficult task at best.

But, let's say you are a single acoustic performer with a large following. Since you have no costs for a band, you can take the ticket money for yourself. If you book a smaller venue of 500 seats and still charge $20, you could walk away with a tidy profit, since the cost of the theater rental is less for a smaller venue and you wouldn't be paying a backup band.

To offset your risk, you might consider "two walling" with the venue, meaning you split the profit/loss equally with the venue. If it's a theater, you simply split rent and ticket money. If it's a club, you might consider taking the door ticket money while the club gets the drinks and food.

This way you can see what your turnout will be and then maybe take your act to a nearby town and try four-walling another venue yourself.

You will find smaller theaters are more willing to help you than larger ones. In fact, in Los Angeles, many of the larger theaters have a strict policy to NOT help you promote.

They are committed to promoting their own season shows, and often feel that to help fledgling promoters pulls their focus away from their own projects. But also be aware that many smaller theaters have little staff and can rarely afford someone to help you market your show.

If your act has a major following or some pre-sold elements (as in a tribute act) and you think you can fill those seats, you just might have the perfect situation for a successful four-wall. But proceed with caution, this is an area where you can lose money in a hurry!

If you do decide to four-wall a small theater, make sure

- Start early; six-twelve months is a nice window
- The theater is well attended by patrons throughout the year, so they will see your flyers in the lobby
- The theater is at least somewhat open to helping you market your show
- You get a Saturday night for your show, not a weeknight
- You do a prize drawing to get your audience to join your mailing list
- You have theater include you in their season mailing
- To have theater include you in their newspaper advertising
- To promote your show using flyers, email, and posters
- You start promoting at least 3 months in advance of date
- To try to find local businesses to sponsor your show to offset cost

Finding sponsors to contribute to your show in exchange for an ad in your program can often make the difference between loss and profit. But finding sponsors is a tough, time consuming job, and can become a very difficult pursuit on top of your other duties.

You may be able to find someone within your sphere of influence to make phone calls to local business on your behalf to solicit donations in exchange for a percentage.

Four walling can be a very satisfying way to build your audience and make a profit. It offers a great way to get your name out to the local community, and allows you to sell your merchandise after the show.

Make sure you have some money put aside so you can four wall a number of theaters in different regions, within driving distance or one overnight stay. As these shows become more successful, you can schedule them as an annual concert, while expanding your circle around your home base radius.
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Mark W. Curran is Los Angeles-based professional musician and singer as well as a well-known expert in the field of music marketing. He is the author of "Sell Your Music: How To Profitably Sell Your Own Recordings Online," and "Getting Gigs With Or Without An Agent," both available from NMD Books.Com. The article you just read was excerpted from the book "Getting Gigs: THE MUSICIAN'S AND SINGER'S SURVIVAL GUIDE TO BOOKING BETTER PAYING JOBS With or Without An Agent" By Mark W. Curran, available through nmdbooks.com]
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