Daylle's Music Resource
Newsletter - Issue #8
Hello to you all!
staying cool in this hot summer. When it's REALLY hot, I'm motivated to
stay in and get lots of writing done. Just finished the final edits for
the new edition of Start & Run Your Own Record Label, which will be
out in the fall. There was a 2 page interview with me in last month's
Insomniac Magazine - the terrific hip-hop trade magazine click here to read the
Things are revving up on the relationship book side of
my schizo career. I was quoted in the April edition of Men's Fitness and
the June edition of Men's Health click
here to read the article.
I was recently on the Montel Williams
show for the 11th time and #12 will be on July 31st, towards the end of
the show, for my book All Men Are Jerks until Proven Otherwise.
Please forward this newsletter to your mailing list or anyone
you'd like. If this was forwarded to you and you'd like to subscribe, send
me an email that says "subscribe" in the subject header with your name and
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to be taken off my list, please say unsubscribe in the subject header of
I've been seeing some of you at the FilmMusic Network's
wonderful monthly panels. I'm glad to be able to clue you in on this great
resource for songwriters. I go every month. I don't have the date for the
next one yet but it will probably be the second week of August, jointly
with the Songwriters Guild. I highly recommend this worthwhile panel to
Thanks for all your great letters! It helps me
know people are reading this. : ) There's some great stuff in this issue,
including samples of more interviews that I did for my next book, the new
edition of Start & Run Your Own Record Label. One is with Dan Zanes,
who had an illustrious career with the Del Fuegos and now does children's
music for his label, Festival 5 Records. I've also included some of the
input from Suzanne Glass, founder of indie-music.com, a fantastic site
with resources for indie musicians. Suzanne talks about the best uses for
the Internet right now and where she thinks it's going. Feel free to give
me feedback on what you'd like to see me cover in future issues.
Marketing your music with confidence
2. Interview with Dan Zanes (Del
Fuegos and Festival 5 Records)
3. My next seminars
5. Minding your music biz - good cheap/free services
Interview with Suzanne Glass (indie-music.com)
7. Packaging with
8. Email headers
1. Marketing your music with
Confidence sells! And it doesn't cost anything. I hear
musicians all the time speaking about their music without conviction -
which makes a difference. They often have slumped shoulders and low
energy. That's not going to impress anyone and in this biz, we need to
impress. Why should someone take you seriously if you're not confident
about your music? Confidence is contagious. When people people feel yours,
their image of you gets more positive and they're more likely to check out
your music or make time for you. Confidence shows you're taking yourself
seriously. I can hear some of you thinking "I don't have a confident
personality and can't manufacture it. What can I do?" I'll tell
Nobody starts with confidence. It's developed and learned over
time. I was terrified on my first few TV appearances. And it took a while
to develop real confidence to speak to a group during a seminar. When I
first talked to Billboard, I was nervous about writing my first book. But
nobody (except my good friends) knew. I fake confidence till it's real. If
you do something over and over, it becomes a habit. The more you act
confident, the more you'll feel it. I live by Decarte's quote, "I think,
therefore I am." It's in all my books and I live it. Fake it until it's
real, because it does become real if you keep it up. "I think, there I
am." Here are some of my confidence boosters. If you practice developing
yours, you'll attract a lot more for you and your music.
yourself. I do and I'm not crazy (no arguments from friends, please!). I
do it to encourage myself. In scary situations, I go to a mirror and say
versions of "I'm Daylle Deanna Schwartz and I know I can do it." Or "I'm
good enough to handle this situation." Sometimes I repeat it like an
affirmation until I feel the power of my words. You CAN do it. *Take deep
breaths before speaking. Trying to sound confident when you're not is
stressful. Taking some slow, deep breaths keeps your demeanor
*Keep a positive attitude. If you sound positive, people
will think you are. This is part of faking till you make it. Speaking in a
positive tone makes you sound confident. Develop some energy if you have
none. The more energetic you sound, the more people will think you're
confident. *Smile. Nervous people don't smile. They may giggle at
inappropriate times but don't have a confident smile. Smiling triggers
confidence by stimulating good body chemicals. The act of smiling feels
good. Polish your teeth and show them!
*Develop a confident stance.
Work on your posture. People judge you by how you carry yourself. And good
posture can be faked easily. Stand straight, and arch your shoulders back,
with your head held high. People will buy the image of confidence and take
you more seriously. It sets a tone for their immediate perception of you.
Good posture makes YOU feel more powerful.
*Develop a firm
handshake. Wet noodle grips don't cut it! In my seminars I shake hands
with as many people as possible. I tell about 50% of them to develop a
firmer grip. This is something you all can do!!! A firm handshake
communicates confidence, whether you have it or not.
balls! In situations where someone is challenging your ability and you
don't feel sure of yourself, challenge them back. Ask questions to buy
time to think. For example, if someone questions your ability to do a job,
ask if there's an aspect you don't know about that elicits concern. Put
the other person on the spot to prove themselves to you. Don't get
defensive when someone tries to put you on the spot or show you up. Make
them own up to what they say. Being defensive doesn't impress. Asking
questions back shows confidence.
These tips come from one of the
tapes I sell for $10 called "Confidence Boosters: Be the Self-Assured
Person You Want to Be!" http://www.daylle.com/books.html
Interview with Dan Zanes
Dan Zanes began his career as a member of
the Del Fuegos, signed to several majors throughout the 80's. When his
daughter was born, he began Festival Five Records in 1999 to create
children's music. Dan puts out a CD every fall.
Why did you decide
to do kids music? "My daughter was born and I went to the record stores
expecting to find updated versions of the music I grew up with - the
homemade folk sound that would reflect the times we're living in now.
Seemed like 80 or 90% of what there was very corporate and tied into
movies or TV. That was pretty discouraging. I wanted to make an
alternative. I made a cassette tape to give out to kids in the
neighborhood. People were more excited by this cassette than they were by
the solo record I had put out."
How did your label get started? "I
got a call from Ryko Disc. Someone had passed them a cassette and they
asked if I wanted to put it out. At that point I'd made 5 records for
other labels and didn't own the masters for a single thing. At the end of
the day I was left holding very little. I knew I had something good. I
felt protective of it. Someone said, 'Why don't you start a label.'"
Why did you create special packaging? "I knew from my daughter
that when she got a record, she wanted to have something to look at. I had
an environmental issue with the jewel boxes. . .We came up with a design
for a board book. It's full color, 16 pages and recycled paper. A lot of
stores looked at the packaging and would buy it without even listening to
it. I feel so proud of it!"
How did you get started? "I read a
bunch of business books. I found mentors. In the beginning, I did
everything myself from the trunk of my car. Now we go through MRI, which
takes us into the Ryko/WEA system."
Where did you market your
music when you started? "I went to places that sell things that have to do
with kids - clothing, books, toys, kids' furniture stores. My CD looks
different - it's a little more handmade so it can fit into places. I've
found that for a lot of people, children's music can have a bad
reputation. This is something that looks different. I put on a clean shirt
and carried a messenger bag. I'd get in the subway and go from store to
store. Word of mouth started getting it outside of town."
you promote your music? "I really believe in playing live to spread the
word. I've done a lot of performing since this came out. In the beginning,
if I knew someone at a school, I would offer to do it for free if we could
sell CDs. That was the starting point. I performed for families at
fundraisers on weekends. The school charged what they wanted and kept the
door. We'd sell CDs. I was giving them away as fast as I could, which was
good at the beginning. I had total faith in what I was going out there
with. My idea was to get it into as many people's hands as possible and
trust it would create some momentum for me. The first sold over 20,000."
How do you feel about being independent? "Very, very happy. I've
spoken to all the kids' labels by now. The minute I say I'd like to
license and retain ownership of my masters, the conversations come to a
screeching halt. I got a call from someone I know at a major. We talked
about licensing my label through their machinery. It seemed like an
exciting possibility. But as soon as it got into business affairs, my
stomach started hurting and I was having trouble sleeping. All those
things that had been clear in conversations were suddenly retracted. I
couldn't have been happier to walk away from the business machinery. I had
a renewed appreciation for my situation. Slow and steady is right for me.
As it grows, I learn about it. I heard Richard Foos from Rhino Records
said because he did it all himself, he was able to understand how the
business really worked. And he was able to understand every aspect of it.
That's been my case. I never ever wanted to know anything about the
business part of the music business."
Dan Zanes is happily
recording children's music and running his Festival Five Records.
3. My next seminars
Start & Run Your Own Record Label seminar is on Saturday, October 4,
2003. Right now I have 2 of my regular speakers confirmed for this one -
Wallace Collins, Music Attorney, who's way of making complex legal issues
simple is always a hit and Jeff Epstein, Sales & Marketing Manager,
Disc Makers and president of nationally acclaimed Cropduster Records.
There will be at least 2 more speakers but it's too early for others to
commit. Stay tuned to the next issue! click here for details
Artist Development 101: How to Get a Record Deal - or Do It
Yourself is on Saturday, November 22, 2003.
I'll let you know more
details as they get closer. For now, save the dates! : )
There are many directories that can help you
reach the people and places you need to reach. I have a round-up of some
that I believe are very valuable. Invest in the ones that help your needs.
Most of them are reasonably priced.
| The Indie Bible click here to visit their website
The Indie Bible is the ultimate web resource. It contains thousands of
e-zines that will REVIEW your music, radio stations that will PLAY your
music and online vendors that will SELL your music. ALL genres are
covered! If you want to cover every avenue for marketing your music on the
internet, this book will take you there. It's reasonably priced and
David Wimble, who publishes this Bible, is a good
friend of mine and I know how hard he works to make this a quality
publication. I highly recommend it!
Music Business Registry
click here to visit their
Check out the A & R Registry for up to date contact
info on most A & R people in the majors as well as many indie labels.
I've know its creator, Ritch Esra, since he began this registry. His
dedication to offering quality and current contacts is thorough. Plus,
he's a great guy! Ritch updates these every two months and includes direct
contact phone and fax numbers whenever possible, as well as the names of
assistants. If you're a songwriter, his Publisher's Registry is just as
hot. There's also a book of contacts for Film and TV Music and a Music
Attorney, Legal and Business Affairs Guide.
Atlas click here to
visit their website
This resource is a must have for any artist who
wants to tour or get exposure in cities around the country. It lists
numerous resources - clubs, radio stations, press, record stores, and
contact info to book into specific colleges. It also includes conferences
& festivals, organizations, record labels, publishers and much more.
Get a 20% discount at this link.
ALL ACCESS® click here to visit their
This music database on CD-rom is not cheap. But, if you're
ready to take your career to the next level, it's a worthwhile investment.
ALL ACCESS contains contact info for over 10,000 music industry pros,
including A & R people, music supervisors, radio stations, music
publications, distribution and licensing companies, and much more. It also
makes available valuable resources, including "My Virtual Attorney," with
templates for contracts and budgets.
Pollstar puts out a
wonderful series of Contact Directories, published bi-annually. You can
get a full listing of everything they have available by calling (800)
344-7383 or in California (209) 271-7900. click here to visit their
Record Company Rosters: This directory contains
a complete artist roster and list of executive contacts for every major
and almost every independent label in the business. It includes all
A&R, Artist Relations, Public Relations, legal, promotion staff &
other key personnel.
Agency Rosters: This booking contact
directory contains over 6,750 artists. It has a separate UK and European
booking agency rosters and index.
Talent Buyers & Clubs:
This directory lists every major concert promoter, nightclub, fair,
festival, and theme park booking touring artists. It includes college
buyers as well.
Music Directory Canada,
Eighth Edition by Norris-Whitney CommunicationsThe Eighth Edition of
this guide to the Canadian Music Industry features over 60 categories,
each listing includes: Company, Contact, Address, Phone, FAX, E-mail, Web
Address and Description. and more. click here to visit their
SHOWCASE offers a book for about $80US with
many international contacts. But their site has many free listings,
including venues by country. click here to visit their
White Book lists the leading businesses in
every sector of the music industry, including agents for the UK.click here to visit their website
Branchenhandbuch is the German book of contacts click here to visit their
AustralAsian Music Industry Directory:
Published by Immedia, it's updated regularly with over 8000 listings in 20
AustralAsian music markets. You can get a free copy of the 1997 edition by
registering on their site. click here to visit their
5. Minding your music biz - good cheap/free
I've been discovering some great inexpensive or free
services that can help you with the biz end of your music. Here are some
of the best:
If you make a lot of long distant calls like I do, One
Suite has a rate of 2.5 cents a minute with no monthly fees. And their
rates to foreign countries are very low too. You have to call their access
number first and then put in your code, like for a phone card. I've gotten
used to it as it's saved me hundreds of dollars off my phone bill.
http://www.onesuite.com Freedomelist.com lists cheap or free ISPs for the
Internet. They have many affordable ones listed for under $10/mo.
My fax machine had a problem recently and
someone had to fax me something important. That's when I discovered efax.
You can get up to 20 free faxes a month. It's fantastic if you don't get
many faxes and don't want to buy a machine. It's also good for people who
travel and may want to retrieve faxes in their laptop. The *downside* is
you get a fax number in a state out west and some people feel funny with
an area code no one knows. Not me! I have my own fax number that I can
give people and it's FREE! http://home.efax.com
with Suzanne Glass (indie-music.com)
While the internet is helpful,
it hasn't replaced record stores and most of the industry pros I
interviewed say it's been a big let-down. I first spoke to Suzanne Glass
when I was researching for the first edition of Start & Run Your Own
Record Label. Most of those I spoke to at that time are gone. Suzanne's
site remains strong. So for the new edition of this book I turned to this
Internet music industry veteran for insight and I'll share some of the
What changes/growth have you seen for the internet
as a resource for musicians? "The internet, as it relates to musicians,
has changed considerably over the few short years of its existence. It
used to be, there were far too many websites trying to "help" musicians.
Some were good, some were bad, and some were doomed to failure because few
had workable business models. While the "gold rush" period was heady, it
also led many people, musicians included, to assume simply being "on the
internet" was enough to make money. Now that this concept has been
dis-proven, some people feel there is no value in being online. Neither
extreme is true. The internet has always been just another tool in the
quest for success. It allows musicians to reach their fans and industry
contacts, with greater ease and less cost. It allows musicians to expand
from their hometown base through research and online networking. It also
offers many opportunities for reviews/airplay/sales of artists' music. But
it's not a panacea. Just another tool. But a tool which allows us to do
more, with less money and energy."
What are some tips for an indie
label to make the most of the internet? "Use search engines, and links
from favorite sites, to locate additional sites which might review your
music, or additional internet radio stations which might play indie CDs.
Use the internet for research.... you can locate contacts online which
would have been nearly impossible to find offline. You can also email
people who you would never get through to with a telephone call or regular
mail. Everyone should have a website, and musicians (as well as indie
businesses) should be using email to contact their customers regularly.
It's much cheaper than using snail mail. Networking (with fans, other
bands, labels, radio, etc) is the single most important thing you can do
on the internet."
Any advice on attracting people to a website?
"The most important part of increasing website traffic is OFFLINE. Make
sure your URL and email address are on everything you print. When you
write your mailing address, your URL should always be right next to it.
Put the URL on your bio, press kit, mailing labels, CD covers, and
everything else. Offer some kind of unique content or contest on your
site. Some people put Guitar Lessons on their site to attract players,
others give away prizes. While these things will help, including bringing
back past visitors, don't expect a huge influx of people. Get listed on
sites like MP3.com, IUMA, Indie-Music.com, etc. While each site will only
bring you a few visitors, it does add up. Make sure you include a
signature with each email you send, with a clickable link to your website.
Mention your website from stage during performances."
Where do you
see the internet going in the next 10 years? "I personally think it will
take awhile to see significant changes online. The reason is, to see big
changes in online sales of downloadable music, we will need a large
increase in infrastructure, so most internet users have access to
broadband connections. This is happening very slowly, and the current
economic conditions have delayed it even further. Until then, people will
for sure continue to buy CDs. However, more and more of those CDs will be
sold online, as people relax even more with e-commerce.
The bottom line
is, just think of the internet like you would your telephone or the Post
Office. It has become an item most everyone has and relies on, but it is
not a be-all, end-all method to success. The same old rules of "work hard"
and "get lucky" still apply."
Suzanne Glass, is the Founder of
Indie-Music.com, one of the best music websites on the Internet. Many
sites have come and gone but Indie-Music.com has sustained and improved
over the years. The site offers you an exclusive subscription to its huge
contact directory (7,200 venues, 2000 radio stations, 1000's of labels,
media, agents, more) plus a complete online set of organizational tools.
It's for musicians andindustry professionals. Check out the benefits of
joining Indie-Music.com by
7. Packaging with care
interviewing industry pros for my new book, I learned just how important
packaging has become if you press your own CD. When I wrote my first
books, CDs weren't as prevalent. It was still expensive to make them so
just having your own CD was more of a calling card. Nowadays, CDs are
cheap and industry pros get swamped with them. They consistently told me
that often the packaging can make the crucial difference. Ultimately
press, radio play, and other exposure hinges on having good music. But if
no one hears your CD, the music won't count. A nice package entices people
to hear what's inside.
Packaging provides the first impression of your
music. If it doesn't show you take your music seriously enough to dress it
nicely, it might not get heard. Ramona De'Breaux, MD of Hot 1079, a top
commercial urban station in Atlanta, told me, "If your package looks good,
then they'll read the one-sheet. If it looks like crap, no one cares."
You're competing with majors who have very attractive packages. Nicer
packages are opened quicker. Editors at music publications, radio MDs and
other industry pros say packaging can set one artist apart from others.
The goal is to get heard. Get them to listen to it by making sure your
packaging is competitive. Then your music can convince them. De'Breaux
advises: "The main thing is to get them to listen to it. 75 new CDs come
in a day. No one has time to listen to everything. Look at your CD and
compare to others in retail stores. Then get real!"
As spam increases, people are getting less patient with
emails they don't recognize. I've been getting 20+ weird emails a day.
I've also been hearing from people who say they accidentally deleted one I
sent them because they were in such a hurry to delete spam. THEREFORE, I
implore you to be very careful about your subject headers when you send
something to an industry person who doesn't know you. I've become more
careful about which ones I open. I often ponder if the strange heading is
spam or from a musician. Sorry, but it's true. I may miss some real
letters because I deleted them with others I identify as spam. So put
thought into how you label an email to a professional who you hope will
read it and respond. Try to be clear and direct. Don't be cutesy. Just
like with packaging, you want your header to establish what's inside so
the receiver will open it.
I sometimes recommend products that I
say are put out by friends, like David Wimble and Ritch Esra. Some of you
may be wondering if this is a form of nepotism - pushing things so my
friends make money. On the contrary, I've become friends with many people
because I fall in love with their products. : ) While people in this biz
have a bad rep, the individuals are mostly terrific. I've heard from
people recently who talk about what a lousy biz this is and that people
take advantage. This rarely happens to me. I expect people to be nice and
they are. That doesn't mean everyone will give you what you want. But just
because they don't, doesn't mean they're bad. I continue to say, we get
what we put out. People like David and Ritch are wonderful guys with
wonderful directories. So I support them completely. And people support
me. That's how my world works, and yours can be like that too. It's in
your hands. Reach out to people with support and you'll find yourself in a
Enjoy the rest of your summer! If you have
anything to share, please send it. Until the next issue.....
your passion strong,
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