The Indie Contact Newsletter: Music Promotion and Marketing


October 2006


This month's newsletter features the listings that were submitted to me this past month.
The contacts listed are sorted into FIVE sections.

    1. Publications that will REVIEW your music
    2. Radio Stations/Shows that will PLAY your songs
    3. Labels, Vendors and Promotional Services that will help you to SELL your CD
    4. Sites where you can UPLOAD your band's MP3s or videos
    5. A wide range of Helpful Resources for recording artists


2. SITES/PUBLICATIONS WHERE YOU CAN GET YOUR MUSIC REVIEWED

herbertsherbert.com
PO Box 6218, Albany, CA 94706
Norman Famous herbert@herbertsherbert.com
www.herbertsherbert.com
Features reviews of self-released independent music. We also feature articles about, and interviews with, independent musicians. herbertsherbert.com is not genre-specific. All types of music are welcome. To find out how to get your music reviewed by our esteemed staff of self-proclaimed arbiters of musical taste, please visit our website.

Agenda Magazine
3901 Scandia Way, Los Angeles, CA 90065
PH: 323-206-3330
Sean McKenzie sean@agendamag.com
www.Agendamag.com
A fashion ezine that also reviews music from independent artists. We have reviewed indie artists Morganne, Shani and Shane Blue, just to name a few.

UBO Services
PO Box 160365, Sacramento, CA 95816-0365
PH: 916-718-9804
Aaris Schroeder ubomag@gmail.com
www.myspace.com/ubomagazine
A Hip Hop magazine that promotes underground, unsigned and independent artists through media! We will create press kits, contact media sources, mail kits and follow up with sources to ensure a high chance for review!

Indie-Music.com
PO Box 3339, Cary, NC 27519-3339
Jennifer Layton writers@indie-music.com
www.indie-music.com/reviewpolicy.php
You can request a certain writer or you can simply submit your package and it will be distributed among our current pool of reviewers.

Blistering.com
C.P. St Dorothee, PO Box 69023, Laval, QC H7X 3M2
PH/FX: 450-689-7106
Rob Cotter rob@blistering.com
www.blistering.com
Metal music community. Submit your CDs and demos. Bands can sell their CDs at our store. We also feature downloads.





indie music promotion
DO YOU NEED MORE EXPOSURE?

The Indie Bible lists 4200 Publications that will REVIEW your CD and 3400 Radio Stations that will PLAY your Songs. Plus, HUNDREDS of labels looking to sign artists!

"330 Pages of Pure Gold!"
- Guitar Player Magazine

Order online today at www.indiebible.com or visit your local Sam Ash, Borders or Barnes & Noble (in Canada at Long & McQuade).




3. RADIO SHOWS THAT WILL PLAY YOUR MUSIC

Bub Music Radio
PO Box 137, Springfield, VT 05156
Patrick Kelley pat@bubmusicradio.com
www.bubmusicradio.com
Internet radio station with streaming audio and podcasts of indie music, sports, comedy and talk radio programs.

iChannel
PH: 314-983-6000
Virgil Stirnaman virgil.stirnaman@ichannelmusic.com
www.ichannelmusic.com
An online radio station unlike any other. We play the best unsigned music from around the world.

DJ AZ Productions
PH: 07990626729
DJ AZ djazproductions@toucansurf.com
www.artistserver.com/DJAZPRODUCTIONS
Music production and unsigned artist promotion. I also host a UK internet radio show that plays Trance, Techno, House, Garage, Drum n Bass, Hip Hop, R&B, Hardcore, Dance and Club.

Worldwide Music Exchange WDYN
1318 East lT, Russellville, AR 72801
Ray cfans@arkansas.net
www.wdyn.com
We play all indie music in the following formats: Traditonal Country, Blues, Bluegrass, Folk, Latin, Hawaiian, Southern Gospel, Rockabilly, Reggae, Hillbilly/Mountain, Mexicana {Mexican music in English}, Americana and Soul.

M3 Radio
Attn: Tony-O/Music Dir., 259 W. 30th St. 12th Fl. New York, NY 10001
Tony-O M3Radio@aol.com
www.M3Radio.com
WE WANT YOUR MUSIC! We're an Indie friendly radio station with a worldwide audience! Feel free to send us CDs (for legal liability reasons we do not program downloads). If you're not sure your music may be right for us then you may need to do a bit of homework and listen to our station (it's free!!!!!)

The Really Really Mad Podcast Show
Paul paul@nervecenter.wanadoo.co.uk
www.starlight-media.co.uk
A new show showcasing talent, music and comedy from all around the globe with a huge slice of our madness and satirical outlook.

The Home Made Hit Show
Tony Butterworth homemadehitshow@gmail.com
www.homemadehitshow.com
Featuring exciting and original Rock, Acoustic, Blues and Pop music made by home based artists.

Skope Radio
radio@skopemagazine.com
www.skopemagazine.com/html/radio.html
The idea behind the Skope Radio was to offer an opportunity for artists to submit MP3s directly to the Skope website. From there, as long as all the prerequisites are in place, the song will appear on the station.

Moozikoo Radio
PO Box 50322, Nashville, TN 37205-0322
Anthony Bates anthony@moozikoo.com
www.moozikooradio.com
Our goal is to bring you the best music from today's independent artists. We focus on music in the Americana, Alt. Rock, Bluegrass, Blues, and Alt. Country genres.

eoRadio
PO Box 441234, Aurora, CO 80014-1234
PH: 303-808-8140
Ryan Smith webmaster@eoradio.com
http://www.eoradio.com
The best free music from unsigned artists from around the globe.



indie music promotion
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4. SERVICES/VENDORS/LABELS THAT WILL HELP SELL YOUR MUSIC

RiPPYFiSH Records
1800 SW. Temple #317, Salt Lake City, UT 84115
PH: 801-487-7302 FX: 801-487-7304
Lisa Miller lisa@rippyfish.com
www.rippyfish.com
We are an open genre independent record label.

TON 4 RECORDS
PO Box 311, 2067 Megaliessig, South Africa
PH: +27 (0) 72-622-55- 08 FX: +43 (1) 253-30-33-74-08
Ewin Pitsch office@ton.cc
www.ton4.com
Offers bands, producers and labels the opportunity of worldwide digital and physical representation and distribution of their product.

Fruition Artist Agency, LLC.
PO Box 3721, Brentwood, TN 37024
PH: 615-300-3755
Carla Archuletta info@fruitionartistagency.com
www.fruitionartistagency.com
Turning vision into reality. We do review and consider each and every Artist Promotional Kit we receive based on the New Artist Inquiry Form located in the ROSTER section of our website.

Turmic Records & Distribution
Shane Doherty submissions@turmicrecords.com
www.turmicrecords.com
Turmic Records and Stellar Artist Management (www.stellarartist.com) are looking for new unsigned artists. We have helped many unsigned artists and bands move to greater platforms and we hope to continually do so. Artists that are interested can send a press kit or send us a link to their webpage.

Wholeteam Enterprises, LLC
5588 Chamblee Dunwoody Rd. PMB #110, Dunwoody, GA 30338
PH: 888-755-0036
Kysii Ingram keyc@wholeteam.com
www.wholeteam.com
The one stop marketing solution for your small business. We also specialize in resources for aspiring music artists and independent labels. We have the low cost solution to give your company global exposure with impressive results.

Audible Spectrum Records
PO Box 7, Hackettstown, NJ 07840
PH: 800-557-0485 x706
Dan Gargano dangargano@audiblespectrum.com
www.audiblespectrum.com
Features booking services for local bands nationwide.

Music Forte
11363 S. Churchill, Plainfield, IL 60585
PH: 888-659-2867
Greg Percifield support@musicforte.com
http://www.musicforte.com
Musicians - we're ready to start promoting your band and music and it won't cost you a cent!

Ariel Publicity Artist Relations and Cyber Promotions
325 W. 38th St. #505, New York, NY 10018
PH: 212-239-8384 FX: 212-239-8380
Ariel Hyatt ariel@arielpublicity.com
www.arielpublicity.com
Professional promotional services for Indie artists.

PeaceWork Music
PO Box 25102, Rochester, NY 14625
Jef Peace info@peacework.com
www.peaceworkmusic.net
International distribution at a low cost.

Jerome Promotions & Marketing
2535 Winthrope Way, Lawrenceville, GA 30044
PH: 770-982-7055 FX: 770-982-1882
Bill Jerome hitcd@bellsouth.net
http://www.jeromepromotions.com
We call the music directors and program directors of over 250 stations several times a week in order to help our artists get airplay and the recognition that they deserve with the goal of helping them make a deal with a major label.

Jupiter Promotions
PO Box 311, 2067 Megaliessig, South Africa
PH: +27 (0) 622-55-08 FX: +43 (1) 253-30-33-74-08
Erwin Pitsch office@ton.cc
www.jupiterpromotions.com
Specialises in worldwide music marketing and promotion. We sample more than 4000 radio stations and all major television stations.

MIG Events and Artist Management
121 Gallus Sq. London, SE3 9NY UK
PH: 02084806122
Beks Beks@gigpigs.co.uk
www.gigpigs.co.uk
We like good music and so should you!

Another Norwegian Product A/S
Sørårdsbråtan 4, 1900 Fetsund, Norway
PH: 98825784
Hege Mohagen hege@anp.no
www.anp.no
Norwegian record label focusing on Black Metal.

My Rockstar Killed Yours
PO Box 532, Manalapan, NJ 07726
PH: 917-548-0795
Karin Graziadei info@myrockstarkilledyours.com
www.myrockstarkilledyours.com
Represents artists of many genres and works very hard to get artists and bands the best promotion possible!

Heatwave Entertainment
2981 Duxbury Dr. Henderson, NV 89052
PH/FX: 702-648-5401
Dennis McCummings heatwavedm1@cox.net
www.heatwavedbm.com
A booking agency looking for new talent. Hopefuly I can be some help to some of our great new talent out there.

On the Run Recordings
20b Westbourne Terrice Rd. Little Venice, London, W2 6NF UK
PH: 07800-732-870
Heather Toghill bantonboots@yahoo.com
www.ontherunprod.com
Indie Label run by musicans for muscians. Features films, games and recording department. We're always looking for new acts to take on board!

FuckTheSystem Records
Crevantes 25 Santa Olalla, Toledo-45530, España
PH: 34-678627506
José Henriquez jose.henriquez@fts-records.com
www.fts-records.com
An Experimental and Rock independent music Label.

Palace Productions and Promotions
1057 Warwick Ct. Sterling, VA 20164
PH: 571-323-0986
Lawrence palacepromo@yahoo.com
www.palacepropro.com
I currently promote about 50 independent artists. In the future I plan on providing services for well over 150-300 clients. Please contact me with any questions you may have.

Crazy Bear Records & Publishing
Nyponstigen 6. 578 31 Aneby, Sweden
Bjorn Andersson info@crazybear.se
www.crazybear.se
Independent Label featuring bands like Captain Orange and Mergel Kratzer.

Don't Stop The Flow Records
PO Box 246 Manchester, M8 9WR UK
PH: 44-161-202-0035 FX: 44-161-202-0035
Steve Beer steve.beer@dontstoptheflow.co.uk
www.dontstoptheflow.co.uk
Recording label specialising in Hip Hop and Urban Pop.

For Monsters Records
Roberto formonstersrecords@yahoo.com
www.myspace.com/formonstersrecords
Obscure Garage Punk label from the island of Sardinia (Italy). Putting out raw vinyl for cavemen to dig on old records players.

Serious Bizness Records
PH: 859-433-9280 FX: 859-971-2328
Joe Fields seriousbiz@holyhiphop.com
www.seriousbiznessrecords.com
An independent label that promotes events in Central Kentucky for Holy Hip Hop.

Courtland Records
1300 San Pedro Ave. San Antonio, TX 78212-4299
PH: 210-733-2147 FX: 210-733-2778
Fred Weiss fweiss@accd.edu
Students in the Music Business program at San Antonio College proudly announce the formation of Courtland Records, named for the street on which resides the Jean Longwith Radio, Television and Film building. The record label is the brainchild of and Fall semester student project assigned by Professor Fred Weiss, who is also the Music Business program coordinator.

During the Fall semester, students enrolled in a Record Industry class are creating a fully functioning music recording record label. Students, voluntarily working in groups, are managing the varied departments that represent a functioning record label. Departments operate under the direction of Label President Frank Garcia, and include a student Board of Directors, legal administration, production and manufacturing, marketing and promotions, and an Artist & Repertoire (A&R) group. This historic project pushes the boundaries of the classroom potential all the while creating a realistic work environment for students. The record label is the first of its kind at SAC and seeks to promote and release material by a local artist or band sometime this fall.

Heatwave Entertainment
PO Box 777671, Henderson, NV 89077
PH: 702-648-5401
Dennis McCummings heatwavedm1@cox.net
www.heatwavedbm.com
A growing entertainment agency offering service to conventions ,corporate, casinos, fund raisers, special events, wedding, and individual clients for music and booking entertaiment, and to musicians and actors in the area of personal management nationwide. Heatwave Entertainment is your source for booking music, talent and entertainment.





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Price includes CDs in jewel boxes with full-color one-page inserts and tray cards, and three-color on-disc printing.

FREE Exclusive promotional tools:
Packages include a UPC bar code, download sales of your music and worldwide CD distribution with CD Baby, review of your music by TAXI, six-month subscription to Sonicbids, the Indie Bible on CD-ROM, countertop display, and more!

For more information visit www.discmakers.com



So you want to perform... get gigs... meet other musicians?

You've come to the right place!! Pick out a
club and you could be on stage tonight!



www.abbiegardner.com






5. SITES WHERE YOU CAN UPLOAD YOUR BAND'S MP3s OR VIDEOS

Project Overseer Productions
Chris Bishop projectoverseer@hotmail.com
www.projectoverseer.biz
An IOMA award winning `Online Music Distribution` site that’s fast becoming acknowledged as “The Place” for quality musicians to showcase & sell there music & videos. Our unique support structure and interactive environment allows plenty of opportunities to promote your talent. `POP` as we’ve become know as, is in the process of a cool upgrade, new tools are being added almost daily to help you look your best. You’ll also find a warm `kindred family` of musicians and music lovers waiting to hear YOU! Starter accounts are absolutely free, and offer many VIP features, and the option to get serious is there for a very reasonable fee. Join this fast growing OMD now and you’ll find an excellent home for your music.

MP3 Musicgrams
#5-7218 Progress Way, Delta, BC V4G 1H2
PH: 604-952-0400
Jeremy web@mp3musicgrams.com
www.mp3musicgrams.com
Sign up with MP3 Musicgrams to upload your band or artist's MP3 and photo, band/artist blurb and web page. Then add a message and send out your MP3 Musicgram. Use your custom MP3 Musicgram to promote your band or solo music online!

Hit Makers
1115 N. Negley Ave. Pittsburgh, PA 15206
PH: 412-523-3021
Kyle Allen hitmakersinc@gmail.com
http://www.hmbeats.com
The #1 site for Hip Hop music makers that want to sell their music over the internet.

Indieglobal.com
11 Sedgemoor Place, Woodlands, Durban, KZN, South Africa, 4004
PH: +27314691850 FX: +27314691850
Norman May info@indieglobal.com
www.indieglobal.com
Website for independent artists, record labels etc. Upload MP3s, images, profiles & links (for FREE).

PowerFX / Soundnation
Halsingegatan 10b, 11323 Stockholm, Sweden
PH: 46-8-660-9910 FX: 46-8-661-8810
Bil Bryant bil@powerfx.com
www.soundation.com
Offers the market a fully managed digital music distribution solution for record labels and independent artists under the name; "Soundation". With the Soundation webshop you can sell downloadable complete albums, singles, and live recordings in MP3 or CD quality. There are even options for selling CDs, T-Shirts and other merchandise. The Soundation webshop can be placed on MySpace pages, banner ads, websites or community pages.




BOOST TRAFFIC TO YOUR WEBSITE WITH THE INDIE LINK EXCHANGE!

Indie Music Promotion

The Indie Link Exchange is a list of music sites that wish to exchange links with other music related sites. With over 1500 current listings, it's a great way to get some FREE exposure for your site.

It's a simple one-to-one exchange of text links or banners. ALL styles of music sites are welcome! www.IndieLinkExchange.com




The Indie Bible
jukebox alive!
THE EVOLUTION OF INDEPENDENT MUSIC ONLINE


Our Jukebox Player offers video as well as audio. Streaming video let's music lovers get the full picture of your band. DVD's can be offered for sale.


www.jukeboxalive.com





6. HELPFUL RESOURCES FOR YOUR BAND

Le Grand Fromage
PO Box L, Atlantic City, NJ 08401
Michael Messina thebigcheeseac@msn.com
www.myspace.com/thebigcheeseac
Atlantic City venue trying to build the local scene. If you would like to book your band at the club, send us an e-mail.

Music Industry News Network (mi2n)
1814 Astoria Blvd. Astoria, NY 11102
PH: 718-278-0662
Eric de Fontenay editor@mi2n.com
www.mi2n.com/input.php3
Submit your press releases for free!

Backstage Traffic
Sean Treacy sean@backstagetraffic.com
www.backstagetraffic.com
The heart and soul of the Cork, UK music scene.

Feldman, Franden, Woodard, Farris, & Boudreaux
525 S. Main, 1000 Park Ctr. Tulsa, OK 74103
PH: 918-583-7129 FX: 918-584-3814
Victor R. Wandres vwandres@tulsalawyer.com
www.tulsalawyer.com
Providing legal counsel in the entertainment industry, music business, copyright and trademark law.

Mix Me Entertainment
PH: 877-732-7978
S. Jones webmaster@mixmeentertainment.com
http://www.mixmeentertainment.com
Your source for unique Rap and Hip Hop beats. We have a weekly promotion featuring producers and artists on the site! Enter the producer/artists of the week contest and get featured.

Static Chain
PO Box 1100 Eldersburg, MD 21784
PH: 443-857-7096
Jason McKay jason@staticchain.com
www.staticchain.com
Networking Baltimore area artists, venues and listeners, to create a true music community.

Hip Hop Monthly
3010 Coconino Dr. San Antonio, TX 78211
PH: 210-325-3579
Michael Jaime info@hiphopmonthly.com
www.hiphopmonthly.com
Devoted to the promotion of new Hip Hop music & artists. A place where underground meets mainstream. If submited music is approved artist may receive a free email blast going out to thousands of DJs, radio stations, record labels & telivision programs.

Texas Music Connection
Grady Smith texasmusicconnection@yahoo.com
www.texasmusicconnection.com
Home of The Texas Music Search Engine. Dedicated to uniting the Texas music community.

Band Help
David Vargas BandHelp@aol.com
www.bandhelp.org
Offering free resources to bands in order to help them reach the next level.

IndieMusicLounge.Com
4828 W. Capitol Dr. Milwaukee, WI 53216
PH: 414-265-5756
Brandon Marcel brandon@indiemusiclounge.com
www.indiemusiclounge.com
Designed with the goal of supplying the indie world with great advice, tips, knowledge and free exposure. We also sell books, indie CDs, indie clothing and music gear.

Indie Music 1000
4132 E. Joppa Rd. #110-953, Nottingham, MD 21236
Kevin Swink admin@indiemusic1000.com
www.indiemusic1000.com
The new revolutionary way of promoting your indie music business through the power of exclusive advertising.

Music Biz Academy
David Nevue dnevue@rainmusic.com
www.musicbizacademy.com
We aim to teach musicians how to use the internet to their financial advantage and to arm musicians with all the information they need to move their music career forward in the 'real' world.

Superscope Technologies
1508 Batavia Ave. Geneva, IL 60134
PH: 630-232-8900
www.superscope.net
Portable dual drive CD recorder for songwriting. Record yourself directly to CD. Play along to CD accompaniment and change key, change tempo, reduce vocals and set A-B repeat loops.

Pick Guy
PO Box 70, Westfield, IN 46074
PH: 317-698-5141
Marty Camire pickguy@verizon.net
www.PickGuy.com
Offers custom printed guitar picks and personalized guitar straps. We provide quality products at affordable prices.

The Perpetual Publishing Group!
3600 SW 29th Ter. Ste. A, Topeka, KS 66614
PH: 785-383-1187
dB Heard dbheardinc@yahoo.com
dbheard.moonfruit.com
Independent Hip Hop, Rap and R&B music publisher in search of songwriters and composer wanting to publish their music.

Ask Professor Flo
www.professorflo.com
Born from the idea of helping educate musicians about the pitfalls of the music industry, Mark Volman founding member, vocalist and manager of the legendary music group The Turtles and also a former member of Frank Zappa's Mothers Of Invention, created Ask Professor Flo. Through his inspiring and motivational lectures, workshops, seminars, courses and one-on-one consultations about the music industry, he brings extensive first-hand information, a history rich in support of independent music and a commitment to explain the complexities of an industry challenged by constant change and fierce competition.

Jakprints
3133 Chester Ave. Cleveland, OH 44114
PH: 216-622-6360 FX: 216-622-6361
www.jakprints.com
We continually strive to help each and every customer big or small, to expand and promote their passion with the highest quality service and merchandise.

ABC Pictures
1867 E. Florida St., Springfield, MO 65803-4583
PH: 888-526-5336
www.abcpictures.com
Quality publicity picture reproduction, posters, 8x10's, headshots & composites for the entertainment industry

MyNewsletterBuilder
comments@mynewsletterbuilder.com
www.mynewsletterbuilder.com
A user-friendly, feature-rich, online newsletter management program for novices and professionals alike.

Busy Beaver Buttons
PO Box 87676, Chicago, IL 60680
Christen Carter buttongal@busybeaver.net
www.busybeaver.net
We make custom buttons good, fast and cheap!

Onlinegigs
PO Box 6368, Delray Beach, FL 33482
PH: 888-595-3122 FX: 866-215-0034
Jay Flanzbaum support@onlinegigs.com
www.onlinegigs.com
Automates the administration of booking and promoting your band. It is a centralized database of nationwide venues, colleges, festivals and media contacts.

CDstands.com
30 Compton Way, Hamilton Sq. NJ 08690
PH: 609-689-1711
Scott Clark info@cdreview.com
www.cdstands.com
We manufacture our own line of CD boxes for artists to sell their music at shows or in stores.




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  • 7. "Marketing Your CD to Make Money - PART ONE"
    by Daylle Deanna Schwartz, author of "I Don't Need a Record Deal! Your Survival Guide for the Indie Music Revolution", "Start & Run Your Own Record Label" and "The Real Deal: Your Survival Guide for the Indie Music Revolution".
    © 2007 All Rights Reserved. Used By Permission.


    All your hard work in the studio paid off. You have a CD that you're proud of. Now what? If you want to make money from your music, don't just throw the CD into the wind and hope it sells. Whether you like it or not, your music is a product that needs to be marketed. Indie artist Rich Hardesty says, "You have to be business oriented to succeed in selling CDs. I don't want to just be an artist sitting under a tree writing songs. If you want to sell CDs, you have to do the business." Develop marketing and promotional strategies that include incremental baby steps toward getting more opportunities for your music.

    Define Your Goals
    Create a long-term goal broken down into baby steps that can lead you to it. Indie artist Beth Wood suggests, "Define your goals. Often. Figure out what they really are - be specific." What you hope to achieve with your CD? Once you determine that, create small goals that can take you to the big one. Do you want a record deal? More gigs? An income stream from CD sales? Immediate and long-term goals help plan your direction. If it's your CD will mainly a marketing tool, you'll need to give more away. To make a profit, create a budget that balances free promotional CDs and those you sell.

    Identify Your Audience
    The first step for effectively marketing a CD is to target your specific niche - the group most likely to buy it, such as college students, adults under thirty -five, etc. Once you find the most likely market, figure out how to reach those potential fans. Research what venues, radio stations, publications, and websites are most likely to attract people who would appreciate your music. Focus on getting exposure through those.

    Develop a Promotion Strategy
    While ultimately music should speak for itself, it's harder if it has no one to speak to. Develop a plan of action to create more awareness of your music. Indie artist Kyler England says, "There are many great indie-friendly magazines, radio stations, and record stores that can help make your music visible and accessible to potential new fans. It's important to decide the best use of your time and energy." List publications that might review it and radio stations that might play it. Decide how many CDs you can afford to give away. Unless you have lots of spare cash, don't give them away randomly. Assess which media people on your list are most important to create the initial buzz. You can send to others later.

    Be Very Visible
    Keep you face in your local music community. Get to music events and network. Indie artist Alex Woodard says, "An industry pro said to always have a record with me everywhere I go. You never know when an opportunity will come up." When people like you, they'll listen to your music and tell others. Do local showcases and open mics. Always announce how to buy your CD. Attend conferences and hang at clubs with live music. Invite everyone you meet to join your mailing list and visit your website. Get them excited about your music. Developing good relationships by networking can get you an intro to a distributor and create opportunities for selling music.

    Create a One-Sheet
    A one-sheet is one sheet of paper with a concise summary of facts about your CD that can create interest. Rev. MOOSE, Editor-in-Chief at CMJ says, "You can fit a lot of information, including who produced it, who guest stars, a short bio of the band, a track listing, a tour routing, some quick press quotes." Design your one-sheet to look organized on one page. Walter Zelnick at City Hall distributors says, "A well-laid out black & white one-sheet is more important than a beautiful glossy which leaves stuff off." It can be sent to radio, agents, managers, distributors and stores.

    Set a Street Date
    Indie artists tend to release CDs whenever they're pressed. But if you pick a day to release it and promote it 2-4 months before that day, you'll have the best chance to sell more. Aaron Burgess, Managing Editor, Alternative Press Magazine, says magazines plan months in advance. "Sending a CD right when it's released is too late." When you send in material early, you're more likely to get press, which opens more doors. Send press (with a music sample), radio, and retail a one-sheet about the record months before its release to get an edge for getting media coverage and retail support.

    Go Grass Roots
    Mobilize your fans into street teams to create awareness, help find outlets and spread the word about your CD. Street teams can effectively generate an early buzz before street date. Who best to get people excited about your music than a fan? Beth Wood says, "People volunteer to give my music to someone they know (at a radio station, etc…), put up posters, call venues or newspapers, and spread the word about shows. That is how this music grows - it is very much word of mouth." Thank your fans for their help with t-shirts and free admission.

    Team with Other Artists
    Some indie artists have cooperative relationships - teaming up under the umbrella of one record label to share expenses and pool resources /mailing lists. Artists chip in for one publicist and have a better shot at distribution for a label with a number of artists. They share advertising and other expenses but retain all rights to their own music and arrange to get paid individually for sales. If you know artists with great CDs, consider getting a group to work together. Create a legal agreement, drawn up by a lawyer, spelling out everything that will be done, what each artist is responsible for and how expenses and sales will be handled.

    Design a POP Display
    POPs (Point of Purchase) are displays set up near cash registers to entice shoppers to buy those products as they pay for other items. Decorate boxes that neatly hold some CDs with artwork from the cover. Make them look as nice as possible. Then try to find stores that will let you leave one on the counter and sell your CDs on consignment (more below).

    Dress Your CD
    Packaging is the first thing people see. If yours makes a great impression, there's a better chance people will check out your music and promote it. Publicist, Ellyn Harris, Buzz Publicity, emphasizes, "Make your press kit look clean and have contact information on EVERYTHING. Make it easy for someone to contact you." While the music is ultimately what speaks, nice, professional packaging gets media people to listen to it. This business is competitive. Make your CD stand out by dressing it well!


    Daylle Deanna Schwartz is the best-selling author of I Don't Need a Record Deal! Your Survival Guide for the Indie Music Revolution. Start & Run Your Own Record Label and The Real Deal: How to Get Signed to a Record Label, all published by Billboard Books. She also presents music industry seminars, does phone coaching/consulting for musicians and record labels, and publishes newsletters - Daylle's News & Resources (music industry) and Self-Empowerment Quarterly. She maintains a website with resources for indie musicians http://www.IDontNeedaRecordDeal.com daylle@daylle.com http://www.daylle.com






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