ORIGIVATION MAGAZINE: OCTOBER
|With so many options
available to musicians, including the Internet, how does the Indie Bible
remain so relevant?|
It's still the only resource that delves deep into each "specific" genre. There are a lot of resources out that list a lot of zines and magazines where artists can submit their music to, but rarely is it sorted by genre of music. This saves artists a lot of time. Especially those that deal in a genre that is out of the mainstream- for instance Experimental Music and Sound Art.
While putting together the next edition, how do you maintain the listings so that they reflect the most current information? How do you sift out the scammers looking to prey on bands?
Filtering out the lesser sites is the toughest challenge I face each year. Because there are so many new services, publications, stations etc. continue to come into being, I'm able to constantly raise the bar as far as the quality of overall listings in the Indie Bible. Services that made it into the first few editions of the Indie Bible, would not have any chance of making it into the current edition. There's not a single quality that determines whether or not a site is listed. It's an overall feeling, and of course, whether or not updates to the site are frequent.
|The real sticky issue
these days concerns the various services charging artists a fee to get a
"professional" review done of their music, or airplay on a variety of
Internet stations that have a adopted a "pay-for-play" format. There are
ethical issues here. One part of me says "why list these places since
there are so many free places where artists can get reviews and airplay?"
while the other voice reminds me that "it's not up to me to censor out
these services". If an artist has the budget, then it's up to them whether
they want to pay for guaranteed reviews and airplay.|
On some occasions, the fees that a particular service demands are so outrageous that I don't bother to include a listing for them. There's a lot of people out there trying to make a quick buck. It's very easy to set up a nice looking website, gather money from artists for a helpful service you are promoting...and then take the money and run!
Doing something like this that involves such a close relationship with every facet of the industry, what lesson or experience has had the most effect on you- positive or negative.
I continually get blown away by how many artists refuse to believe that the music business has changed. They're still trying to get by on talent alone. These days, if you want to succeed as an artist, you have to literally pay your dues by building a name for yourself, or as they call it in the industry, "a buzz".
Once the buzz occurs, the labels will come calling. The A&R departments of the major labels monitor activity nationwide, and when they discover a ripple caused by a particular Indie band, you can be sure that they will send in the troops to check that band out.
With so many resources in the Indie Bible, do you think it's possible for bands to get burned out quickly if they don't find the immediate results they're looking for?
I think you'll get burned out emotionally if you expect something "Big" to happen every time you play live or release a CD. You have to really set "long term" goals and keep focused on the small victories along the way. This will help to keep the emotions in check, and an overall clearer picture of reality. Aim for making a living at what you love doing, and anything that happens on top of that will be icing on the cake.
All the experts that I've listened to at the various music conferences try to get the idea across that it's more important to be yourself. Let your music be a natural expression of you and your experience. Don't write and perform with an intent to sell yourself to the major labels. Be natural, and prepare yourself to the possibility that you many NOT be signed to a major label.
If the major contract is placed in front of you, then you will be one of the few that are fortunate enough to have a choice whether to continue in the Indie fashion or give up some of that freedom and sign the major contract.
Do you often find yourself putting your own musical aspirations on hold because of your "day job"?
My music career has been on 100% hold for the last seven years. I keep talking about getting out and doing something, but there's just no time.
Do you ever come across businesses or companies that find themselves to be to important to be listed?
I find services that I feel are important all the time. I also have many services that submit their to me via my website www.indiebible.com As long as the service offers "something" that is truly helpful to Indie artists, then they will be listed...provided that there is a sense of professionalism with the site.
How do you think conventional radio will fair over the next few years now that Sirius and XM radio have been growing in popularity?
Conventional radio will continue to lose ground as more people learn that they can listen to fantastic music from any genre they choose on Sirius and XM. I'm very excited about what the future of radio holds for today's independent artists.
How many copies of the Indie Bible have you sold to date?
Combining regular sales, and licensing deals I have with companies like Discmakers and Sonic Bids, the Indie Bible will reach about 30 thousand people this year. Hopefully even more next year. Every year sales go up a little bit, which is all a small business person can ask.
If someone was to make Indie Bible: The Movie- who would do the best job playing David Wimble?
People say I look a bit like Kevin Spacey, so I'll just go with him.
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